--- title: "Guitar amp simulators: Which are most popular?" description: "Compare the software guitarists use to play and record through modelled amps. Share of Search among Neural DSP, TONEX, AmpliTube, Neural Amp Modeler, Guitar Rig, STL Tones, BIAS FX, Helix Native, Overloud, Nembrini Audio, Kuassa and Mercuriall, the guitar amp simulators Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/guitar-amp-simulators" publisher: "Brandwave" --- # Guitar amp simulators: Which are most popular? Compare the software guitarists use to play and record through modelled amps. Share of Search among Neural DSP, TONEX, AmpliTube, Neural Amp Modeler, Guitar Rig, STL Tones, BIAS FX, Helix Native, Overloud, Nembrini Audio, Kuassa and Mercuriall, the guitar amp simulators Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Guitar amp simulators - **Market**: Global - **Brands compared**: 12 - **Month measured**: Oct 2026 - **Highest Share of Search**: Neural DSP, 33.3% ## Which brand is most popular in search among guitar amp simulators worldwide? - In October 2026, Neural DSP was the most searched among guitar amp simulator brands worldwide, with an estimated 74K branded searches, 33.3% of all searches for the 12 tracked by the Brandwave Brand Demand Index. - TONEX is in 2nd place, 8.4 percentage points behind at 24.9%. - Across the 12 months ending October 2026, Neural DSP’s share of searches among guitar amp simulators worldwide decreased from 51.1% to 33.3%. - Across the 12 months ending October 2026, TONEX’s share of searches among guitar amp simulators worldwide increased from 17.2% to 24.9%. - Across the 12 months ending October 2026, AmpliTube’s share of searches among guitar amp simulators worldwide increased from 10.3% to 14.9%. - Across the 12 months ending October 2026, Neural Amp Modeler’s share of searches among guitar amp simulators worldwide increased from 6.9% to 10%. - Across the 12 months ending October 2026, Guitar Rig’s share of searches among guitar amp simulators worldwide increased from 5.6% to 8.2%. - Across the 12 months ending October 2026, Neural DSP’s share of searches among guitar amp simulators worldwide peaked at 51.9% in December 2025 and was lowest at 30.9% in September 2026. - Across the 12 months ending October 2026, TONEX’s share of searches among guitar amp simulators worldwide peaked at 28.2% in September 2026 and was lowest at 15.1% in December 2025. - Across the 12 months ending October 2026, AmpliTube’s share of searches among guitar amp simulators worldwide peaked at 16.1% in February 2026 and was lowest at 10.3% in November 2025. - Across the 12 months ending October 2026, Neural Amp Modeler’s share of searches among guitar amp simulators worldwide peaked at 20.9% in July 2026 and was lowest at 6.9% in November 2025. - Across the 12 months ending October 2026, Guitar Rig’s share of searches among guitar amp simulators worldwide peaked at 8.5% in March 2026 and was lowest at 5.6% in November 2025. - Across the 12 months ending October 2026, STL Tones’ share of searches among guitar amp simulators worldwide peaked at 2.8% in June 2026 and was lowest at 1.7% in December 2025. - Across the 12 months ending October 2026, STL Tones, BIAS FX, Helix Native, Overloud, Nembrini Audio, Kuassa and Mercuriall held steady: their share of searches among guitar amp simulators worldwide each moved less than 0.5 percentage points. ## Top guitar amp simulators in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Neural DSP and Neural Amp Modeler appeared every time. Neural DSP was recommended most often, coming first in three out of five answers. AmpliTube was second, and Neural Amp Modeler was third. BIAS FX, which ranked seventh in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Neural DSP | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AmpliTube | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Neural Amp Modeler | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Guitar Rig | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Helix Native | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | STL Tones | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | TONEX | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | BIAS FX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Overloud | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nembrini Audio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kuassa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mercuriall | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about guitar amp simulators - Asked ChatGPT "What's the best guitar amp simulator plugin?": 1. Neural DSP, 2. Neural Amp Modeler, 3. AmpliTube, 4. Helix Native, 5. Guitar Rig, 6. TONEX - Asked ChatGPT "Which amp sim should I use to record guitar at home?": 1. Neural DSP, 2. AmpliTube, 3. Neural Amp Modeler, 4. Helix Native - Asked ChatGPT "What are the best amp sims for metal?": 1. Neural DSP, 2. STL Tones, 3. Neural Amp Modeler - Searched Google, AI Overview "amp sim": 1. AmpliTube, 2. Neural DSP, 3. Neural Amp Modeler - Searched Google, AI Overview "guitar amp simulator": 1. AmpliTube, 2. Neural DSP, 3. Guitar Rig, 4. Neural Amp Modeler Not named in any answer: BIAS FX, Overloud, Nembrini Audio, Kuassa and Mercuriall. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## Compare search popularity between leading brands - [Neural DSP vs TONEX: compare search popularity](/demand/global-en/compare/neural-dsp-vs-tonex): 33.3% against 24.9% Share of Search. - [Neural DSP vs AmpliTube: compare search popularity](/demand/global-en/compare/amplitube-vs-neural-dsp): 33.3% against 14.9% Share of Search. - [Neural DSP vs Neural Amp Modeler: compare search popularity](/demand/global-en/compare/neural-amp-modeler-vs-neural-dsp): 33.3% against 10% Share of Search. - [Neural DSP vs Guitar Rig: compare search popularity](/demand/global-en/compare/guitar-rig-vs-neural-dsp): 33.3% against 8.2% Share of Search. - [TONEX vs AmpliTube: compare search popularity](/demand/global-en/compare/amplitube-vs-tonex): 24.9% against 14.9% Share of Search. - [TONEX vs Neural Amp Modeler: compare search popularity](/demand/global-en/compare/neural-amp-modeler-vs-tonex): 24.9% against 10% Share of Search. - [TONEX vs Guitar Rig: compare search popularity](/demand/global-en/compare/guitar-rig-vs-tonex): 24.9% against 8.2% Share of Search. - [AmpliTube vs Neural Amp Modeler: compare search popularity](/demand/global-en/compare/amplitube-vs-neural-amp-modeler): 14.9% against 10% Share of Search. - [AmpliTube vs Guitar Rig: compare search popularity](/demand/global-en/compare/amplitube-vs-guitar-rig): 14.9% against 8.2% Share of Search. - [Neural Amp Modeler vs Guitar Rig: compare search popularity](/demand/global-en/compare/guitar-rig-vs-neural-amp-modeler): 10% against 8.2% Share of Search. ## How did search popularity change for guitar amp simulators worldwide in October 2026? - In October 2026, Neural DSP gained share of searches among guitar amp simulators worldwide, from 30.9% to 33.3%. - In October 2026, AmpliTube gained share of searches among guitar amp simulators worldwide, from 13.8% to 14.9%. - In October 2026, Guitar Rig gained share of searches among guitar amp simulators worldwide, from 7.6% to 8.2%. - In October 2026, TONEX lost share of searches among guitar amp simulators worldwide, from 28.2% to 24.9%. - In October 2026, Neural Amp Modeler lost share of searches among guitar amp simulators worldwide, from 11.3% to 10%. - Estimated monthly branded searches for Helix Native worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in October 2026. - Estimated monthly branded searches for BIAS FX worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in October 2026. - Estimated monthly branded searches for STL Tones worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in October 2026. ## Which guitar amp simulators do people search for most? | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Neural DSP | 33.3% | 74K | 0.0% | Neural DSP | | 2 | TONEX | 24.9% | 55.3K | -18.2% | IK Multimedia | | 3 | AmpliTube | 14.9% | 33.1K | 0.0% | IK Multimedia | | 4 | Neural Amp Modeler | 10% | 22.2K | -18.1% | Neural Amp Modeler | | 5 | Guitar Rig | 8.2% | 18.1K | 0.0% | Native Instruments | | 6 | STL Tones | 2.4% | 5.4K | 0.0% | STL Tones | | 7 | BIAS FX | 2% | 4.4K | 0.0% | Positive Grid | | 8 | Helix Native | 1.6% | 3.6K | -18.2% | Line 6 | | 9 | Overloud | 1.3% | 2.9K | +20.8% | Overloud | | 10 | Nembrini Audio | 0.86% | 1.9K | 0.0% | Nembrini Audio | | 11 | Kuassa | 0.27% | 590 | 0.0% | Kuassa | | 12 | Mercuriall | 0.27% | 590 | 0.0% | Mercuriall | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Neural DSP | 201K | 51.1% | 1 | | Nov 2025 | TONEX | 67.6K | 17.2% | 2 | | Nov 2025 | AmpliTube | 40.5K | 10.3% | 3 | | Nov 2025 | Neural Amp Modeler | 27.1K | 6.9% | 4 | | Nov 2025 | Guitar Rig | 22.2K | 5.6% | 5 | | Nov 2025 | STL Tones | 9.9K | 2.5% | 6 | | Nov 2025 | BIAS FX | 8.1K | 2.1% | 7 | | Nov 2025 | Helix Native | 8.1K | 2.1% | 8 | | Nov 2025 | Overloud | 4.4K | 1.1% | 9 | | Nov 2025 | Nembrini Audio | 2.4K | 0.61% | 10 | | Nov 2025 | Kuassa | 1K | 0.25% | 11 | | Nov 2025 | Mercuriall | 1K | 0.25% | 12 | | Dec 2025 | Neural DSP | 201K | 51.9% | 1 | | Dec 2025 | TONEX | 58.6K | 15.1% | 2 | | Dec 2025 | AmpliTube | 49.5K | 12.8% | 3 | | Dec 2025 | Neural Amp Modeler | 27.1K | 7% | 4 | | Dec 2025 | Guitar Rig | 22.2K | 5.7% | 5 | | Dec 2025 | BIAS FX | 8.1K | 2.1% | 6 | | Dec 2025 | Helix Native | 6.6K | 1.7% | 7 | | Dec 2025 | STL Tones | 6.6K | 1.7% | 8 | | Dec 2025 | Overloud | 3.6K | 0.93% | 9 | | Dec 2025 | Nembrini Audio | 2.4K | 0.62% | 10 | | Dec 2025 | Kuassa | 1K | 0.26% | 11 | | Dec 2025 | Mercuriall | 880 | 0.23% | 12 | | Jan 2026 | Neural DSP | 135K | 41.8% | 1 | | Jan 2026 | TONEX | 58.6K | 18.1% | 2 | | Jan 2026 | AmpliTube | 49.5K | 15.3% | 3 | | Jan 2026 | Neural Amp Modeler | 27.1K | 8.4% | 4 | | Jan 2026 | Guitar Rig | 22.2K | 6.9% | 5 | | Jan 2026 | BIAS FX | 8.1K | 2.5% | 6 | | Jan 2026 | STL Tones | 8.1K | 2.5% | 7 | | Jan 2026 | Helix Native | 6.6K | 2% | 8 | | Jan 2026 | Overloud | 4.4K | 1.4% | 9 | | Jan 2026 | Nembrini Audio | 1.9K | 0.59% | 10 | | Jan 2026 | Kuassa | 880 | 0.27% | 11 | | Jan 2026 | Mercuriall | 720 | 0.22% | 12 | | Feb 2026 | Neural DSP | 90.5K | 36.1% | 1 | | Feb 2026 | TONEX | 55.3K | 22% | 2 | | Feb 2026 | AmpliTube | 40.5K | 16.1% | 3 | | Feb 2026 | Neural Amp Modeler | 22.2K | 8.8% | 4 | | Feb 2026 | Guitar Rig | 18.1K | 7.2% | 5 | | Feb 2026 | BIAS FX | 6.6K | 2.6% | 6 | | Feb 2026 | Helix Native | 5.4K | 2.2% | 7 | | Feb 2026 | STL Tones | 5.4K | 2.2% | 8 | | Feb 2026 | Overloud | 2.9K | 1.2% | 9 | | Feb 2026 | Nembrini Audio | 2.4K | 0.96% | 10 | | Feb 2026 | Mercuriall | 1K | 0.4% | 11 | | Feb 2026 | Kuassa | 720 | 0.29% | 12 | | Mar 2026 | Neural DSP | 90.5K | 34.5% | 1 | | Mar 2026 | TONEX | 55.3K | 21.1% | 2 | | Mar 2026 | AmpliTube | 40.5K | 15.4% | 3 | | Mar 2026 | Neural Amp Modeler | 27.1K | 10.3% | 4 | | Mar 2026 | Guitar Rig | 22.2K | 8.5% | 5 | | Mar 2026 | BIAS FX | 6.6K | 2.5% | 6 | | Mar 2026 | STL Tones | 6.6K | 2.5% | 7 | | Mar 2026 | Helix Native | 5.4K | 2.1% | 8 | | Mar 2026 | Overloud | 4.4K | 1.7% | 9 | | Mar 2026 | Nembrini Audio | 2.4K | 0.91% | 10 | | Mar 2026 | Kuassa | 880 | 0.34% | 11 | | Mar 2026 | Mercuriall | 720 | 0.27% | 12 | | Apr 2026 | Neural DSP | 135K | 44.8% | 1 | | Apr 2026 | TONEX | 55.3K | 18.4% | 2 | | Apr 2026 | AmpliTube | 40.5K | 13.4% | 3 | | Apr 2026 | Neural Amp Modeler | 27.1K | 9% | 4 | | Apr 2026 | Guitar Rig | 18.1K | 6% | 5 | | Apr 2026 | STL Tones | 6.6K | 2.2% | 6 | | Apr 2026 | BIAS FX | 5.4K | 1.8% | 7 | | Apr 2026 | Helix Native | 5.4K | 1.8% | 8 | | Apr 2026 | Overloud | 3.6K | 1.2% | 9 | | Apr 2026 | Nembrini Audio | 2.9K | 0.96% | 10 | | Apr 2026 | Kuassa | 720 | 0.24% | 11 | | Apr 2026 | Mercuriall | 720 | 0.24% | 12 | | May 2026 | Neural DSP | 110K | 41.3% | 1 | | May 2026 | TONEX | 55.3K | 20.7% | 2 | | May 2026 | AmpliTube | 33.1K | 12.4% | 3 | | May 2026 | Neural Amp Modeler | 27.1K | 10.2% | 4 | | May 2026 | Guitar Rig | 18.1K | 6.8% | 5 | | May 2026 | STL Tones | 6.6K | 2.5% | 6 | | May 2026 | BIAS FX | 5.4K | 2% | 7 | | May 2026 | Helix Native | 4.4K | 1.7% | 8 | | May 2026 | Overloud | 2.9K | 1.1% | 9 | | May 2026 | Nembrini Audio | 2.4K | 0.9% | 10 | | May 2026 | Kuassa | 720 | 0.27% | 11 | | May 2026 | Mercuriall | 590 | 0.22% | 12 | | Jun 2026 | Neural DSP | 74K | 31.5% | 1 | | Jun 2026 | TONEX | 55.3K | 23.6% | 2 | | Jun 2026 | AmpliTube | 33.1K | 14.1% | 3 | | Jun 2026 | Neural Amp Modeler | 33.1K | 14.1% | 4 | | Jun 2026 | Guitar Rig | 18.1K | 7.7% | 5 | | Jun 2026 | STL Tones | 6.6K | 2.8% | 6 | | Jun 2026 | BIAS FX | 4.4K | 1.9% | 7 | | Jun 2026 | Helix Native | 4.4K | 1.9% | 8 | | Jun 2026 | Overloud | 2.9K | 1.2% | 9 | | Jun 2026 | Nembrini Audio | 1.6K | 0.68% | 10 | | Jun 2026 | Mercuriall | 720 | 0.31% | 11 | | Jun 2026 | Kuassa | 590 | 0.25% | 12 | | Jul 2026 | Neural DSP | 74K | 31.3% | 1 | | Jul 2026 | Neural Amp Modeler | 49.5K | 20.9% | 2 | | Jul 2026 | TONEX | 45.2K | 19.1% | 3 | | Jul 2026 | AmpliTube | 33.1K | 14% | 4 | | Jul 2026 | Guitar Rig | 14.8K | 6.3% | 5 | | Jul 2026 | STL Tones | 5.4K | 2.3% | 6 | | Jul 2026 | BIAS FX | 4.4K | 1.9% | 7 | | Jul 2026 | Helix Native | 4.4K | 1.9% | 8 | | Jul 2026 | Overloud | 2.4K | 1% | 9 | | Jul 2026 | Nembrini Audio | 1.9K | 0.8% | 10 | | Jul 2026 | Kuassa | 590 | 0.25% | 11 | | Jul 2026 | Mercuriall | 590 | 0.25% | 12 | | Aug 2026 | Neural DSP | 90.5K | 34.9% | 1 | | Aug 2026 | TONEX | 55.3K | 21.3% | 2 | | Aug 2026 | Neural Amp Modeler | 40.5K | 15.6% | 3 | | Aug 2026 | AmpliTube | 33.1K | 12.8% | 4 | | Aug 2026 | Guitar Rig | 18.1K | 7% | 5 | | Aug 2026 | Helix Native | 6.6K | 2.5% | 6 | | Aug 2026 | STL Tones | 5.4K | 2.1% | 7 | | Aug 2026 | BIAS FX | 4.4K | 1.7% | 8 | | Aug 2026 | Overloud | 2.4K | 0.93% | 9 | | Aug 2026 | Nembrini Audio | 1.9K | 0.73% | 10 | | Aug 2026 | Kuassa | 590 | 0.23% | 11 | | Aug 2026 | Mercuriall | 590 | 0.23% | 12 | | Sep 2026 | Neural DSP | 74K | 30.9% | 1 | | Sep 2026 | TONEX | 67.6K | 28.2% | 2 | | Sep 2026 | AmpliTube | 33.1K | 13.8% | 3 | | Sep 2026 | Neural Amp Modeler | 27.1K | 11.3% | 4 | | Sep 2026 | Guitar Rig | 18.1K | 7.6% | 5 | | Sep 2026 | STL Tones | 5.4K | 2.3% | 6 | | Sep 2026 | BIAS FX | 4.4K | 1.8% | 7 | | Sep 2026 | Helix Native | 4.4K | 1.8% | 8 | | Sep 2026 | Overloud | 2.4K | 1% | 9 | | Sep 2026 | Nembrini Audio | 1.9K | 0.79% | 10 | | Sep 2026 | Kuassa | 590 | 0.25% | 11 | | Sep 2026 | Mercuriall | 590 | 0.25% | 12 | | Oct 2026 | Neural DSP | 74K | 33.3% | 1 | | Oct 2026 | TONEX | 55.3K | 24.9% | 2 | | Oct 2026 | AmpliTube | 33.1K | 14.9% | 3 | | Oct 2026 | Neural Amp Modeler | 22.2K | 10% | 4 | | Oct 2026 | Guitar Rig | 18.1K | 8.2% | 5 | | Oct 2026 | STL Tones | 5.4K | 2.4% | 6 | | Oct 2026 | BIAS FX | 4.4K | 2% | 7 | | Oct 2026 | Helix Native | 3.6K | 1.6% | 8 | | Oct 2026 | Overloud | 2.9K | 1.3% | 9 | | Oct 2026 | Nembrini Audio | 1.9K | 0.86% | 10 | | Oct 2026 | Kuassa | 590 | 0.27% | 11 | | Oct 2026 | Mercuriall | 590 | 0.27% | 12 | ## How are branded searches counted for guitar amp simulators? - **AmpliTube**: Measured on the search term “amplitube”. - **BIAS FX**: Measured on the search term “bias fx”. - **Guitar Rig**: Measured on the search term “guitar rig”. - **Helix Native**: Measured on the search term “helix native”. - **Kuassa**: Measured on the search term “kuassa”. - **Mercuriall**: Measured on the search term “mercuriall”. - **Nembrini Audio**: Measured on the search term “nembrini audio”. - **Neural Amp Modeler**: Measured on the search term “neural amp modeler”. - **Neural DSP**: Measured on the search term “neural dsp”. - **Overloud**: Measured on the search term “overloud”. - **STL Tones**: Measured on the search term “stl tones”. - **TONEX**: Measured on the search terms “tonex” and “tonex pedal”, summed into one figure. - [AmpliTube](/demand/global-en/brands/amplitube) - [BIAS FX](/demand/global-en/brands/bias-fx) - [Guitar Rig](/demand/global-en/brands/guitar-rig) - [Helix Native](/demand/global-en/brands/helix-native) - [Kuassa](/demand/global-en/brands/kuassa) - [Mercuriall](/demand/global-en/brands/mercuriall) - [Nembrini Audio](/demand/global-en/brands/nembrini-audio) - [Neural Amp Modeler](/demand/global-en/brands/neural-amp-modeler) - [Neural DSP](/demand/global-en/brands/neural-dsp) - [Overloud](/demand/global-en/brands/overloud) - [STL Tones](/demand/global-en/brands/stl-tones) - [TONEX](/demand/global-en/brands/tonex) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among guitar amp simulators worldwide? In October 2026, Neural DSP was the most searched among guitar amp simulator brands worldwide, with an estimated 74K branded searches, 33.3% of all searches for the 12 tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Guitar amp simulators: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/guitar-amp-simulators This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/guitar-amp-simulators. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.