---
title: "Fender vs Vox: Which is searched more?"
description: "Which is more popular in search, Fender or Vox? Compare estimated monthly branded-search demand and Share of Search inside the Guitar amp brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/guitar-amp-brands/compare/fender-vs-vox-amps"
publisher: "Brandwave"
---

# Fender vs Vox: Which is searched more?

Which is more popular in search, Fender or Vox? Compare estimated monthly branded-search demand and Share of Search inside the Guitar amp brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fender and Vox
- **Competitive set**: Guitar amp brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fender Share of Search**: 41.4%
- **Vox Share of Search**: 50.7%

## Which is more popular in search, Fender or Vox?

- In September 2026, Vox had more branded searches than Fender among guitar amp brands worldwide. Vox was estimated to have 1M branded searches compared to Fender’s 831K, and held a 50.7% Share of Search versus Fender’s 41.4%.
- Vox was ahead of Fender in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar amp brands worldwide moved from 45.7% to 41.4%, and its estimated monthly branded searches moved from 1M to 831K.
- Across the 12 months ending September 2026, Vox’s estimated Share of Search among guitar amp brands worldwide moved from 45.8% to 50.7%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for guitar amp brands worldwide in September 2026?

- In September 2026, Fender lost estimated Share of Search among guitar amp brands worldwide, from 41.9% to 41.4%.
- In September 2026, Vox lost estimated Share of Search among guitar amp brands worldwide, from 51.2% to 50.7%.

## Month by month

| Month | Fender estimated searches | Fender Share of Search | Fender rank | Vox estimated searches | Vox Share of Search | Vox rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 45.7% | 2 | 1M | 45.8% | 1 |
| Nov 2025 | 1M | 37.6% | 2 | 1.5M | 55.4% | 1 |
| Dec 2025 | 1M | 38.1% | 2 | 1.5M | 56% | 1 |
| Jan 2026 | 1M | 41.8% | 2 | 1.2M | 50.3% | 1 |
| Feb 2026 | 861K | 42.2% | 2 | 1M | 49.9% | 1 |
| Mar 2026 | 1M | 41.6% | 2 | 1.2M | 50.7% | 1 |
| Apr 2026 | 861K | 37.7% | 2 | 1.2M | 54.2% | 1 |
| May 2026 | 1M | 41.2% | 2 | 1.2M | 51% | 1 |
| Jun 2026 | 1M | 44.7% | 2 | 1M | 45.3% | 1 |
| Jul 2026 | 831K | 37.4% | 2 | 1.2M | 55.6% | 1 |
| Aug 2026 | 831K | 41.9% | 2 | 1M | 51.2% | 1 |
| Sep 2026 | 831K | 41.4% | 2 | 1M | 50.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fender’s and Vox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fender**: Measured on the search terms “fender”, “fender guitar”, “fender mustang” and “fender strat”, summed into one figure.
- **Vox**: Measured on the search terms “vox” and “vox amp”, summed into one figure.

- [Fender profile](/demand/global-en/brands/fender)
- [Vox profile](/demand/global-en/brands/vox-amps)
- [All guitar amp brands worldwide](/demand/global-en/categories/guitar-amp-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fender or Vox?

In September 2026, Vox had more branded searches than Fender among guitar amp brands worldwide. Vox was estimated to have 1M branded searches compared to Fender’s 831K, and held a 50.7% Share of Search versus Fender’s 41.4%.

## Cite this page

Brandwave. "Fender vs Vox: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/guitar-amp-brands/compare/fender-vs-vox-amps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/guitar-amp-brands/compare/fender-vs-vox-amps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.