---
title: "Fender vs Marshall: Which is searched more?"
description: "Which is more popular in search, Fender or Marshall? Compare estimated monthly branded-search demand and Share of Search inside the Guitar amp brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/guitar-amp-brands/compare/fender-vs-marshall-audio"
publisher: "Brandwave"
---

# Fender vs Marshall: Which is searched more?

Which is more popular in search, Fender or Marshall? Compare estimated monthly branded-search demand and Share of Search inside the Guitar amp brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fender and Marshall
- **Competitive set**: Guitar amp brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fender Share of Search**: 33.1%
- **Marshall Share of Search**: 20.3%

## Which is more popular in search, Fender or Marshall?

- In September 2026, Fender had more branded searches than Marshall among guitar amp brands worldwide. Fender was estimated to have 831K branded searches compared to Marshall’s 509K, and held a 33.1% Share of Search versus Marshall’s 20.3%.
- Fender was ahead of Marshall in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar amp brands worldwide moved from 38.4% to 33.1%, and its estimated monthly branded searches moved from 1M to 831K.
- Across the 12 months ending September 2026, Marshall’s estimated Share of Search among guitar amp brands worldwide moved from 16.2% to 20.3%, and its estimated monthly branded searches moved from 427K to 509K.

## How did search popularity change for guitar amp brands worldwide in September 2026?

- In September 2026, Marshall lost estimated Share of Search among guitar amp brands worldwide, from 20.8% to 20.3%.
- Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.

## Month by month

| Month | Fender estimated searches | Fender Share of Search | Fender rank | Marshall estimated searches | Marshall Share of Search | Marshall rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 38.4% | 2 | 427K | 16.2% | 3 |
| Nov 2025 | 1M | 32.4% | 2 | 446K | 14% | 3 |
| Dec 2025 | 1M | 32.7% | 2 | 455K | 14.4% | 3 |
| Jan 2026 | 1M | 35.7% | 2 | 429K | 14.8% | 3 |
| Feb 2026 | 861K | 37% | 2 | 296K | 12.7% | 3 |
| Mar 2026 | 1M | 36.3% | 2 | 357K | 12.8% | 3 |
| Apr 2026 | 861K | 32.7% | 2 | 356K | 13.5% | 3 |
| May 2026 | 1M | 36% | 2 | 360K | 12.9% | 3 |
| Jun 2026 | 1M | 37.7% | 2 | 427K | 16.1% | 3 |
| Jul 2026 | 831K | 30.5% | 2 | 508K | 18.7% | 3 |
| Aug 2026 | 831K | 33.3% | 2 | 518K | 20.8% | 3 |
| Sep 2026 | 831K | 33.1% | 2 | 509K | 20.3% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fender’s and Marshall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fender**: Measured on the search terms “fender”, “fender guitar”, “fender mustang” and “fender strat”, summed into one figure.
- **Marshall**: Measured on the search terms “bluetooth speaker marshall”, “marshall bluetooth speaker”, “marshall emberton”, “marshall guitar amp” and “marshall speaker”, summed into one figure.

- [Fender profile](/demand/global-en/brands/fender)
- [Marshall profile](/demand/global-en/brands/marshall-audio)
- [All guitar amp brands worldwide](/demand/global-en/categories/guitar-amp-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fender or Marshall?

In September 2026, Fender had more branded searches than Marshall among guitar amp brands worldwide. Fender was estimated to have 831K branded searches compared to Marshall’s 509K, and held a 33.1% Share of Search versus Marshall’s 20.3%.

## Cite this page

Brandwave. "Fender vs Marshall: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/guitar-amp-brands/compare/fender-vs-marshall-audio

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/guitar-amp-brands/compare/fender-vs-marshall-audio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.