--- title: "Guitar amp brands: Which are searched most?" description: "Compare the guitar amp brands people buy. Share of Search among Vox, Fender, Blackstar and Marshall, the guitar amp brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/guitar-amp-brands" publisher: "Brandwave" --- # Guitar amp brands: Which are searched most? Compare the guitar amp brands people buy. Share of Search among Vox, Fender, Blackstar and Marshall, the guitar amp brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Guitar amp brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Vox, 50.7% ## Which brand is most popular in search among guitar amp brands worldwide? - In September 2026, Vox was the most searched among guitar amp brands worldwide, with an estimated 1M branded searches and 50.7% estimated Share of Search within this set. - Fender is in 2nd place, 9.3 percentage points behind at 41.4% Share of Search. - Across the 12 months ending September 2026, Vox’s estimated Share of Search among guitar amp brands worldwide increased from 45.8% to 50.7%. - Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar amp brands worldwide decreased from 45.7% to 41.4%. - Across the 12 months ending September 2026, Blackstar’s estimated Share of Search among guitar amp brands worldwide decreased from 8.2% to 7.6%. - Across the 12 months ending September 2026, Vox’s estimated Share of Search among guitar amp brands worldwide peaked at 56% in December 2025 and was lowest at 45.3% in June 2026. - Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar amp brands worldwide peaked at 45.7% in October 2025 and was lowest at 37.4% in July 2026. - Across the 12 months ending September 2026, Blackstar’s estimated Share of Search among guitar amp brands worldwide peaked at 9.6% in June 2026 and was lowest at 5.6% in December 2025. - Across the 12 months ending September 2026, Marshall held steady: its estimated Share of Search among guitar amp brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Vox vs Fender: compare search popularity](/demand/global-en/compare/fender-vs-vox-amps): 50.7% against 41.4% Share of Search. - [Vox vs Blackstar: compare search popularity](/demand/global-en/compare/blackstar-amps-vs-vox-amps): 50.7% against 7.6% Share of Search. - [Fender vs Blackstar: compare search popularity](/demand/global-en/compare/blackstar-amps-vs-fender): 41.4% against 7.6% Share of Search. ## How did search popularity change for guitar amp brands worldwide in September 2026? - In September 2026, Blackstar gained estimated Share of Search among guitar amp brands worldwide, from 6.5% to 7.6%. - In September 2026, Fender lost estimated Share of Search among guitar amp brands worldwide, from 41.9% to 41.4%. - In September 2026, Vox lost estimated Share of Search among guitar amp brands worldwide, from 51.2% to 50.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Vox | 50.7% | 1M | +0.3% | Vox | | 2 | Fender | 41.4% | 831K | 0.0% | Fender | | 3 | Blackstar | 7.6% | 153K | +19.5% | Blackstar | | 4 | Marshall | 0.33% | 6.6K | -18.5% | Marshall | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vox | 1M | 45.8% | 1 | | Oct 2025 | Fender | 1M | 45.7% | 2 | | Oct 2025 | Blackstar | 183K | 8.2% | 3 | | Oct 2025 | Marshall | 6.6K | 0.3% | 4 | | Nov 2025 | Vox | 1.5M | 55.4% | 1 | | Nov 2025 | Fender | 1M | 37.6% | 2 | | Nov 2025 | Blackstar | 183K | 6.7% | 3 | | Nov 2025 | Marshall | 8.1K | 0.3% | 4 | | Dec 2025 | Vox | 1.5M | 56% | 1 | | Dec 2025 | Fender | 1M | 38.1% | 2 | | Dec 2025 | Blackstar | 153K | 5.6% | 3 | | Dec 2025 | Marshall | 8.1K | 0.3% | 4 | | Jan 2026 | Vox | 1.2M | 50.3% | 1 | | Jan 2026 | Fender | 1M | 41.8% | 2 | | Jan 2026 | Blackstar | 187K | 7.6% | 3 | | Jan 2026 | Marshall | 8.1K | 0.33% | 4 | | Feb 2026 | Vox | 1M | 49.9% | 1 | | Feb 2026 | Fender | 861K | 42.2% | 2 | | Feb 2026 | Blackstar | 153K | 7.5% | 3 | | Feb 2026 | Marshall | 6.6K | 0.32% | 4 | | Mar 2026 | Vox | 1.2M | 50.7% | 1 | | Mar 2026 | Fender | 1M | 41.6% | 2 | | Mar 2026 | Blackstar | 183K | 7.5% | 3 | | Mar 2026 | Marshall | 6.6K | 0.27% | 4 | | Apr 2026 | Vox | 1.2M | 54.2% | 1 | | Apr 2026 | Fender | 861K | 37.7% | 2 | | Apr 2026 | Blackstar | 180K | 7.9% | 3 | | Apr 2026 | Marshall | 5.4K | 0.24% | 4 | | May 2026 | Vox | 1.2M | 51% | 1 | | May 2026 | Fender | 1M | 41.2% | 2 | | May 2026 | Blackstar | 183K | 7.5% | 3 | | May 2026 | Marshall | 6.6K | 0.27% | 4 | | Jun 2026 | Vox | 1M | 45.3% | 1 | | Jun 2026 | Fender | 1M | 44.7% | 2 | | Jun 2026 | Blackstar | 216K | 9.6% | 3 | | Jun 2026 | Marshall | 6.6K | 0.29% | 4 | | Jul 2026 | Vox | 1.2M | 55.6% | 1 | | Jul 2026 | Fender | 831K | 37.4% | 2 | | Jul 2026 | Blackstar | 150K | 6.7% | 3 | | Jul 2026 | Marshall | 5.4K | 0.24% | 4 | | Aug 2026 | Vox | 1M | 51.2% | 1 | | Aug 2026 | Fender | 831K | 41.9% | 2 | | Aug 2026 | Blackstar | 128K | 6.5% | 3 | | Aug 2026 | Marshall | 8.1K | 0.41% | 4 | | Sep 2026 | Vox | 1M | 50.7% | 1 | | Sep 2026 | Fender | 831K | 41.4% | 2 | | Sep 2026 | Blackstar | 153K | 7.6% | 3 | | Sep 2026 | Marshall | 6.6K | 0.33% | 4 | ## What is being compared - **Blackstar**: Measured on the search terms “blackstar” and “blackstar amp”, summed into one figure. - **Fender**: Measured on the search terms “fender”, “fender guitar”, “fender mustang” and “fender strat”, summed into one figure. - **Marshall**: Measured on the search term “marshall guitar amp”. - **Vox**: Measured on the search terms “vox” and “vox amp”, summed into one figure. - [Blackstar](/demand/global-en/brands/blackstar-amps) - [Fender](/demand/global-en/brands/fender) - [Marshall](/demand/global-en/brands/marshall-audio) - [Vox](/demand/global-en/brands/vox-amps) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among guitar amp brands worldwide? In September 2026, Vox was the most searched among guitar amp brands worldwide, with an estimated 1M branded searches and 50.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Guitar amp brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/guitar-amp-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/guitar-amp-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.