--- title: "Grocery delivery services: Which are searched most?" description: "Compare the services that deliver groceries to your door. Share of Search among Instacart and Amazon Fresh, the grocery delivery services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/grocery-delivery-services" publisher: "Brandwave" --- # Grocery delivery services: Which are searched most? Compare the services that deliver groceries to your door. Share of Search among Instacart and Amazon Fresh, the grocery delivery services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Grocery delivery services - **Market**: Global - **Brands compared**: 2 - **Month measured**: Aug 2026 - **Highest Share of Search**: Instacart, 88.2% ## Which brand is most popular in search among grocery delivery services worldwide? - In August 2026, Instacart was the most searched among grocery delivery services worldwide, with an estimated 2.2M branded searches and 88.2% estimated Share of Search within this set. - Amazon Fresh is in 2nd place, 76.3 percentage points behind at 11.8% Share of Search. - Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery services worldwide increased from 69.1% to 88.2%. - Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery services worldwide decreased from 30.9% to 11.8%. - Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery services worldwide peaked at 88.2% in May 2026 and was lowest at 64.6% in January 2026. - Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery services worldwide peaked at 35.4% in January 2026 and was lowest at 11.8% in May 2026. ## Compare search popularity between leading brands - [Instacart vs Amazon Fresh: compare search popularity](/demand/global-en/compare/amazon-fresh-vs-instacart): 88.2% against 11.8% Share of Search. ## How did search popularity change for grocery delivery services worldwide in August 2026? - Estimated monthly branded searches for Amazon Fresh worldwide fell 69.9% over 11 measured months, from 1M to 301K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Instacart | 88.2% | 2.2M | 0.0% | Instacart | | 2 | Amazon Fresh | 11.8% | 301K | 0.0% | Amazon | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Instacart | 2.2M | 69.1% | 1 | | Oct 2025 | Amazon Fresh | 1M | 30.9% | 2 | | Nov 2025 | Instacart | 2.2M | 64.7% | 1 | | Nov 2025 | Amazon Fresh | 1.2M | 35.3% | 2 | | Dec 2025 | Instacart | 2.2M | 69.1% | 1 | | Dec 2025 | Amazon Fresh | 1M | 30.9% | 2 | | Jan 2026 | Instacart | 2.7M | 64.6% | 1 | | Jan 2026 | Amazon Fresh | 1.5M | 35.4% | 2 | | Feb 2026 | Instacart | 2.7M | 73.3% | 1 | | Feb 2026 | Amazon Fresh | 1M | 26.7% | 2 | | Mar 2026 | Instacart | 2.2M | 76.9% | 1 | | Mar 2026 | Amazon Fresh | 673K | 23.1% | 2 | | Apr 2026 | Instacart | 2.2M | 85.9% | 1 | | Apr 2026 | Amazon Fresh | 368K | 14.1% | 2 | | May 2026 | Instacart | 2.2M | 88.2% | 1 | | May 2026 | Amazon Fresh | 301K | 11.8% | 2 | | Jun 2026 | Instacart | 2.2M | 88.2% | 1 | | Jun 2026 | Amazon Fresh | 301K | 11.8% | 2 | | Jul 2026 | Instacart | 2.2M | 88.2% | 1 | | Jul 2026 | Amazon Fresh | 301K | 11.8% | 2 | | Aug 2026 | Instacart | 2.2M | 88.2% | 1 | | Aug 2026 | Amazon Fresh | 301K | 11.8% | 2 | | Sep 2026 | Amazon Fresh | — | — | — | | Sep 2026 | Instacart | — | — | — | ## What is being compared - **Amazon Fresh**: Measured on the search term “amazon fresh”. - **Instacart**: Measured on the search term “instacart”. - [Amazon Fresh](/demand/global-en/brands/amazon-fresh) - [Instacart](/demand/global-en/brands/instacart) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among grocery delivery services worldwide? In August 2026, Instacart was the most searched among grocery delivery services worldwide, with an estimated 2.2M branded searches and 88.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Grocery delivery services: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/grocery-delivery-services This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/grocery-delivery-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.