--- title: "Grocery delivery platforms: Which are searched most?" description: "Compare the grocery delivery platforms people shop with. Share of Search among Walmart, Tesco, Instacart, Ocado, Amazon Fresh and Getir, the grocery delivery platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/grocery-delivery-platforms" publisher: "Brandwave" --- # Grocery delivery platforms: Which are searched most? Compare the grocery delivery platforms people shop with. Share of Search among Walmart, Tesco, Instacart, Ocado, Amazon Fresh and Getir, the grocery delivery platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Grocery delivery platforms - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Walmart, 86.1% ## Which brand is most popular in search among grocery delivery platforms worldwide? - In August 2026, Walmart was the most searched among grocery delivery platforms worldwide, with an estimated 68M branded searches and 86.1% estimated Share of Search within this set. - Tesco is in 2nd place, 76.6 percentage points behind at 9.5% Share of Search. - Across the 11 months ending August 2026, Walmart’s estimated Share of Search among grocery delivery platforms worldwide increased from 85.3% to 86.1%. - Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery platforms worldwide decreased from 1.3% to 0.38%. - Across the 11 months ending August 2026, Walmart’s estimated Share of Search among grocery delivery platforms worldwide peaked at 87.6% in June 2026 and was lowest at 83.7% in February 2026. - Across the 11 months ending August 2026, Tesco’s estimated Share of Search among grocery delivery platforms worldwide peaked at 9.5% in December 2025 and was lowest at 7.9% in June 2026. - Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery platforms worldwide peaked at 4.1% in February 2026 and was lowest at 1.9% in December 2025. - Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery platforms worldwide peaked at 1.9% in January 2026 and was lowest at 0.38% in May 2026. - Across the 11 months ending August 2026, Ocado rose from 5th to 4th among grocery delivery platforms worldwide. - Across the 11 months ending August 2026, Amazon Fresh fell from 4th to 5th among grocery delivery platforms worldwide. - Across the 11 months ending August 2026, Tesco, Instacart and Getir held steady: their estimated Share of Search among grocery delivery platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Walmart vs Tesco: compare search popularity](/demand/global-en/compare/tesco-vs-walmart): 86.1% against 9.5% Share of Search. - [Walmart vs Instacart: compare search popularity](/demand/global-en/compare/instacart-vs-walmart): 86.1% against 2.8% Share of Search. - [Tesco vs Instacart: compare search popularity](/demand/global-en/compare/instacart-vs-tesco): 9.5% against 2.8% Share of Search. ## How did search popularity change for grocery delivery platforms worldwide in August 2026? - Estimated monthly branded searches for Amazon Fresh worldwide fell 69.9% over 11 measured months, from 1M to 301K in August 2026. - Estimated monthly branded searches for Getir worldwide fell 33.3% over 11 measured months, from 30 to 20 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Walmart | 86.1% | 68M | 0.0% | Walmart | | 2 | Tesco | 9.5% | 7.5M | 0.0% | Tesco | | 3 | Instacart | 2.8% | 2.2M | 0.0% | Instacart | | 4 | Ocado | 1.3% | 1M | 0.0% | Ocado | | 5 | Amazon Fresh | 0.38% | 301K | 0.0% | Amazon | | 6 | Getir | <0.01% | 20 | -33.3% | Getir | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Walmart | 68M | 85.3% | 1 | | Oct 2025 | Tesco | 7.5M | 9.4% | 2 | | Oct 2025 | Instacart | 2.2M | 2.8% | 3 | | Oct 2025 | Amazon Fresh | 1M | 1.3% | 4 | | Oct 2025 | Ocado | 1M | 1.3% | 5 | | Oct 2025 | Getir | 30 | <0.01% | 6 | | Nov 2025 | Walmart | 83.1M | 85.9% | 1 | | Nov 2025 | Tesco | 9.1M | 9.5% | 2 | | Nov 2025 | Instacart | 2.2M | 2.3% | 3 | | Nov 2025 | Amazon Fresh | 1.2M | 1.3% | 4 | | Nov 2025 | Ocado | 1M | 1% | 5 | | Nov 2025 | Getir | 30 | <0.01% | 6 | | Dec 2025 | Walmart | 101M | 86.7% | 1 | | Dec 2025 | Tesco | 11.1M | 9.5% | 2 | | Dec 2025 | Instacart | 2.2M | 1.9% | 3 | | Dec 2025 | Ocado | 1.2M | 1% | 4 | | Dec 2025 | Amazon Fresh | 1M | 0.86% | 5 | | Dec 2025 | Getir | 30 | <0.01% | 6 | | Jan 2026 | Walmart | 68M | 84.2% | 1 | | Jan 2026 | Tesco | 7.5M | 9.3% | 2 | | Jan 2026 | Instacart | 2.7M | 3.4% | 3 | | Jan 2026 | Amazon Fresh | 1.5M | 1.9% | 4 | | Jan 2026 | Ocado | 1M | 1.2% | 5 | | Jan 2026 | Getir | 50 | <0.01% | 6 | | Feb 2026 | Walmart | 55.6M | 83.7% | 1 | | Feb 2026 | Tesco | 6.1M | 9.2% | 2 | | Feb 2026 | Instacart | 2.7M | 4.1% | 3 | | Feb 2026 | Amazon Fresh | 1M | 1.5% | 4 | | Feb 2026 | Ocado | 1M | 1.5% | 5 | | Feb 2026 | Getir | 40 | <0.01% | 6 | | Mar 2026 | Walmart | 68M | 85.6% | 1 | | Mar 2026 | Tesco | 7.5M | 9.4% | 2 | | Mar 2026 | Instacart | 2.2M | 2.8% | 3 | | Mar 2026 | Ocado | 1M | 1.3% | 4 | | Mar 2026 | Amazon Fresh | 673K | 0.85% | 5 | | Mar 2026 | Getir | 40 | <0.01% | 6 | | Apr 2026 | Walmart | 68M | 86% | 1 | | Apr 2026 | Tesco | 7.5M | 9.5% | 2 | | Apr 2026 | Instacart | 2.2M | 2.8% | 3 | | Apr 2026 | Ocado | 1M | 1.3% | 4 | | Apr 2026 | Amazon Fresh | 368K | 0.47% | 5 | | Apr 2026 | Getir | 40 | <0.01% | 6 | | May 2026 | Walmart | 68M | 86.1% | 1 | | May 2026 | Tesco | 7.5M | 9.5% | 2 | | May 2026 | Instacart | 2.2M | 2.8% | 3 | | May 2026 | Ocado | 1M | 1.3% | 4 | | May 2026 | Amazon Fresh | 301K | 0.38% | 5 | | May 2026 | Getir | 50 | <0.01% | 6 | | Jun 2026 | Walmart | 68M | 87.6% | 1 | | Jun 2026 | Tesco | 6.1M | 7.9% | 2 | | Jun 2026 | Instacart | 2.2M | 2.9% | 3 | | Jun 2026 | Ocado | 1M | 1.3% | 4 | | Jun 2026 | Amazon Fresh | 301K | 0.39% | 5 | | Jun 2026 | Getir | 30 | <0.01% | 6 | | Jul 2026 | Walmart | 68M | 86.1% | 1 | | Jul 2026 | Tesco | 7.5M | 9.5% | 2 | | Jul 2026 | Instacart | 2.2M | 2.8% | 3 | | Jul 2026 | Ocado | 1M | 1.3% | 4 | | Jul 2026 | Amazon Fresh | 301K | 0.38% | 5 | | Jul 2026 | Getir | 30 | <0.01% | 6 | | Aug 2026 | Walmart | 68M | 86.1% | 1 | | Aug 2026 | Tesco | 7.5M | 9.5% | 2 | | Aug 2026 | Instacart | 2.2M | 2.8% | 3 | | Aug 2026 | Ocado | 1M | 1.3% | 4 | | Aug 2026 | Amazon Fresh | 301K | 0.38% | 5 | | Aug 2026 | Getir | 20 | <0.01% | 6 | | Sep 2026 | Amazon Fresh | — | — | — | | Sep 2026 | Getir | — | — | — | | Sep 2026 | Instacart | — | — | — | | Sep 2026 | Ocado | — | — | — | | Sep 2026 | Tesco | — | — | — | | Sep 2026 | Walmart | — | — | — | ## What is being compared - **Amazon Fresh**: Measured on the search term “amazon fresh”. - **Getir**: Measured on the search term “getir grocery”. - **Instacart**: Measured on the search term “instacart”. - **Ocado**: Measured on the search term “ocado”. - **Tesco**: Measured on the search term “tesco”. - **Walmart**: Measured on the search term “walmart”. - [Amazon Fresh](/demand/global-en/brands/amazon-fresh) - [Getir](/demand/global-en/brands/getir) - [Instacart](/demand/global-en/brands/instacart) - [Ocado](/demand/global-en/brands/ocado) - [Tesco](/demand/global-en/brands/tesco) - [Walmart](/demand/global-en/brands/walmart) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among grocery delivery platforms worldwide? In August 2026, Walmart was the most searched among grocery delivery platforms worldwide, with an estimated 68M branded searches and 86.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Grocery delivery platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/grocery-delivery-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/grocery-delivery-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.