---
title: "Ocado vs Tesco: Which is more popular by branded search?"
description: "Which is more popular in search, Ocado or Tesco? Compare estimated monthly branded-search demand and Share of Search inside the Grocery delivery apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/grocery-delivery-apps/compare/ocado-vs-tesco"
publisher: "Brandwave"
---

# Ocado vs Tesco: Which is more popular by branded search?

Which is more popular in search, Ocado or Tesco? Compare estimated monthly branded-search demand and Share of Search inside the Grocery delivery apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ocado and Tesco
- **Competitive set**: Grocery delivery apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Ocado Share of Search**: 9%
- **Tesco Share of Search**: 67.2%

## Which is more popular in search, Ocado or Tesco?

- In August 2026, Tesco had more branded searches than Ocado among grocery delivery apps worldwide. Tesco was estimated to have 7.5M branded searches compared to Ocado’s 1M, and held a 67.2% Share of Search versus Ocado’s 9%.
- Tesco was ahead of Ocado in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ocado’s estimated Share of Search among grocery delivery apps worldwide moved from 8.4% to 9%, and its estimated monthly branded searches held steady at 1M.
- Across the 11 months ending August 2026, Tesco’s estimated Share of Search among grocery delivery apps worldwide moved from 63.1% to 67.2%, and its estimated monthly branded searches held steady at 7.5M.

## How did search popularity change for grocery delivery apps worldwide in August 2026?

Neither Ocado nor Tesco moved beyond provider rounding among grocery delivery apps in Aug 2026.

## Month by month

| Month | Ocado estimated searches | Ocado Share of Search | Ocado rank | Tesco estimated searches | Tesco Share of Search | Tesco rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 8.4% | 4 | 7.5M | 63.1% | 1 |
| Nov 2025 | 1M | 7.3% | 4 | 9.1M | 66.5% | 1 |
| Dec 2025 | 1.2M | 7.8% | 3 | 11.1M | 70.7% | 1 |
| Jan 2026 | 1M | 7.8% | 4 | 7.5M | 58.2% | 1 |
| Feb 2026 | 1M | 9.1% | 4 | 6.1M | 55.8% | 1 |
| Mar 2026 | 1M | 8.7% | 3 | 7.5M | 64.7% | 1 |
| Apr 2026 | 1M | 8.9% | 3 | 7.5M | 66.5% | 1 |
| May 2026 | 1M | 9% | 3 | 7.5M | 67.2% | 1 |
| Jun 2026 | 1M | 10.2% | 3 | 6.1M | 62.6% | 1 |
| Jul 2026 | 1M | 9% | 3 | 7.5M | 67.2% | 1 |
| Aug 2026 | 1M | 9% | 3 | 7.5M | 67.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ocado’s and Tesco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ocado**: Measured on the search term “ocado”.
- **Tesco**: Measured on the search term “tesco”.

- [Ocado profile](/demand/global-en/brands/ocado)
- [Tesco profile](/demand/global-en/brands/tesco)
- [All grocery delivery apps worldwide](/demand/global-en/categories/grocery-delivery-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ocado or Tesco?

In August 2026, Tesco had more branded searches than Ocado among grocery delivery apps worldwide. Tesco was estimated to have 7.5M branded searches compared to Ocado’s 1M, and held a 67.2% Share of Search versus Ocado’s 9%.

## Cite this page

Brandwave. "Ocado vs Tesco: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/grocery-delivery-apps/compare/ocado-vs-tesco

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/grocery-delivery-apps/compare/ocado-vs-tesco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.