---
title: "Instacart vs Ocado: Which is more popular by branded search?"
description: "Which is more popular in search, Instacart or Ocado? Compare estimated monthly branded-search demand and Share of Search inside the Grocery delivery apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/grocery-delivery-apps/compare/instacart-vs-ocado"
publisher: "Brandwave"
---

# Instacart vs Ocado: Which is more popular by branded search?

Which is more popular in search, Instacart or Ocado? Compare estimated monthly branded-search demand and Share of Search inside the Grocery delivery apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Instacart and Ocado
- **Competitive set**: Grocery delivery apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Instacart Share of Search**: 20.1%
- **Ocado Share of Search**: 9%

## Which is more popular in search, Instacart or Ocado?

- In August 2026, Instacart had more branded searches than Ocado among grocery delivery apps worldwide. Instacart was estimated to have 2.2M branded searches compared to Ocado’s 1M, and held a 20.1% Share of Search versus Ocado’s 9%.
- Instacart was ahead of Ocado in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery apps worldwide moved from 18.9% to 20.1%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 11 months ending August 2026, Ocado’s estimated Share of Search among grocery delivery apps worldwide moved from 8.4% to 9%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for grocery delivery apps worldwide in August 2026?

Neither Instacart nor Ocado moved beyond provider rounding among grocery delivery apps in Aug 2026.

## Month by month

| Month | Instacart estimated searches | Instacart Share of Search | Instacart rank | Ocado estimated searches | Ocado Share of Search | Ocado rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 18.9% | 2 | 1M | 8.4% | 4 |
| Nov 2025 | 2.2M | 16.3% | 2 | 1M | 7.3% | 4 |
| Dec 2025 | 2.2M | 14.3% | 2 | 1.2M | 7.8% | 3 |
| Jan 2026 | 2.7M | 21.3% | 2 | 1M | 7.8% | 4 |
| Feb 2026 | 2.7M | 25% | 2 | 1M | 9.1% | 4 |
| Mar 2026 | 2.2M | 19.4% | 2 | 1M | 8.7% | 3 |
| Apr 2026 | 2.2M | 19.9% | 2 | 1M | 8.9% | 3 |
| May 2026 | 2.2M | 20.1% | 2 | 1M | 9% | 3 |
| Jun 2026 | 2.2M | 22.9% | 2 | 1M | 10.2% | 3 |
| Jul 2026 | 2.2M | 20.1% | 2 | 1M | 9% | 3 |
| Aug 2026 | 2.2M | 20.1% | 2 | 1M | 9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Instacart’s and Ocado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Instacart**: Measured on the search term “instacart”.
- **Ocado**: Measured on the search term “ocado”.

- [Instacart profile](/demand/global-en/brands/instacart)
- [Ocado profile](/demand/global-en/brands/ocado)
- [All grocery delivery apps worldwide](/demand/global-en/categories/grocery-delivery-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Instacart or Ocado?

In August 2026, Instacart had more branded searches than Ocado among grocery delivery apps worldwide. Instacart was estimated to have 2.2M branded searches compared to Ocado’s 1M, and held a 20.1% Share of Search versus Ocado’s 9%.

## Cite this page

Brandwave. "Instacart vs Ocado: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/grocery-delivery-apps/compare/instacart-vs-ocado

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/grocery-delivery-apps/compare/instacart-vs-ocado. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.