---
title: "Amazon Fresh vs Instacart: Which is more popular by branded search?"
description: "Which is more popular in search, Amazon Fresh or Instacart? Compare estimated monthly branded-search demand and Share of Search inside the Grocery delivery apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/grocery-delivery-apps/compare/amazon-fresh-vs-instacart"
publisher: "Brandwave"
---

# Amazon Fresh vs Instacart: Which is more popular by branded search?

Which is more popular in search, Amazon Fresh or Instacart? Compare estimated monthly branded-search demand and Share of Search inside the Grocery delivery apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon Fresh and Instacart
- **Competitive set**: Grocery delivery apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Amazon Fresh Share of Search**: 2.7%
- **Instacart Share of Search**: 20.1%

## Which is more popular in search, Amazon Fresh or Instacart?

- In August 2026, Instacart had more branded searches than Amazon Fresh among grocery delivery apps worldwide. Instacart was estimated to have 2.2M branded searches compared to Amazon Fresh’s 301K, and held a 20.1% Share of Search versus Amazon Fresh’s 2.7%.
- Instacart was ahead of Amazon Fresh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery apps worldwide moved from 8.4% to 2.7%, and its estimated monthly branded searches moved from 1M to 301K.
- Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery apps worldwide moved from 18.9% to 20.1%, and its estimated monthly branded searches held steady at 2.2M.

## How did search popularity change for grocery delivery apps worldwide in August 2026?

- Estimated monthly branded searches for Amazon Fresh worldwide fell 69.9% over 11 measured months, from 1M to 301K in August 2026.

## Month by month

| Month | Amazon Fresh estimated searches | Amazon Fresh Share of Search | Amazon Fresh rank | Instacart estimated searches | Instacart Share of Search | Instacart rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 8.4% | 3 | 2.2M | 18.9% | 2 |
| Nov 2025 | 1.2M | 8.9% | 3 | 2.2M | 16.3% | 2 |
| Dec 2025 | 1M | 6.4% | 4 | 2.2M | 14.3% | 2 |
| Jan 2026 | 1.5M | 11.7% | 3 | 2.7M | 21.3% | 2 |
| Feb 2026 | 1M | 9.1% | 3 | 2.7M | 25% | 2 |
| Mar 2026 | 673K | 5.8% | 4 | 2.2M | 19.4% | 2 |
| Apr 2026 | 368K | 3.3% | 4 | 2.2M | 19.9% | 2 |
| May 2026 | 301K | 2.7% | 4 | 2.2M | 20.1% | 2 |
| Jun 2026 | 301K | 3.1% | 4 | 2.2M | 22.9% | 2 |
| Jul 2026 | 301K | 2.7% | 4 | 2.2M | 20.1% | 2 |
| Aug 2026 | 301K | 2.7% | 4 | 2.2M | 20.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon Fresh’s and Instacart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon Fresh**: Measured on the search term “amazon fresh”.
- **Instacart**: Measured on the search term “instacart”.

- [Amazon Fresh profile](/demand/global-en/brands/amazon-fresh)
- [Instacart profile](/demand/global-en/brands/instacart)
- [All grocery delivery apps worldwide](/demand/global-en/categories/grocery-delivery-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon Fresh or Instacart?

In August 2026, Instacart had more branded searches than Amazon Fresh among grocery delivery apps worldwide. Instacart was estimated to have 2.2M branded searches compared to Amazon Fresh’s 301K, and held a 20.1% Share of Search versus Amazon Fresh’s 2.7%.

## Cite this page

Brandwave. "Amazon Fresh vs Instacart: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/grocery-delivery-apps/compare/amazon-fresh-vs-instacart

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/grocery-delivery-apps/compare/amazon-fresh-vs-instacart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.