--- title: "Grocery delivery apps: Which brands are most popular in search?" description: "Compare the apps people order groceries in. Share of Search among Tesco, Instacart, Ocado, Amazon Fresh and Walmart Grocery, the grocery delivery apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/grocery-delivery-apps" publisher: "Brandwave" --- # Grocery delivery apps: Which brands are most popular in search? Compare the apps people order groceries in. Share of Search among Tesco, Instacart, Ocado, Amazon Fresh and Walmart Grocery, the grocery delivery apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Grocery delivery apps - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Tesco, 67.2% ## Which brand is most popular in search among grocery delivery apps worldwide? - In August 2026, Tesco was the most searched among grocery delivery apps worldwide, with an estimated 7.5M branded searches and 67.2% estimated Share of Search within this set. - Instacart is in 2nd place, 47.1 percentage points behind at 20.1% Share of Search. - Across the 11 months ending August 2026, Tesco’s estimated Share of Search among grocery delivery apps worldwide increased from 63.1% to 67.2%. - Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery apps worldwide increased from 18.9% to 20.1%. - Across the 11 months ending August 2026, Ocado’s estimated Share of Search among grocery delivery apps worldwide increased from 8.4% to 9%. - Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery apps worldwide decreased from 8.4% to 2.7%. - Across the 11 months ending August 2026, Tesco’s estimated Share of Search among grocery delivery apps worldwide peaked at 70.7% in December 2025 and was lowest at 55.8% in February 2026. - Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery apps worldwide peaked at 25% in February 2026 and was lowest at 14.3% in December 2025. - Across the 11 months ending August 2026, Ocado’s estimated Share of Search among grocery delivery apps worldwide peaked at 10.2% in June 2026 and was lowest at 7.3% in November 2025. - Across the 11 months ending August 2026, Amazon Fresh’s estimated Share of Search among grocery delivery apps worldwide peaked at 11.7% in January 2026 and was lowest at 2.7% in May 2026. - Across the 11 months ending August 2026, Ocado rose from 4th to 3rd among grocery delivery apps worldwide. - Across the 11 months ending August 2026, Amazon Fresh fell from 3rd to 4th among grocery delivery apps worldwide. - Across the 11 months ending August 2026, Walmart Grocery held steady: its estimated Share of Search among grocery delivery apps worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Tesco vs Instacart: compare search popularity](/demand/global-en/compare/instacart-vs-tesco): 67.2% against 20.1% Share of Search. - [Tesco vs Ocado: compare search popularity](/demand/global-en/compare/ocado-vs-tesco): 67.2% against 9% Share of Search. - [Tesco vs Amazon Fresh: compare search popularity](/demand/global-en/compare/amazon-fresh-vs-tesco): 67.2% against 2.7% Share of Search. - [Instacart vs Ocado: compare search popularity](/demand/global-en/compare/instacart-vs-ocado): 20.1% against 9% Share of Search. - [Instacart vs Amazon Fresh: compare search popularity](/demand/global-en/compare/amazon-fresh-vs-instacart): 20.1% against 2.7% Share of Search. - [Ocado vs Amazon Fresh: compare search popularity](/demand/global-en/compare/amazon-fresh-vs-ocado): 9% against 2.7% Share of Search. ## How did search popularity change for grocery delivery apps worldwide in August 2026? - Estimated monthly branded searches for Amazon Fresh worldwide fell 69.9% over 11 measured months, from 1M to 301K in August 2026. - Estimated monthly branded searches for Walmart Grocery worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Tesco | 67.2% | 7.5M | 0.0% | Tesco | | 2 | Instacart | 20.1% | 2.2M | 0.0% | Instacart | | 3 | Ocado | 9% | 1M | 0.0% | Ocado | | 4 | Amazon Fresh | 2.7% | 301K | 0.0% | Amazon | | 5 | Walmart Grocery | 0.99% | 110K | 0.0% | Walmart Grocery | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tesco | 7.5M | 63.1% | 1 | | Oct 2025 | Instacart | 2.2M | 18.9% | 2 | | Oct 2025 | Amazon Fresh | 1M | 8.4% | 3 | | Oct 2025 | Ocado | 1M | 8.4% | 4 | | Oct 2025 | Walmart Grocery | 135K | 1.1% | 5 | | Nov 2025 | Tesco | 9.1M | 66.5% | 1 | | Nov 2025 | Instacart | 2.2M | 16.3% | 2 | | Nov 2025 | Amazon Fresh | 1.2M | 8.9% | 3 | | Nov 2025 | Ocado | 1M | 7.3% | 4 | | Nov 2025 | Walmart Grocery | 135K | 0.98% | 5 | | Dec 2025 | Tesco | 11.1M | 70.7% | 1 | | Dec 2025 | Instacart | 2.2M | 14.3% | 2 | | Dec 2025 | Ocado | 1.2M | 7.8% | 3 | | Dec 2025 | Amazon Fresh | 1M | 6.4% | 4 | | Dec 2025 | Walmart Grocery | 135K | 0.86% | 5 | | Jan 2026 | Tesco | 7.5M | 58.2% | 1 | | Jan 2026 | Instacart | 2.7M | 21.3% | 2 | | Jan 2026 | Amazon Fresh | 1.5M | 11.7% | 3 | | Jan 2026 | Ocado | 1M | 7.8% | 4 | | Jan 2026 | Walmart Grocery | 135K | 1.1% | 5 | | Feb 2026 | Tesco | 6.1M | 55.8% | 1 | | Feb 2026 | Instacart | 2.7M | 25% | 2 | | Feb 2026 | Amazon Fresh | 1M | 9.1% | 3 | | Feb 2026 | Ocado | 1M | 9.1% | 4 | | Feb 2026 | Walmart Grocery | 110K | 1% | 5 | | Mar 2026 | Tesco | 7.5M | 64.7% | 1 | | Mar 2026 | Instacart | 2.2M | 19.4% | 2 | | Mar 2026 | Ocado | 1M | 8.7% | 3 | | Mar 2026 | Amazon Fresh | 673K | 5.8% | 4 | | Mar 2026 | Walmart Grocery | 165K | 1.4% | 5 | | Apr 2026 | Tesco | 7.5M | 66.5% | 1 | | Apr 2026 | Instacart | 2.2M | 19.9% | 2 | | Apr 2026 | Ocado | 1M | 8.9% | 3 | | Apr 2026 | Amazon Fresh | 368K | 3.3% | 4 | | Apr 2026 | Walmart Grocery | 165K | 1.5% | 5 | | May 2026 | Tesco | 7.5M | 67.2% | 1 | | May 2026 | Instacart | 2.2M | 20.1% | 2 | | May 2026 | Ocado | 1M | 9% | 3 | | May 2026 | Amazon Fresh | 301K | 2.7% | 4 | | May 2026 | Walmart Grocery | 110K | 0.99% | 5 | | Jun 2026 | Tesco | 6.1M | 62.6% | 1 | | Jun 2026 | Instacart | 2.2M | 22.9% | 2 | | Jun 2026 | Ocado | 1M | 10.2% | 3 | | Jun 2026 | Amazon Fresh | 301K | 3.1% | 4 | | Jun 2026 | Walmart Grocery | 110K | 1.1% | 5 | | Jul 2026 | Tesco | 7.5M | 67.2% | 1 | | Jul 2026 | Instacart | 2.2M | 20.1% | 2 | | Jul 2026 | Ocado | 1M | 9% | 3 | | Jul 2026 | Amazon Fresh | 301K | 2.7% | 4 | | Jul 2026 | Walmart Grocery | 110K | 0.99% | 5 | | Aug 2026 | Tesco | 7.5M | 67.2% | 1 | | Aug 2026 | Instacart | 2.2M | 20.1% | 2 | | Aug 2026 | Ocado | 1M | 9% | 3 | | Aug 2026 | Amazon Fresh | 301K | 2.7% | 4 | | Aug 2026 | Walmart Grocery | 110K | 0.99% | 5 | | Sep 2026 | Amazon Fresh | — | — | — | | Sep 2026 | Instacart | — | — | — | | Sep 2026 | Ocado | — | — | — | | Sep 2026 | Tesco | — | — | — | | Sep 2026 | Walmart Grocery | — | — | — | ## What is being compared - **Amazon Fresh**: Measured on the search term “amazon fresh”. - **Instacart**: Measured on the search term “instacart”. - **Ocado**: Measured on the search term “ocado”. - **Tesco**: Measured on the search term “tesco”. - **Walmart Grocery**: Measured on the search term “walmart grocery”. - [Amazon Fresh](/demand/global-en/brands/amazon-fresh) - [Instacart](/demand/global-en/brands/instacart) - [Ocado](/demand/global-en/brands/ocado) - [Tesco](/demand/global-en/brands/tesco) - [Walmart Grocery](/demand/global-en/brands/walmart-grocery) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among grocery delivery apps worldwide? In August 2026, Tesco was the most searched among grocery delivery apps worldwide, with an estimated 7.5M branded searches and 67.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Grocery delivery apps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/grocery-delivery-apps This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/grocery-delivery-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.