--- title: "Le Creuset vs Staub: Which is searched more?" description: "Is Le Creuset or Staub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grill pan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/grill-pan-brands/compare/le-creuset-vs-staub" publisher: "Brandwave" --- # Le Creuset vs Staub: Which is searched more? Is Le Creuset or Staub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grill pan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Le Creuset and Staub - **Competitive set**: Grill pan brands - **Market**: Global - **Month measured**: Sep 2026 - **Le Creuset Share of Search**: 69.5% - **Staub Share of Search**: 6.3% ## Is Le Creuset or Staub more popular in search? - In September 2026, Le Creuset had more branded searches than Staub among grill pan brands worldwide. Le Creuset had about 1.5 million branded searches, while Staub had 135,000. Le Creuset made up 69.5% of all grill pan brand searches we track, and Staub accounted for 6.3%. - Le Creuset was ahead of Staub in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Le Creuset’s share of searches among grill pan brands worldwide moved from 67.1% to 69.5%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Staub’s share of searches among grill pan brands worldwide moved from 7.4% to 6.3%, and its estimated monthly branded searches moved from 165K to 135K. ## Top grill pan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Le Creuset appeared in all five answers. Staub was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Le Creuset was listed before Staub in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lodge | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Le Creuset | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Staub | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | All-Clad | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Made In | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ooni | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caraway | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scanpan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about grill pan brands - Asked ChatGPT "Which grill pan brand should I buy?": 1. Lodge, 2. Staub, 3. Le Creuset - Asked ChatGPT "What are the best grill pan brands?": 1. Lodge, 2. Le Creuset, 3. Staub, 4. All-Clad - Asked ChatGPT "What's the best grill pan brand for searing indoors?": 1. Lodge, 2. Le Creuset, 3. Staub - Searched Google, AI Overview "cast iron grill pan": 1. Lodge, 2. Le Creuset, 3. Staub - Searched Google, AI Overview "best grill pan": 1. Lodge, 2. Le Creuset Not named in any answer: Made In, Ooni, Caraway, Scanpan, Ninja and HexClad. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for grill pan brands worldwide in September 2026? - In September 2026, Le Creuset gained share of searches among grill pan brands worldwide, from 64.1% to 69.5%. - Staub’s share of searches among grill pan brands worldwide has gained ground for 3 months in a row, from 4.5% to 6.3% in September 2026. ## Month by month | Month | Le Creuset estimated searches | Le Creuset Share of Search | Le Creuset rank | Staub estimated searches | Staub Share of Search | Staub rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 67.1% | 1 | 165K | 7.4% | 2 | | Nov 2025 | 2.2M | 63.7% | 1 | 246K | 7% | 4 | | Dec 2025 | 2.2M | 65.3% | 1 | 246K | 7.2% | 3 | | Jan 2026 | 1.5M | 62.7% | 1 | 201K | 8.4% | 2 | | Feb 2026 | 1.2M | 64.2% | 1 | 135K | 7.1% | 4 | | Mar 2026 | 1.2M | 64.1% | 1 | 135K | 7.1% | 4 | | Apr 2026 | 1.2M | 65.6% | 1 | 110K | 5.9% | 5 | | May 2026 | 1.2M | 62.2% | 1 | 110K | 5.6% | 5 | | Jun 2026 | 1.2M | 60.1% | 1 | 90.5K | 4.5% | 6 | | Jul 2026 | 1.2M | 65.5% | 1 | 90.5K | 4.9% | 6 | | Aug 2026 | 1.2M | 64.1% | 1 | 110K | 5.8% | 5 | | Sep 2026 | 1.5M | 69.5% | 1 | 135K | 6.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Le Creuset’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Le Creuset**: Measured on the search term “le creuset”. - **Staub**: Measured on the search term “staub”. - [Le Creuset profile](/demand/global-en/brands/le-creuset) - [Staub profile](/demand/global-en/brands/staub) - [All grill pan brands worldwide](/demand/global-en/categories/grill-pan-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Le Creuset or Staub more popular in search? In September 2026, Le Creuset had more branded searches than Staub among grill pan brands worldwide. Le Creuset had about 1.5 million branded searches, while Staub had 135,000. Le Creuset made up 69.5% of all grill pan brand searches we track, and Staub accounted for 6.3%. ## Cite this page Brandwave. "Le Creuset vs Staub: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/grill-pan-brands/compare/le-creuset-vs-staub This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/grill-pan-brands/compare/le-creuset-vs-staub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.