---
title: "Napoleon vs Traeger: Which is searched more?"
description: "Which is more popular in search, Napoleon or Traeger? Compare estimated monthly branded-search demand and Share of Search inside the Grill mat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/grill-mat-brands/compare/napoleon-vs-traeger"
publisher: "Brandwave"
---

# Napoleon vs Traeger: Which is searched more?

Which is more popular in search, Napoleon or Traeger? Compare estimated monthly branded-search demand and Share of Search inside the Grill mat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Napoleon and Traeger
- **Competitive set**: Grill mat brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Napoleon Share of Search**: 9.6%
- **Traeger Share of Search**: 8%

## Which is more popular in search, Napoleon or Traeger?

- In September 2026, Napoleon had more branded searches than Traeger among grill mat brands worldwide. Napoleon was estimated to have 109K branded searches compared to Traeger’s 90.5K, and held a 9.6% Share of Search versus Traeger’s 8%.
- The lead changed hands once in the 12 months ending September 2026: Napoleon took it in February 2026.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among grill mat brands worldwide moved from 8% to 9.6%, and its estimated monthly branded searches moved from 86.2K to 109K.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among grill mat brands worldwide moved from 8.4% to 8%, and its estimated monthly branded searches held steady at 90.5K.

## How did search popularity change for grill mat brands worldwide in September 2026?

- In September 2026, Pit Boss overtook Traeger to rank 4th among grill mat brands worldwide, with 8.2% estimated Share of Search.
- In September 2026, Traeger gained estimated Share of Search among grill mat brands worldwide, from 7.4% to 8%.
- In September 2026, Napoleon lost estimated Share of Search among grill mat brands worldwide, from 12.1% to 9.6%.

## Month by month

| Month | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank | Traeger estimated searches | Traeger Share of Search | Traeger rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 86.2K | 8% | 4 | 90.5K | 8.4% | 3 |
| Nov 2025 | 97.2K | 6.7% | 5 | 165K | 11.3% | 3 |
| Dec 2025 | 79.4K | 5.8% | 5 | 165K | 12.1% | 3 |
| Jan 2026 | 79.9K | 7.1% | 4 | 110K | 9.7% | 3 |
| Feb 2026 | 100K | 9.4% | 3 | 90.5K | 8.5% | 4 |
| Mar 2026 | 233K | 14.2% | 2 | 110K | 6.7% | 5 |
| Apr 2026 | 367K | 16.9% | 2 | 135K | 6.2% | 5 |
| May 2026 | 400K | 16.1% | 2 | 165K | 6.7% | 4 |
| Jun 2026 | 309K | 16.2% | 2 | 165K | 8.7% | 4 |
| Jul 2026 | 258K | 15.1% | 2 | 110K | 6.5% | 5 |
| Aug 2026 | 179K | 12.1% | 3 | 110K | 7.4% | 4 |
| Sep 2026 | 109K | 9.6% | 3 | 90.5K | 8% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Napoleon’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Napoleon**: Measured on the search terms “napoleon barbecue”, “napoleon bbq”, “napoleon gas grill” and “napoleon grill”, summed into one figure.
- **Traeger**: Measured on the search term “traeger”.

- [Napoleon profile](/demand/global-en/brands/napoleon)
- [Traeger profile](/demand/global-en/brands/traeger)
- [All grill mat brands worldwide](/demand/global-en/categories/grill-mat-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Napoleon or Traeger?

In September 2026, Napoleon had more branded searches than Traeger among grill mat brands worldwide. Napoleon was estimated to have 109K branded searches compared to Traeger’s 90.5K, and held a 9.6% Share of Search versus Traeger’s 8%.

## Cite this page

Brandwave. "Napoleon vs Traeger: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/grill-mat-brands/compare/napoleon-vs-traeger

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/grill-mat-brands/compare/napoleon-vs-traeger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.