---
title: "Napoleon vs Oxo: Which is searched more?"
description: "Which is more popular in search, Napoleon or Oxo? Compare estimated monthly branded-search demand and Share of Search inside the Grill brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/grill-brush-brands/compare/napoleon-vs-oxo"
publisher: "Brandwave"
---

# Napoleon vs Oxo: Which is searched more?

Which is more popular in search, Napoleon or Oxo? Compare estimated monthly branded-search demand and Share of Search inside the Grill brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Napoleon and Oxo
- **Competitive set**: Grill brush brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Napoleon Share of Search**: 8.8%
- **Oxo Share of Search**: 8.9%

## Which is more popular in search, Napoleon or Oxo?

- In September 2026, Napoleon and Oxo were level on Share of Search among grill brush brands worldwide, with an estimated 109K versus 110K branded searches, at 8.8% and 8.9% estimated Share of Search.
- The lead changed hands 2 times in the 12 months ending September 2026: Napoleon took it in March 2026, Oxo took it in September 2026.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among grill brush brands worldwide moved from 7.1% to 8.8%, and its estimated monthly branded searches moved from 86.2K to 109K.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among grill brush brands worldwide moved from 11.2% to 8.9%, and its estimated monthly branded searches moved from 135K to 110K.

## How did search popularity change for grill brush brands worldwide in September 2026?

- In September 2026, Oxo overtook Napoleon to rank 3rd among grill brush brands worldwide, with 8.9% estimated Share of Search.
- In September 2026, Napoleon lost estimated Share of Search among grill brush brands worldwide, from 11.2% to 8.8%.

## Month by month

| Month | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank | Oxo estimated searches | Oxo Share of Search | Oxo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 86.2K | 7.1% | 5 | 135K | 11.2% | 3 |
| Nov 2025 | 97.2K | 6% | 6 | 165K | 10.2% | 3 |
| Dec 2025 | 79.4K | 5.3% | 6 | 135K | 9% | 4 |
| Jan 2026 | 79.9K | 6.3% | 5 | 136K | 10.7% | 3 |
| Feb 2026 | 100K | 8.6% | 4 | 110K | 9.4% | 3 |
| Mar 2026 | 233K | 13.3% | 2 | 110K | 6.3% | 5 |
| Apr 2026 | 367K | 16.1% | 2 | 110K | 4.8% | 6 |
| May 2026 | 400K | 15.4% | 2 | 110K | 4.3% | 6 |
| Jun 2026 | 309K | 15.3% | 2 | 110K | 5.5% | 6 |
| Jul 2026 | 258K | 14.2% | 2 | 110K | 6.1% | 5 |
| Aug 2026 | 179K | 11.2% | 3 | 110K | 6.9% | 4 |
| Sep 2026 | 109K | 8.8% | 4 | 110K | 8.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Napoleon’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Napoleon**: Measured on the search terms “napoleon barbecue”, “napoleon bbq”, “napoleon gas grill” and “napoleon grill”, summed into one figure.
- **Oxo**: Measured on the search terms “oxo” and “oxo soup”, summed into one figure.

- [Napoleon profile](/demand/global-en/brands/napoleon)
- [Oxo profile](/demand/global-en/brands/oxo)
- [All grill brush brands worldwide](/demand/global-en/categories/grill-brush-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Napoleon or Oxo?

In September 2026, Napoleon and Oxo were level on Share of Search among grill brush brands worldwide, with an estimated 109K versus 110K branded searches, at 8.8% and 8.9% estimated Share of Search.

## Cite this page

Brandwave. "Napoleon vs Oxo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/grill-brush-brands/compare/napoleon-vs-oxo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/grill-brush-brands/compare/napoleon-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.