---
title: "Greeting cards: Which are searched most?"
description: "Compare the greeting cards shoppers choose between. Share of Search among Card Factory, Funky Pigeon, American Greetings, Moonpig, Hallmark and Papyrus, the greeting cards Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/greeting-cards"
publisher: "Brandwave"
---

# Greeting cards: Which are searched most?

Compare the greeting cards shoppers choose between. Share of Search among Card Factory, Funky Pigeon, American Greetings, Moonpig, Hallmark and Papyrus, the greeting cards Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Greeting cards
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Card Factory, 61.5%

## Which brand is most popular in search among greeting cards worldwide?

- In August 2026, Card Factory was the most searched among greeting cards worldwide, with an estimated 550K branded searches and 61.5% estimated Share of Search within this set.
- Funky Pigeon is in 2nd place, 39 percentage points behind at 22.5% Share of Search.
- Across the 11 months ending August 2026, Card Factory’s estimated Share of Search among greeting cards worldwide increased from 56.8% to 61.5%.
- Across the 11 months ending August 2026, Funky Pigeon’s estimated Share of Search among greeting cards worldwide increased from 20.8% to 22.5%.
- Across the 11 months ending August 2026, American Greetings’ estimated Share of Search among greeting cards worldwide decreased from 7.6% to 6.8%.
- Across the 11 months ending August 2026, Moonpig’s estimated Share of Search among greeting cards worldwide decreased from 11.4% to 6.8%.
- Across the 11 months ending August 2026, Hallmark’s estimated Share of Search among greeting cards worldwide decreased from 2.8% to 2%.
- Across the 11 months ending August 2026, Card Factory’s estimated Share of Search among greeting cards worldwide peaked at 61.5% in July 2026 and was lowest at 53.4% in February 2026.
- Across the 11 months ending August 2026, Funky Pigeon’s estimated Share of Search among greeting cards worldwide peaked at 29.2% in February 2026 and was lowest at 20.8% in October 2025.
- Across the 11 months ending August 2026, American Greetings’ estimated Share of Search among greeting cards worldwide peaked at 8.9% in April 2026 and was lowest at 5.3% in March 2026.
- Across the 11 months ending August 2026, Moonpig’s estimated Share of Search among greeting cards worldwide peaked at 11.5% in November 2025 and was lowest at 6.4% in June 2026.
- Across the 11 months ending August 2026, Hallmark’s estimated Share of Search among greeting cards worldwide peaked at 3.3% in April 2026 and was lowest at 1.9% in March 2026.
- Across the 11 months ending August 2026, American Greetings rose from 4th to 3rd among greeting cards worldwide.
- Across the 11 months ending August 2026, Moonpig fell from 3rd to 4th among greeting cards worldwide.
- Across the 11 months ending August 2026, Papyrus held steady: its estimated Share of Search among greeting cards worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Card Factory vs Funky Pigeon: compare search popularity](/demand/global-en/compare/card-factory-vs-funky-pigeon): 61.5% against 22.5% Share of Search.
- [Card Factory vs American Greetings: compare search popularity](/demand/global-en/compare/american-greetings-vs-card-factory): 61.5% against 6.8% Share of Search.
- [Card Factory vs Moonpig: compare search popularity](/demand/global-en/compare/card-factory-vs-moonpig): 61.5% against 6.8% Share of Search.
- [Card Factory vs Hallmark: compare search popularity](/demand/global-en/compare/card-factory-vs-hallmark): 61.5% against 2% Share of Search.
- [Funky Pigeon vs American Greetings: compare search popularity](/demand/global-en/compare/american-greetings-vs-funky-pigeon): 22.5% against 6.8% Share of Search.
- [Funky Pigeon vs Moonpig: compare search popularity](/demand/global-en/compare/funky-pigeon-vs-moonpig): 22.5% against 6.8% Share of Search.
- [Funky Pigeon vs Hallmark: compare search popularity](/demand/global-en/compare/funky-pigeon-vs-hallmark): 22.5% against 2% Share of Search.
- [American Greetings vs Moonpig: compare search popularity](/demand/global-en/compare/american-greetings-vs-moonpig): 6.8% Share of Search each.
- [American Greetings vs Hallmark: compare search popularity](/demand/global-en/compare/american-greetings-vs-hallmark): 6.8% against 2% Share of Search.
- [Moonpig vs Hallmark: compare search popularity](/demand/global-en/compare/hallmark-vs-moonpig): 6.8% against 2% Share of Search.

## How did search popularity change for greeting cards worldwide in August 2026?

- Estimated monthly branded searches for Moonpig worldwide fell 45% over 11 measured months, from 110K to 60.5K in August 2026.
- Estimated monthly branded searches for Hallmark worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
- Estimated monthly branded searches for Papyrus worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
- Estimated monthly branded searches for American Greetings worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Card Factory | 61.5% | 550K | 0.0% | Card Factory |
| 2 | Funky Pigeon | 22.5% | 201K | 0.0% | Funky Pigeon |
| 3 | American Greetings | 6.8% | 60.5K | 0.0% | American Greetings |
| 4 | Moonpig | 6.8% | 60.5K | 0.0% | Moonpig |
| 5 | Hallmark | 2% | 18.1K | 0.0% | Hallmark |
| 6 | Papyrus | 0.49% | 4.4K | 0.0% | Papyrus |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Card Factory | 550K | 56.8% | 1 |
| Oct 2025 | Funky Pigeon | 201K | 20.8% | 2 |
| Oct 2025 | Moonpig | 110K | 11.4% | 3 |
| Oct 2025 | American Greetings | 74K | 7.6% | 4 |
| Oct 2025 | Hallmark | 27.1K | 2.8% | 5 |
| Oct 2025 | Papyrus | 5.4K | 0.56% | 6 |
| Nov 2025 | Card Factory | 673K | 57.1% | 1 |
| Nov 2025 | Funky Pigeon | 246K | 20.9% | 2 |
| Nov 2025 | Moonpig | 135K | 11.5% | 3 |
| Nov 2025 | American Greetings | 90.5K | 7.7% | 4 |
| Nov 2025 | Hallmark | 27.1K | 2.3% | 5 |
| Nov 2025 | Papyrus | 6.6K | 0.56% | 6 |
| Dec 2025 | Card Factory | 1M | 59.1% | 1 |
| Dec 2025 | Funky Pigeon | 368K | 21.8% | 2 |
| Dec 2025 | Moonpig | 165K | 9.8% | 3 |
| Dec 2025 | American Greetings | 110K | 6.5% | 4 |
| Dec 2025 | Hallmark | 40.5K | 2.4% | 5 |
| Dec 2025 | Papyrus | 8.1K | 0.48% | 6 |
| Jan 2026 | Card Factory | 550K | 60.8% | 1 |
| Jan 2026 | Funky Pigeon | 201K | 22.2% | 2 |
| Jan 2026 | American Greetings | 60.5K | 6.7% | 3 |
| Jan 2026 | Moonpig | 60.5K | 6.7% | 4 |
| Jan 2026 | Hallmark | 27.1K | 3% | 5 |
| Jan 2026 | Papyrus | 5.4K | 0.6% | 6 |
| Feb 2026 | Card Factory | 550K | 53.4% | 1 |
| Feb 2026 | Funky Pigeon | 301K | 29.2% | 2 |
| Feb 2026 | American Greetings | 74K | 7.2% | 3 |
| Feb 2026 | Moonpig | 74K | 7.2% | 4 |
| Feb 2026 | Hallmark | 27.1K | 2.6% | 5 |
| Feb 2026 | Papyrus | 4.4K | 0.43% | 6 |
| Mar 2026 | Card Factory | 673K | 58.4% | 1 |
| Mar 2026 | Funky Pigeon | 301K | 26.1% | 2 |
| Mar 2026 | Moonpig | 90.5K | 7.9% | 3 |
| Mar 2026 | American Greetings | 60.5K | 5.3% | 4 |
| Mar 2026 | Hallmark | 22.2K | 1.9% | 5 |
| Mar 2026 | Papyrus | 4.4K | 0.38% | 6 |
| Apr 2026 | Card Factory | 450K | 54.2% | 1 |
| Apr 2026 | Funky Pigeon | 201K | 24.2% | 2 |
| Apr 2026 | American Greetings | 74K | 8.9% | 3 |
| Apr 2026 | Moonpig | 74K | 8.9% | 4 |
| Apr 2026 | Hallmark | 27.1K | 3.3% | 5 |
| Apr 2026 | Papyrus | 4.4K | 0.53% | 6 |
| May 2026 | Card Factory | 550K | 60.2% | 1 |
| May 2026 | Funky Pigeon | 201K | 22% | 2 |
| May 2026 | American Greetings | 74K | 8.1% | 3 |
| May 2026 | Moonpig | 60.5K | 6.6% | 4 |
| May 2026 | Hallmark | 22.2K | 2.4% | 5 |
| May 2026 | Papyrus | 5.4K | 0.59% | 6 |
| Jun 2026 | Card Factory | 673K | 58.6% | 1 |
| Jun 2026 | Funky Pigeon | 301K | 26.2% | 2 |
| Jun 2026 | American Greetings | 74K | 6.4% | 3 |
| Jun 2026 | Moonpig | 74K | 6.4% | 4 |
| Jun 2026 | Hallmark | 22.2K | 1.9% | 5 |
| Jun 2026 | Papyrus | 4.4K | 0.38% | 6 |
| Jul 2026 | Card Factory | 550K | 61.5% | 1 |
| Jul 2026 | Funky Pigeon | 201K | 22.5% | 2 |
| Jul 2026 | American Greetings | 60.5K | 6.8% | 3 |
| Jul 2026 | Moonpig | 60.5K | 6.8% | 4 |
| Jul 2026 | Hallmark | 18.1K | 2% | 5 |
| Jul 2026 | Papyrus | 4.4K | 0.49% | 6 |
| Aug 2026 | Card Factory | 550K | 61.5% | 1 |
| Aug 2026 | Funky Pigeon | 201K | 22.5% | 2 |
| Aug 2026 | American Greetings | 60.5K | 6.8% | 3 |
| Aug 2026 | Moonpig | 60.5K | 6.8% | 4 |
| Aug 2026 | Hallmark | 18.1K | 2% | 5 |
| Aug 2026 | Papyrus | 4.4K | 0.49% | 6 |
| Sep 2026 | American Greetings | — | — | — |
| Sep 2026 | Card Factory | — | — | — |
| Sep 2026 | Funky Pigeon | — | — | — |
| Sep 2026 | Hallmark | — | — | — |
| Sep 2026 | Moonpig | — | — | — |
| Sep 2026 | Papyrus | — | — | — |

## What is being compared

- **American Greetings**: Measured on the search term “american greetings”.
- **Card Factory**: Measured on the search term “card factory”.
- **Funky Pigeon**: Measured on the search term “funky pigeon”.
- **Hallmark**: Measured on the search term “hallmark cards”.
- **Moonpig**: Measured on the search term “moonpig cards”.
- **Papyrus**: Measured on the search term “papyrus cards”.

- [American Greetings](/demand/global-en/brands/american-greetings)
- [Card Factory](/demand/global-en/brands/card-factory)
- [Funky Pigeon](/demand/global-en/brands/funky-pigeon)
- [Hallmark](/demand/global-en/brands/hallmark)
- [Moonpig](/demand/global-en/brands/moonpig)
- [Papyrus](/demand/global-en/brands/papyrus)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among greeting cards worldwide?

In August 2026, Card Factory was the most searched among greeting cards worldwide, with an estimated 550K branded searches and 61.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Greeting cards: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/greeting-cards

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/greeting-cards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.