---
title: "Gravel bike brands: Which are searched most?"
description: "Compare the gravel bike brands people buy. Share of Search among Specialized, Cannondale, Cube, Giant, Santa Cruz Bicycles and Scott, the gravel bike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/gravel-bike-brands"
publisher: "Brandwave"
---

# Gravel bike brands: Which are searched most?

Compare the gravel bike brands people buy. Share of Search among Specialized, Cannondale, Cube, Giant, Santa Cruz Bicycles and Scott, the gravel bike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gravel bike brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Specialized, 30%

## Which brand is most popular in search among gravel bike brands worldwide?

- In September 2026, Specialized was the most searched among gravel bike brands worldwide, with an estimated 311K branded searches and 30% estimated Share of Search within this set.
- Cannondale is in 2nd place, 6.3 percentage points behind at 23.8% Share of Search.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among gravel bike brands worldwide increased from 28% to 30%.
- Across the 12 months ending September 2026, Cannondale’s estimated Share of Search among gravel bike brands worldwide decreased from 26.1% to 23.8%.
- Across the 12 months ending September 2026, Cube’s estimated Share of Search among gravel bike brands worldwide increased from 14.3% to 19.4%.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among gravel bike brands worldwide decreased from 17.5% to 13%.
- Across the 12 months ending September 2026, Santa Cruz Bicycles’ estimated Share of Search among gravel bike brands worldwide decreased from 12.4% to 11.1%.
- Across the 12 months ending September 2026, Scott’s estimated Share of Search among gravel bike brands worldwide increased from 1.6% to 2.6%.
- Across the 12 months ending September 2026, Specialized’s estimated Share of Search among gravel bike brands worldwide peaked at 30.9% in November 2025 and was lowest at 25.8% in February 2026.
- Across the 12 months ending September 2026, Cannondale’s estimated Share of Search among gravel bike brands worldwide peaked at 32.3% in March 2026 and was lowest at 23.8% in September 2026.
- Across the 12 months ending September 2026, Cube’s estimated Share of Search among gravel bike brands worldwide peaked at 20.9% in August 2026 and was lowest at 13.3% in December 2025.
- Across the 12 months ending September 2026, Giant’s estimated Share of Search among gravel bike brands worldwide peaked at 19.8% in December 2025 and was lowest at 13% in September 2026.
- Across the 12 months ending September 2026, Santa Cruz Bicycles’ estimated Share of Search among gravel bike brands worldwide peaked at 12.4% in October 2025 and was lowest at 8.4% in March 2026.
- Across the 12 months ending September 2026, Scott’s estimated Share of Search among gravel bike brands worldwide peaked at 2.6% in September 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, Cube rose from 4th to 3rd among gravel bike brands worldwide.
- Across the 12 months ending September 2026, Giant fell from 3rd to 4th among gravel bike brands worldwide.

## Compare search popularity between leading brands

- [Specialized vs Cannondale: compare search popularity](/demand/global-en/compare/cannondale-vs-specialized): 30% against 23.8% Share of Search.
- [Specialized vs Cube: compare search popularity](/demand/global-en/compare/cube-vs-specialized): 30% against 19.4% Share of Search.
- [Specialized vs Giant: compare search popularity](/demand/global-en/compare/giant-vs-specialized): 30% against 13% Share of Search.
- [Specialized vs Santa Cruz Bicycles: compare search popularity](/demand/global-en/compare/santa-cruz-bicycles-vs-specialized): 30% against 11.1% Share of Search.
- [Cannondale vs Cube: compare search popularity](/demand/global-en/compare/cannondale-vs-cube): 23.8% against 19.4% Share of Search.
- [Cannondale vs Giant: compare search popularity](/demand/global-en/compare/cannondale-vs-giant): 23.8% against 13% Share of Search.
- [Cannondale vs Santa Cruz Bicycles: compare search popularity](/demand/global-en/compare/cannondale-vs-santa-cruz-bicycles): 23.8% against 11.1% Share of Search.
- [Cube vs Giant: compare search popularity](/demand/global-en/compare/cube-vs-giant): 19.4% against 13% Share of Search.
- [Cube vs Santa Cruz Bicycles: compare search popularity](/demand/global-en/compare/cube-vs-santa-cruz-bicycles): 19.4% against 11.1% Share of Search.
- [Giant vs Santa Cruz Bicycles: compare search popularity](/demand/global-en/compare/giant-vs-santa-cruz-bicycles): 13% against 11.1% Share of Search.

## How did search popularity change for gravel bike brands worldwide in September 2026?

- In September 2026, Specialized gained estimated Share of Search among gravel bike brands worldwide, from 27.6% to 30%.
- In September 2026, Santa Cruz Bicycles gained estimated Share of Search among gravel bike brands worldwide, from 9.9% to 11.1%.
- In September 2026, Scott gained estimated Share of Search among gravel bike brands worldwide, from 1.9% to 2.6%.
- In September 2026, Cannondale lost estimated Share of Search among gravel bike brands worldwide, from 25.6% to 23.8%.
- In September 2026, Cube lost estimated Share of Search among gravel bike brands worldwide, from 20.9% to 19.4%.
- In September 2026, Giant lost estimated Share of Search among gravel bike brands worldwide, from 14% to 13%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Specialized | 30% | 311K | -4.2% | Specialized |
| 2 | Cannondale | 23.8% | 246K | -18.3% | Cannondale |
| 3 | Cube | 19.4% | 201K | -18.3% | Cube |
| 4 | Giant | 13% | 135K | -18.2% | Giant |
| 5 | Santa Cruz Bicycles | 11.1% | 115K | -1.0% | Santa Cruz Bicycles |
| 6 | Scott | 2.6% | 27.1K | +22.1% | Scott |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Specialized | 264K | 28% | 1 |
| Oct 2025 | Cannondale | 246K | 26.1% | 2 |
| Oct 2025 | Giant | 165K | 17.5% | 3 |
| Oct 2025 | Cube | 135K | 14.3% | 4 |
| Oct 2025 | Santa Cruz Bicycles | 117K | 12.4% | 5 |
| Oct 2025 | Scott | 14.8K | 1.6% | 6 |
| Nov 2025 | Specialized | 248K | 30.9% | 1 |
| Nov 2025 | Cannondale | 201K | 25.1% | 2 |
| Nov 2025 | Giant | 135K | 16.8% | 3 |
| Nov 2025 | Cube | 110K | 13.7% | 4 |
| Nov 2025 | Santa Cruz Bicycles | 95.9K | 12% | 5 |
| Nov 2025 | Scott | 12.1K | 1.5% | 6 |
| Dec 2025 | Specialized | 203K | 29.7% | 1 |
| Dec 2025 | Cannondale | 165K | 24.2% | 2 |
| Dec 2025 | Giant | 135K | 19.8% | 3 |
| Dec 2025 | Cube | 90.5K | 13.3% | 4 |
| Dec 2025 | Santa Cruz Bicycles | 78.4K | 11.5% | 5 |
| Dec 2025 | Scott | 9.9K | 1.5% | 6 |
| Jan 2026 | Specialized | 212K | 28.3% | 1 |
| Jan 2026 | Cannondale | 201K | 26.9% | 2 |
| Jan 2026 | Giant | 135K | 18% | 3 |
| Jan 2026 | Cube | 110K | 14.7% | 4 |
| Jan 2026 | Santa Cruz Bicycles | 78.4K | 10.5% | 5 |
| Jan 2026 | Scott | 12.1K | 1.6% | 6 |
| Feb 2026 | Cannondale | 246K | 31.3% | 1 |
| Feb 2026 | Specialized | 203K | 25.8% | 2 |
| Feb 2026 | Giant | 135K | 17.2% | 3 |
| Feb 2026 | Cube | 110K | 14% | 4 |
| Feb 2026 | Santa Cruz Bicycles | 79.4K | 10.1% | 5 |
| Feb 2026 | Scott | 12.1K | 1.5% | 6 |
| Mar 2026 | Cannondale | 368K | 32.3% | 1 |
| Mar 2026 | Specialized | 325K | 28.4% | 2 |
| Mar 2026 | Cube | 165K | 14.5% | 3 |
| Mar 2026 | Giant | 165K | 14.5% | 4 |
| Mar 2026 | Santa Cruz Bicycles | 95.9K | 8.4% | 5 |
| Mar 2026 | Scott | 22.2K | 1.9% | 6 |
| Apr 2026 | Specialized | 381K | 29.5% | 1 |
| Apr 2026 | Cannondale | 368K | 28.5% | 2 |
| Apr 2026 | Cube | 201K | 15.6% | 3 |
| Apr 2026 | Giant | 201K | 15.6% | 4 |
| Apr 2026 | Santa Cruz Bicycles | 117K | 9% | 5 |
| Apr 2026 | Scott | 22.2K | 1.7% | 6 |
| May 2026 | Specialized | 397K | 29.9% | 1 |
| May 2026 | Cannondale | 368K | 27.7% | 2 |
| May 2026 | Cube | 201K | 15.1% | 3 |
| May 2026 | Giant | 201K | 15.1% | 4 |
| May 2026 | Santa Cruz Bicycles | 140K | 10.6% | 5 |
| May 2026 | Scott | 22.2K | 1.7% | 6 |
| Jun 2026 | Specialized | 325K | 29.8% | 1 |
| Jun 2026 | Cannondale | 301K | 27.6% | 2 |
| Jun 2026 | Cube | 165K | 15.2% | 3 |
| Jun 2026 | Giant | 165K | 15.2% | 4 |
| Jun 2026 | Santa Cruz Bicycles | 115K | 10.6% | 5 |
| Jun 2026 | Scott | 18.1K | 1.7% | 6 |
| Jul 2026 | Specialized | 325K | 29.7% | 1 |
| Jul 2026 | Cannondale | 301K | 27.5% | 2 |
| Jul 2026 | Cube | 165K | 15.1% | 3 |
| Jul 2026 | Giant | 165K | 15.1% | 4 |
| Jul 2026 | Santa Cruz Bicycles | 117K | 10.7% | 5 |
| Jul 2026 | Scott | 22.2K | 2% | 6 |
| Aug 2026 | Specialized | 325K | 27.6% | 1 |
| Aug 2026 | Cannondale | 301K | 25.6% | 2 |
| Aug 2026 | Cube | 246K | 20.9% | 3 |
| Aug 2026 | Giant | 165K | 14% | 4 |
| Aug 2026 | Santa Cruz Bicycles | 117K | 9.9% | 5 |
| Aug 2026 | Scott | 22.2K | 1.9% | 6 |
| Sep 2026 | Specialized | 311K | 30% | 1 |
| Sep 2026 | Cannondale | 246K | 23.8% | 2 |
| Sep 2026 | Cube | 201K | 19.4% | 3 |
| Sep 2026 | Giant | 135K | 13% | 4 |
| Sep 2026 | Santa Cruz Bicycles | 115K | 11.1% | 5 |
| Sep 2026 | Scott | 27.1K | 2.6% | 6 |

## What is being compared

- **Cannondale**: Measured on the search term “cannondale”.
- **Cube**: Measured on the search term “cube bike”.
- **Giant**: Measured on the search term “giant bike”.
- **Santa Cruz Bicycles**: Measured on the search terms “santa cruz bicycles” and “santa cruz bikes”, summed into one figure.
- **Scott**: Measured on the search term “scott gravel bike”.
- **Specialized**: Measured on the search terms “specialized bicycle”, “specialized bike”, “specialized bikes rockhopper” and “specialized ebike”, summed into one figure.

- [Cannondale](/demand/global-en/brands/cannondale)
- [Cube](/demand/global-en/brands/cube)
- [Giant](/demand/global-en/brands/giant)
- [Santa Cruz Bicycles](/demand/global-en/brands/santa-cruz-bicycles)
- [Scott](/demand/global-en/brands/scott)
- [Specialized](/demand/global-en/brands/specialized)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gravel bike brands worldwide?

In September 2026, Specialized was the most searched among gravel bike brands worldwide, with an estimated 311K branded searches and 30% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Gravel bike brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/gravel-bike-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gravel-bike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.