--- title: "Makita vs Stihl: Which is searched more?" description: "Is Makita or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grass trimmer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/grass-trimmer-brands/compare/makita-vs-stihl" publisher: "Brandwave" --- # Makita vs Stihl: Which is searched more? Is Makita or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grass trimmer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makita and Stihl - **Competitive set**: Grass trimmer brands - **Market**: Global - **Month measured**: Sep 2026 - **Makita Share of Search**: 15.4% - **Stihl Share of Search**: 18.6% ## Is Makita or Stihl more popular in search? - In September 2026, Stihl had more branded searches than Makita among grass trimmer brands worldwide. Stihl had about 1.1 million branded searches, while Makita had 884,000. Stihl made up 18.6% of all grass trimmer brand searches we track, and Makita accounted for 15.4%. - The lead changed hands once in the 12 months ending September 2026: Stihl took it in December 2025. - Across the 12 months ending September 2026, Makita’s share of searches among grass trimmer brands worldwide moved from 19.1% to 15.4%, and its estimated monthly branded searches moved from 1.3M to 884K. - Across the 12 months ending September 2026, Stihl’s share of searches among grass trimmer brands worldwide moved from 16.3% to 18.6%, and its estimated monthly branded searches held steady at 1.1M. ## Top grass trimmer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stihl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita and Stihl were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EGO Power+ | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Stihl | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Milwaukee | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Makita | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Husqvarna | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Black+Decker | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about grass trimmer brands - Asked ChatGPT "Which grass trimmer brand should I buy?": 1. EGO Power+, 2. Stihl, 3. Ryobi, 4. Makita, 5. Milwaukee - Asked ChatGPT "What are the best grass trimmer brands?": 1. EGO Power+, 2. Stihl, 3. Milwaukee, 4. Husqvarna, 5. Ryobi, 6. Makita - Asked ChatGPT "What's the best grass trimmer brand for garden edging?": 1. EGO Power+, 2. Ryobi, 3. Makita - Searched Google, AI Overview "best grass trimmer": 1. EGO Power+, 2. Husqvarna, 3. Black+Decker - Searched Google, AI Overview "battery grass trimmer": 1. Ryobi, 2. Milwaukee, 3. Makita, 4. Black+Decker Not named in any answer: Greenworks, ECHO and Bosch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for grass trimmer brands worldwide in September 2026? - In September 2026, Makita rose from 5th to 4th among grass trimmer brands worldwide. ## Month by month | Month | Makita estimated searches | Makita Share of Search | Makita rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3M | 19.1% | 2 | 1.1M | 16.3% | 4 | | Nov 2025 | 1.3M | 18.8% | 2 | 1.1M | 16.7% | 3 | | Dec 2025 | 1.1M | 17.3% | 3 | 1.1M | 17.5% | 2 | | Jan 2026 | 873K | 15.5% | 4 | 1.1M | 18.8% | 2 | | Feb 2026 | 873K | 16% | 4 | 1M | 18.7% | 2 | | Mar 2026 | 1M | 16.3% | 4 | 1.3M | 19.4% | 2 | | Apr 2026 | 873K | 13% | 5 | 1.3M | 19.3% | 3 | | May 2026 | 884K | 13.1% | 5 | 1.2M | 18.4% | 3 | | Jun 2026 | 884K | 13.7% | 5 | 1.2M | 19.2% | 2 | | Jul 2026 | 723K | 12.8% | 5 | 1M | 18.1% | 2 | | Aug 2026 | 884K | 15.2% | 5 | 1.1M | 18.2% | 2 | | Sep 2026 | 884K | 15.4% | 4 | 1.1M | 18.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Makita’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makita**: Measured on the search terms “makita” and “makita battery”, summed into one figure. - **Stihl**: Measured on the search terms “stihl”, “stihl chainsaw” and “stihl leaf blowers”, summed into one figure. - [Makita profile](/demand/global-en/brands/makita) - [Stihl profile](/demand/global-en/brands/stihl) - [All grass trimmer brands worldwide](/demand/global-en/categories/grass-trimmer-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makita or Stihl more popular in search? In September 2026, Stihl had more branded searches than Makita among grass trimmer brands worldwide. Stihl had about 1.1 million branded searches, while Makita had 884,000. Stihl made up 18.6% of all grass trimmer brand searches we track, and Makita accounted for 15.4%. ## Cite this page Brandwave. "Makita vs Stihl: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/grass-trimmer-brands/compare/makita-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/grass-trimmer-brands/compare/makita-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.