--- title: "Grass seed brands: Which are searched most?" description: "Compare the grass seed brands brands people buy. Share of Search among Barenbrug, Jonathan Green and Pennington, the grass seed brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/grass-seed-brands" publisher: "Brandwave" --- # Grass seed brands: Which are searched most? Compare the grass seed brands brands people buy. Share of Search among Barenbrug, Jonathan Green and Pennington, the grass seed brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Grass seed brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Barenbrug, 46.9% ## Which brand is most popular in search among grass seed brands worldwide? - In September 2026, Barenbrug was the most searched among grass seed brands worldwide, with an estimated 14.8K branded searches and 46.9% estimated Share of Search within this set. - Jonathan Green is in 2nd place, 14.7 percentage points behind at 32.2% Share of Search. - Across the 12 months ending September 2026, Barenbrug’s estimated Share of Search among grass seed brands worldwide increased from 42% to 46.9%. - Across the 12 months ending September 2026, Jonathan Green’s estimated Share of Search among grass seed brands worldwide decreased from 35.1% to 32.2%. - Across the 12 months ending September 2026, Pennington’s estimated Share of Search among grass seed brands worldwide decreased from 22.9% to 20.9%. - Across the 12 months ending September 2026, Barenbrug’s estimated Share of Search among grass seed brands worldwide peaked at 53.3% in February 2026 and was lowest at 42% in October 2025. - Across the 12 months ending September 2026, Jonathan Green’s estimated Share of Search among grass seed brands worldwide peaked at 46.5% in January 2026 and was lowest at 25.3% in May 2026. - Across the 12 months ending September 2026, Pennington’s estimated Share of Search among grass seed brands worldwide peaked at 29.9% in May 2026 and was lowest at 7.5% in January 2026. ## Compare search popularity between leading brands - [Barenbrug vs Jonathan Green: compare search popularity](/demand/global-en/compare/barenbrug-vs-jonathan-green): 46.9% against 32.2% Share of Search. - [Barenbrug vs Pennington: compare search popularity](/demand/global-en/compare/barenbrug-vs-pennington): 46.9% against 20.9% Share of Search. - [Jonathan Green vs Pennington: compare search popularity](/demand/global-en/compare/jonathan-green-vs-pennington): 32.2% against 20.9% Share of Search. ## How did search popularity change for grass seed brands worldwide in September 2026? - In September 2026, Pennington gained estimated Share of Search among grass seed brands worldwide, from 17.7% to 20.9%. - In September 2026, Barenbrug lost estimated Share of Search among grass seed brands worldwide, from 48.7% to 46.9%. - In September 2026, Jonathan Green lost estimated Share of Search among grass seed brands worldwide, from 33.6% to 32.2%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Barenbrug | 46.9% | 14.8K | +22.3% | Barenbrug | | 2 | Jonathan Green | 32.2% | 10.2K | +21.5% | Jonathan Green | | 3 | Pennington | 20.9% | 6.6K | +50.0% | Pennington | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Barenbrug | 9.9K | 42% | 1 | | Oct 2025 | Jonathan Green | 8.3K | 35.1% | 2 | | Oct 2025 | Pennington | 5.4K | 22.9% | 3 | | Nov 2025 | Barenbrug | 6.6K | 48.2% | 1 | | Nov 2025 | Jonathan Green | 5.5K | 40.1% | 2 | | Nov 2025 | Pennington | 1.6K | 11.7% | 3 | | Dec 2025 | Jonathan Green | 4.4K | 45.6% | 1 | | Dec 2025 | Barenbrug | 4.4K | 45.3% | 2 | | Dec 2025 | Pennington | 880 | 9.1% | 3 | | Jan 2026 | Jonathan Green | 5.5K | 46.5% | 1 | | Jan 2026 | Barenbrug | 5.4K | 46% | 2 | | Jan 2026 | Pennington | 880 | 7.5% | 3 | | Feb 2026 | Barenbrug | 8.1K | 53.3% | 1 | | Feb 2026 | Jonathan Green | 5.5K | 36.1% | 2 | | Feb 2026 | Pennington | 1.6K | 10.5% | 3 | | Mar 2026 | Barenbrug | 18.1K | 48.7% | 1 | | Mar 2026 | Jonathan Green | 12.5K | 33.6% | 2 | | Mar 2026 | Pennington | 6.6K | 17.7% | 3 | | Apr 2026 | Barenbrug | 18.1K | 42.3% | 1 | | Apr 2026 | Jonathan Green | 12.6K | 29.4% | 2 | | Apr 2026 | Pennington | 12.1K | 28.3% | 3 | | May 2026 | Barenbrug | 14.8K | 44.8% | 1 | | May 2026 | Pennington | 9.9K | 29.9% | 2 | | May 2026 | Jonathan Green | 8.4K | 25.3% | 3 | | Jun 2026 | Barenbrug | 9.9K | 44.8% | 1 | | Jun 2026 | Jonathan Green | 6.8K | 30.8% | 2 | | Jun 2026 | Pennington | 5.4K | 24.4% | 3 | | Jul 2026 | Barenbrug | 9.9K | 48.9% | 1 | | Jul 2026 | Jonathan Green | 6.7K | 33.3% | 2 | | Jul 2026 | Pennington | 3.6K | 17.8% | 3 | | Aug 2026 | Barenbrug | 12.1K | 48.7% | 1 | | Aug 2026 | Jonathan Green | 8.4K | 33.6% | 2 | | Aug 2026 | Pennington | 4.4K | 17.7% | 3 | | Sep 2026 | Barenbrug | 14.8K | 46.9% | 1 | | Sep 2026 | Jonathan Green | 10.2K | 32.2% | 2 | | Sep 2026 | Pennington | 6.6K | 20.9% | 3 | ## What is being compared - **Barenbrug**: Measured on the search term “barenbrug”. - **Jonathan Green**: Measured on the search terms “jonathan green” and “jonathan green lawn”, summed into one figure. - **Pennington**: Measured on the search term “pennington grass seed”. - [Barenbrug](/demand/global-en/brands/barenbrug) - [Jonathan Green](/demand/global-en/brands/jonathan-green) - [Pennington](/demand/global-en/brands/pennington) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among grass seed brands worldwide? In September 2026, Barenbrug was the most searched among grass seed brands worldwide, with an estimated 14.8K branded searches and 46.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Grass seed brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/grass-seed-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/grass-seed-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.