--- title: "Adobe Illustrator vs Canva: Which is searched more?" description: "Which is more popular in search, Adobe Illustrator or Canva? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/graphic-design-tools/compare/adobe-illustrator-vs-canva" publisher: "Brandwave" --- # Adobe Illustrator vs Canva: Which is searched more? Which is more popular in search, Adobe Illustrator or Canva? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Illustrator and Canva - **Competitive set**: Graphic design tools - **Market**: Global - **Month measured**: Sep 2026 - **Adobe Illustrator Share of Search**: <0.01% - **Canva Share of Search**: 96.1% ## Which is more popular in search, Adobe Illustrator or Canva? - In September 2026, Canva had more branded searches than Adobe Illustrator among graphic design tools worldwide. Canva was estimated to have 187M branded searches compared to Adobe Illustrator’s 9.9K, and held a 96.1% Share of Search versus Adobe Illustrator’s <0.01%. - Canva was ahead of Adobe Illustrator in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adobe Illustrator’s estimated Share of Search among graphic design tools worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, Canva’s estimated Share of Search among graphic design tools worldwide moved from 96.2% to 96.1%, and its estimated monthly branded searches moved from 229M to 187M. ## How did search popularity change for graphic design tools worldwide in September 2026? - Estimated monthly branded searches for Canva worldwide fell 18.3% over 12 measured months, from 229M to 187M in September 2026. - Estimated monthly branded searches for Adobe Illustrator worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Month by month | Month | Adobe Illustrator estimated searches | Adobe Illustrator Share of Search | Adobe Illustrator rank | Canva estimated searches | Canva Share of Search | Canva rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | <0.01% | 5 | 229M | 96.2% | 1 | | Nov 2025 | 9.9K | <0.01% | 6 | 188M | 95.5% | 1 | | Dec 2025 | 9.9K | <0.01% | 5 | 154M | 95.4% | 1 | | Jan 2026 | 9.9K | <0.01% | 5 | 188M | 96.1% | 1 | | Feb 2026 | 9.9K | <0.01% | 5 | 189M | 96.1% | 1 | | Mar 2026 | 9.9K | <0.01% | 5 | 188M | 95.6% | 1 | | Apr 2026 | 9.9K | <0.01% | 5 | 189M | 95.5% | 1 | | May 2026 | 8.1K | <0.01% | 5 | 189M | 95.6% | 1 | | Jun 2026 | 8.1K | <0.01% | 5 | 155M | 95.6% | 1 | | Jul 2026 | 8.1K | <0.01% | 5 | 128M | 94.9% | 1 | | Aug 2026 | 8.1K | <0.01% | 5 | 154M | 96.1% | 1 | | Sep 2026 | 9.9K | <0.01% | 5 | 187M | 96.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Illustrator’s and Canva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Illustrator**: Measured on the search term “adobeillustrator”. - **Canva**: Measured on the search terms “business card canva”, “business card on canva”, “business cards canva”, “business cards on canva”, “canva”, “canva app”, “canva application”, “canva apps”, “canva artificial intelligence”, “canva background remover”, “canva barcode generator”, “canva bg remover”, “canva business card”, “canva business cards”, “canva collage maker”, “canva collage photo”, “canva color wheel”, “canva colors wheel”, “canva cv maker”, “canva cv template”, “canva design”, “canva face swap”, “canva faceswap”, “canva for education”, “canva for educators”, “canva logos”, “canva pdf edit”, “canva pdf editable”, “canva pdf editor”, “canva photo collage”, “canva photo collages”, “canva photo editor”, “canva pic collage”, “canva print”, “canva printable”, “canva printers”, “canva printing”, “canva prints”, “canva pro”, “canva resume”, “canva resume builder”, “canva resume maker”, “canva resume template”, “canva resume templates”, “canva resumes”, “canva template”, “canva templates”, “canva video edit”, “canva video editor”, “collage photo canva”, “collage photos canva”, “design of canva”, “edit photo canva”, “edit photos canva”, “logos on canva”, “photo collage canva”, “photo collage on canva”, “photo editing canva”, “print in canva”, “resume in canva”, “resume maker canva”, “resume template canva”, “resume templates canva” and “templates by canva”, summed into one figure. - [Adobe Illustrator profile](/demand/global-en/brands/adobe-illustrator) - [Canva profile](/demand/global-en/brands/canva) - [All graphic design tools worldwide](/demand/global-en/categories/graphic-design-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adobe Illustrator or Canva? In September 2026, Canva had more branded searches than Adobe Illustrator among graphic design tools worldwide. Canva was estimated to have 187M branded searches compared to Adobe Illustrator’s 9.9K, and held a 96.1% Share of Search versus Adobe Illustrator’s <0.01%. ## Cite this page Brandwave. "Adobe Illustrator vs Canva: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/graphic-design-tools/compare/adobe-illustrator-vs-canva This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/graphic-design-tools/compare/adobe-illustrator-vs-canva. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.