---
title: "Graphic design tools: Which are searched most?"
description: "Compare the graphic design tools teams use. Share of Search among Canva, Figma, Adobe Express, Adobe Photoshop, Adobe Illustrator and Affinity, the graphic design tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/graphic-design-tools"
publisher: "Brandwave"
---

# Graphic design tools: Which are searched most?

Compare the graphic design tools teams use. Share of Search among Canva, Figma, Adobe Express, Adobe Photoshop, Adobe Illustrator and Affinity, the graphic design tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Graphic design tools
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Canva, 96.1%

## Which brand is most popular in search among graphic design tools worldwide?

- In September 2026, Canva was the most searched among graphic design tools worldwide, with an estimated 187M branded searches and 96.1% estimated Share of Search within this set.
- Figma is in 2nd place, 93.6 percentage points behind at 2.6% Share of Search.
- Across the 12 months ending September 2026, Canva’s estimated Share of Search among graphic design tools worldwide peaked at 96.2% in October 2025 and was lowest at 94.9% in July 2026.
- Across the 12 months ending September 2026, Figma’s estimated Share of Search among graphic design tools worldwide peaked at 3.7% in July 2026 and was lowest at 2.5% in February 2026.
- Across the 12 months ending September 2026, Canva, Figma, Adobe Express, Adobe Photoshop, Adobe Illustrator and Affinity held steady: their estimated Share of Search among graphic design tools worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Canva vs Figma: compare search popularity](/demand/global-en/compare/canva-vs-figma): 96.1% against 2.6% Share of Search.

## How did search popularity change for graphic design tools worldwide in September 2026?

- Estimated monthly branded searches for Affinity worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.
- Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.
- Estimated monthly branded searches for Canva worldwide fell 18.3% over 12 measured months, from 229M to 187M in September 2026.
- Estimated monthly branded searches for Adobe Photoshop worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
- Estimated monthly branded searches for Adobe Illustrator worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Canva | 96.1% | 187M | +21.5% | Canva |
| 2 | Figma | 2.6% | 5M | +22.2% | Figma |
| 3 | Adobe Express | 0.96% | 1.9M | +21.3% | Adobe |
| 4 | Adobe Photoshop | 0.35% | 673K | +22.4% | Adobe |
| 5 | Adobe Illustrator | <0.01% | 9.9K | +22.2% | Adobe |
| 6 | Affinity | <0.01% | 5.4K | 0.0% | Canva |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Canva | 229M | 96.2% | 1 |
| Oct 2025 | Figma | 6.1M | 2.6% | 2 |
| Oct 2025 | Adobe Express | 2M | 0.83% | 3 |
| Oct 2025 | Adobe Photoshop | 823K | 0.35% | 4 |
| Oct 2025 | Adobe Illustrator | 12.1K | <0.01% | 5 |
| Oct 2025 | Affinity | 9.9K | <0.01% | 6 |
| Nov 2025 | Canva | 188M | 95.5% | 1 |
| Nov 2025 | Figma | 6.1M | 3.1% | 2 |
| Nov 2025 | Adobe Express | 2M | 1% | 3 |
| Nov 2025 | Adobe Photoshop | 823K | 0.42% | 4 |
| Nov 2025 | Affinity | 27.1K | 0.01% | 5 |
| Nov 2025 | Adobe Illustrator | 9.9K | <0.01% | 6 |
| Dec 2025 | Canva | 154M | 95.4% | 1 |
| Dec 2025 | Figma | 5M | 3.1% | 2 |
| Dec 2025 | Adobe Express | 1.6M | 1% | 3 |
| Dec 2025 | Adobe Photoshop | 823K | 0.51% | 4 |
| Dec 2025 | Adobe Illustrator | 9.9K | <0.01% | 5 |
| Dec 2025 | Affinity | 8.1K | <0.01% | 6 |
| Jan 2026 | Canva | 188M | 96.1% | 1 |
| Jan 2026 | Figma | 5M | 2.6% | 2 |
| Jan 2026 | Adobe Express | 1.9M | 0.99% | 3 |
| Jan 2026 | Adobe Photoshop | 673K | 0.34% | 4 |
| Jan 2026 | Adobe Illustrator | 9.9K | <0.01% | 5 |
| Jan 2026 | Affinity | 8.1K | <0.01% | 6 |
| Feb 2026 | Canva | 189M | 96.1% | 1 |
| Feb 2026 | Figma | 5M | 2.5% | 2 |
| Feb 2026 | Adobe Express | 1.9M | 0.98% | 3 |
| Feb 2026 | Adobe Photoshop | 673K | 0.34% | 4 |
| Feb 2026 | Adobe Illustrator | 9.9K | <0.01% | 5 |
| Feb 2026 | Affinity | 5.4K | <0.01% | 6 |
| Mar 2026 | Canva | 188M | 95.6% | 1 |
| Mar 2026 | Figma | 6.1M | 3.1% | 2 |
| Mar 2026 | Adobe Express | 2M | 0.99% | 3 |
| Mar 2026 | Adobe Photoshop | 673K | 0.34% | 4 |
| Mar 2026 | Adobe Illustrator | 9.9K | <0.01% | 5 |
| Mar 2026 | Affinity | 6.6K | <0.01% | 6 |
| Apr 2026 | Canva | 189M | 95.5% | 1 |
| Apr 2026 | Figma | 6.1M | 3.1% | 2 |
| Apr 2026 | Adobe Express | 2M | 1% | 3 |
| Apr 2026 | Adobe Photoshop | 673K | 0.34% | 4 |
| Apr 2026 | Adobe Illustrator | 9.9K | <0.01% | 5 |
| Apr 2026 | Affinity | 6.6K | <0.01% | 6 |
| May 2026 | Canva | 189M | 95.6% | 1 |
| May 2026 | Figma | 6.1M | 3.1% | 2 |
| May 2026 | Adobe Express | 1.9M | 0.96% | 3 |
| May 2026 | Adobe Photoshop | 550K | 0.28% | 4 |
| May 2026 | Adobe Illustrator | 8.1K | <0.01% | 5 |
| May 2026 | Affinity | 6.6K | <0.01% | 6 |
| Jun 2026 | Canva | 155M | 95.6% | 1 |
| Jun 2026 | Figma | 5M | 3.1% | 2 |
| Jun 2026 | Adobe Express | 1.6M | 0.96% | 3 |
| Jun 2026 | Adobe Photoshop | 550K | 0.34% | 4 |
| Jun 2026 | Adobe Illustrator | 8.1K | <0.01% | 5 |
| Jun 2026 | Affinity | 6.6K | <0.01% | 6 |
| Jul 2026 | Canva | 128M | 94.9% | 1 |
| Jul 2026 | Figma | 5M | 3.7% | 2 |
| Jul 2026 | Adobe Express | 1.3M | 0.94% | 3 |
| Jul 2026 | Adobe Photoshop | 550K | 0.41% | 4 |
| Jul 2026 | Adobe Illustrator | 8.1K | <0.01% | 5 |
| Jul 2026 | Affinity | 5.4K | <0.01% | 6 |
| Aug 2026 | Canva | 154M | 96.1% | 1 |
| Aug 2026 | Figma | 4.1M | 2.6% | 2 |
| Aug 2026 | Adobe Express | 1.5M | 0.97% | 3 |
| Aug 2026 | Adobe Photoshop | 550K | 0.34% | 4 |
| Aug 2026 | Adobe Illustrator | 8.1K | <0.01% | 5 |
| Aug 2026 | Affinity | 5.4K | <0.01% | 6 |
| Sep 2026 | Canva | 187M | 96.1% | 1 |
| Sep 2026 | Figma | 5M | 2.6% | 2 |
| Sep 2026 | Adobe Express | 1.9M | 0.96% | 3 |
| Sep 2026 | Adobe Photoshop | 673K | 0.35% | 4 |
| Sep 2026 | Adobe Illustrator | 9.9K | <0.01% | 5 |
| Sep 2026 | Affinity | 5.4K | <0.01% | 6 |

## What is being compared

- **Adobe Express**: Measured on the search terms “adobe adobe express”, “adobe express android”, “adobe express animation”, “adobe express cloud”, “adobe express create”, “adobe express desktop”, “adobe express mobile”, “adobe express nonprofits”, “adobe express page”, “adobe express pc”, “adobe express photoshop”, “adobe express site”, “adobe express use”, “adobe express windows”, “adobe spark”, “adobe spark app”, “adobe spark express”, “adobe spark page”, “adobe spark post”, “adobe spark software”, “adobe spark video”, “adobe spark videos” and “adobeexpress”, summed into one figure.
- **Adobe Illustrator**: Measured on the search term “adobeillustrator”.
- **Adobe Photoshop**: Measured on the search term “adobe photoshop”.
- **Affinity**: Measured on the search term “affinity app”.
- **Canva**: Measured on the search terms “business card canva”, “business card on canva”, “business cards canva”, “business cards on canva”, “canva”, “canva app”, “canva application”, “canva apps”, “canva artificial intelligence”, “canva background remover”, “canva barcode generator”, “canva bg remover”, “canva business card”, “canva business cards”, “canva collage maker”, “canva collage photo”, “canva color wheel”, “canva colors wheel”, “canva cv maker”, “canva cv template”, “canva design”, “canva face swap”, “canva faceswap”, “canva for education”, “canva for educators”, “canva logos”, “canva pdf edit”, “canva pdf editable”, “canva pdf editor”, “canva photo collage”, “canva photo collages”, “canva photo editor”, “canva pic collage”, “canva print”, “canva printable”, “canva printers”, “canva printing”, “canva prints”, “canva pro”, “canva resume”, “canva resume builder”, “canva resume maker”, “canva resume template”, “canva resume templates”, “canva resumes”, “canva template”, “canva templates”, “canva video edit”, “canva video editor”, “collage photo canva”, “collage photos canva”, “design of canva”, “edit photo canva”, “edit photos canva”, “logos on canva”, “photo collage canva”, “photo collage on canva”, “photo editing canva”, “print in canva”, “resume in canva”, “resume maker canva”, “resume template canva”, “resume templates canva” and “templates by canva”, summed into one figure.
- **Figma**: Measured on the search term “figma”.

- [Adobe Express](/demand/global-en/brands/adobe-express)
- [Adobe Illustrator](/demand/global-en/brands/adobe-illustrator)
- [Adobe Photoshop](/demand/global-en/brands/adobe-photoshop)
- [Affinity](/demand/global-en/brands/affinity)
- [Canva](/demand/global-en/brands/canva)
- [Figma](/demand/global-en/brands/figma)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among graphic design tools worldwide?

In September 2026, Canva was the most searched among graphic design tools worldwide, with an estimated 187M branded searches and 96.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Graphic design tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/graphic-design-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/graphic-design-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.