---
title: "Granola: Which brands are most popular in search?"
description: "Compare the granola people search for. Share of Search among Alpen, Nature Valley, Bear, Dorset Cereals, Jordans and Lizi's, the granola Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/granola"
publisher: "Brandwave"
---

# Granola: Which brands are most popular in search?

Compare the granola people search for. Share of Search among Alpen, Nature Valley, Bear, Dorset Cereals, Jordans and Lizi's, the granola Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Granola
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Alpen, 81.7%

## Which brand is most popular in search among granola worldwide?

- In August 2026, Alpen was the most searched among granola worldwide, with an estimated 368K branded searches and 81.7% estimated Share of Search within this set.
- Nature Valley is in 2nd place, 68.3 percentage points behind at 13.4% Share of Search.
- Across the 11 months ending August 2026, Alpen’s estimated Share of Search among granola worldwide increased from 72.6% to 81.7%.
- Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among granola worldwide decreased from 21.9% to 13.4%.
- Across the 11 months ending August 2026, Dorset Cereals’ estimated Share of Search among granola worldwide decreased from 1.6% to 0.98%.
- Across the 11 months ending August 2026, Jordans’ estimated Share of Search among granola worldwide decreased from 1.3% to 0.8%.
- Across the 11 months ending August 2026, Alpen’s estimated Share of Search among granola worldwide peaked at 81.7% in August 2026 and was lowest at 67.5% in June 2026.
- Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among granola worldwide peaked at 25.2% in November 2025 and was lowest at 13.4% in August 2026.
- Across the 11 months ending August 2026, Bear’s estimated Share of Search among granola worldwide peaked at 4.1% in June 2026 and was lowest at 1.7% in July 2026.
- Across the 11 months ending August 2026, Dorset Cereals’ estimated Share of Search among granola worldwide peaked at 2.2% in May 2026 and was lowest at 0.98% in August 2026.
- Across the 11 months ending August 2026, Bear and Lizi's held steady: their estimated Share of Search among granola worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Alpen vs Nature Valley: compare search popularity](/demand/global-en/compare/alpen-vs-nature-valley): 81.7% against 13.4% Share of Search.
- [Alpen vs Bear: compare search popularity](/demand/global-en/compare/alpen-vs-bear-notes): 81.7% against 2.7% Share of Search.
- [Nature Valley vs Bear: compare search popularity](/demand/global-en/compare/bear-notes-vs-nature-valley): 13.4% against 2.7% Share of Search.

## How did search popularity change for granola worldwide in August 2026?

- In August 2026, Alpen gained estimated Share of Search among granola worldwide, from 76.7% to 81.7%.
- In August 2026, Bear gained estimated Share of Search among granola worldwide, from 1.7% to 2.7%.
- In August 2026, Nature Valley lost estimated Share of Search among granola worldwide, from 18.9% to 13.4%.
- Dorset Cereals’ estimated Share of Search among granola worldwide has lost ground for 3 months in a row, from 2.2% to 0.98% in August 2026.
- Jordans’ estimated Share of Search among granola worldwide has lost ground for 3 months in a row, from 1.5% to 0.8% in August 2026.
- Estimated monthly branded searches for Lizi's worldwide rose 163.9% over 11 measured months, from 720 to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Alpen | 81.7% | 368K | +49.6% | Alpen |
| 2 | Nature Valley | 13.4% | 60.5K | 0.0% | Nature Valley |
| 3 | Bear | 2.7% | 12.1K | +124.1% | Bear |
| 4 | Dorset Cereals | 0.98% | 4.4K | 0.0% | Dorset Cereals |
| 5 | Jordans | 0.8% | 3.6K | +24.1% | Jordans |
| 6 | Lizi's | 0.42% | 1.9K | +18.8% | Lizi's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Alpen | 201K | 72.6% | 1 |
| Oct 2025 | Nature Valley | 60.5K | 21.9% | 2 |
| Oct 2025 | Bear | 6.6K | 2.4% | 3 |
| Oct 2025 | Dorset Cereals | 4.4K | 1.6% | 4 |
| Oct 2025 | Jordans | 3.6K | 1.3% | 5 |
| Oct 2025 | Lizi's | 720 | 0.26% | 6 |
| Nov 2025 | Alpen | 165K | 68.7% | 1 |
| Nov 2025 | Nature Valley | 60.5K | 25.2% | 2 |
| Nov 2025 | Bear | 6.6K | 2.7% | 3 |
| Nov 2025 | Dorset Cereals | 3.6K | 1.5% | 4 |
| Nov 2025 | Jordans | 3.6K | 1.5% | 5 |
| Nov 2025 | Lizi's | 720 | 0.3% | 6 |
| Dec 2025 | Alpen | 201K | 73.4% | 1 |
| Dec 2025 | Nature Valley | 60.5K | 22.1% | 2 |
| Dec 2025 | Bear | 6.6K | 2.4% | 3 |
| Dec 2025 | Dorset Cereals | 2.9K | 1.1% | 4 |
| Dec 2025 | Jordans | 2.4K | 0.88% | 5 |
| Dec 2025 | Lizi's | 480 | 0.18% | 6 |
| Jan 2026 | Alpen | 246K | 72.8% | 1 |
| Jan 2026 | Nature Valley | 74K | 21.9% | 2 |
| Jan 2026 | Bear | 8.1K | 2.4% | 3 |
| Jan 2026 | Dorset Cereals | 5.4K | 1.6% | 4 |
| Jan 2026 | Jordans | 3.6K | 1.1% | 5 |
| Jan 2026 | Lizi's | 1K | 0.3% | 6 |
| Feb 2026 | Alpen | 246K | 76% | 1 |
| Feb 2026 | Nature Valley | 60.5K | 18.7% | 2 |
| Feb 2026 | Bear | 8.1K | 2.5% | 3 |
| Feb 2026 | Dorset Cereals | 4.4K | 1.4% | 4 |
| Feb 2026 | Jordans | 3.6K | 1.1% | 5 |
| Feb 2026 | Lizi's | 1K | 0.31% | 6 |
| Mar 2026 | Alpen | 246K | 72.9% | 1 |
| Mar 2026 | Nature Valley | 74K | 21.9% | 2 |
| Mar 2026 | Bear | 6.6K | 2% | 3 |
| Mar 2026 | Dorset Cereals | 5.4K | 1.6% | 4 |
| Mar 2026 | Jordans | 3.6K | 1.1% | 5 |
| Mar 2026 | Lizi's | 1.9K | 0.56% | 6 |
| Apr 2026 | Alpen | 165K | 68% | 1 |
| Apr 2026 | Nature Valley | 60.5K | 24.9% | 2 |
| Apr 2026 | Bear | 6.6K | 2.7% | 3 |
| Apr 2026 | Dorset Cereals | 5.4K | 2.2% | 4 |
| Apr 2026 | Jordans | 3.6K | 1.5% | 5 |
| Apr 2026 | Lizi's | 1.6K | 0.66% | 6 |
| May 2026 | Alpen | 165K | 68.3% | 1 |
| May 2026 | Nature Valley | 60.5K | 25.1% | 2 |
| May 2026 | Bear | 5.4K | 2.2% | 3 |
| May 2026 | Dorset Cereals | 5.4K | 2.2% | 4 |
| May 2026 | Jordans | 3.6K | 1.5% | 5 |
| May 2026 | Lizi's | 1.6K | 0.66% | 6 |
| Jun 2026 | Alpen | 165K | 67.5% | 1 |
| Jun 2026 | Nature Valley | 60.5K | 24.8% | 2 |
| Jun 2026 | Bear | 9.9K | 4.1% | 3 |
| Jun 2026 | Dorset Cereals | 4.4K | 1.8% | 4 |
| Jun 2026 | Jordans | 2.9K | 1.2% | 5 |
| Jun 2026 | Lizi's | 1.6K | 0.65% | 6 |
| Jul 2026 | Alpen | 246K | 76.7% | 1 |
| Jul 2026 | Nature Valley | 60.5K | 18.9% | 2 |
| Jul 2026 | Bear | 5.4K | 1.7% | 3 |
| Jul 2026 | Dorset Cereals | 4.4K | 1.4% | 4 |
| Jul 2026 | Jordans | 2.9K | 0.9% | 5 |
| Jul 2026 | Lizi's | 1.6K | 0.5% | 6 |
| Aug 2026 | Alpen | 368K | 81.7% | 1 |
| Aug 2026 | Nature Valley | 60.5K | 13.4% | 2 |
| Aug 2026 | Bear | 12.1K | 2.7% | 3 |
| Aug 2026 | Dorset Cereals | 4.4K | 0.98% | 4 |
| Aug 2026 | Jordans | 3.6K | 0.8% | 5 |
| Aug 2026 | Lizi's | 1.9K | 0.42% | 6 |
| Sep 2026 | Alpen | — | — | — |
| Sep 2026 | Bear | — | — | — |
| Sep 2026 | Dorset Cereals | — | — | — |
| Sep 2026 | Jordans | — | — | — |
| Sep 2026 | Lizi's | — | — | — |
| Sep 2026 | Nature Valley | — | — | — |

## What is being compared

- **Alpen**: Measured on the search term “alpen”.
- **Bear**: Measured on the search term “bear notes”.
- **Dorset Cereals**: Measured on the search term “dorset cereals”.
- **Jordans**: Measured on the search term “jordans cereal”.
- **Lizi's**: Measured on the search term “lizis granola”.
- **Nature Valley**: Measured on the search term “nature valley”.

- [Alpen](/demand/global-en/brands/alpen)
- [Bear](/demand/global-en/brands/bear-notes)
- [Dorset Cereals](/demand/global-en/brands/dorset-cereals)
- [Jordans](/demand/global-en/brands/jordans)
- [Lizi's](/demand/global-en/brands/lizi-s)
- [Nature Valley](/demand/global-en/brands/nature-valley)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among granola worldwide?

In August 2026, Alpen was the most searched among granola worldwide, with an estimated 368K branded searches and 81.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Granola: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/granola

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/granola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.