--- title: "Kind vs RXBAR: Which is searched more?" description: "Is Kind or RXBAR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/granola-bar-brands/compare/kind-vs-rxbar" publisher: "Brandwave" --- # Kind vs RXBAR: Which is searched more? Is Kind or RXBAR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kind and RXBAR - **Competitive set**: Granola bar brands - **Market**: Global - **Month measured**: Sep 2026 - **Kind Share of Search**: 6.8% - **RXBAR Share of Search**: 4.6% ## Is Kind or RXBAR more popular in search? - In September 2026, Kind had more branded searches than RXBAR among granola bar brands worldwide. Kind had about 49,500 branded searches, while RXBAR had 33,100. Kind made up 6.8% of all granola bar brand searches we track, and RXBAR accounted for 4.6%. - Kind was ahead of RXBAR in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kind’s share of searches among granola bar brands worldwide moved from 8.1% to 6.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, RXBAR’s share of searches among granola bar brands worldwide moved from 3% to 4.6%, and its estimated monthly branded searches moved from 22.2K to 33.1K. ## Top granola bar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kind was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. RXBAR was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kind was listed before RXBAR in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nature Valley | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Kind | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MadeGood | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Quaker Oats | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | RXBAR | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Clif Bar | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Cadbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Belvita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about granola bar brands - Asked ChatGPT "Which granola bar brand should I go to?": 1. Kind, 2. Nature Valley, 3. MadeGood - Asked ChatGPT "What are the best granola bar brands?": 1. Nature Valley, 2. Kind, 3. Quaker Oats, 4. RXBAR, 5. MadeGood - Asked ChatGPT "What's the best granola bar brand for school snacks?": 1. MadeGood, 2. Kind - Searched Google, AI Overview "granola bars": 1. Quaker Oats - Searched Google, AI Overview "granola bar brands": 1. Nature Valley, 2. Quaker Oats, 3. MadeGood, 4. Clif Bar, 5. RXBAR, 6. Kind Not named in any answer: Cadbury and Belvita. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for granola bar brands worldwide in September 2026? - In September 2026, Nature Valley overtook Kind to rank 5th among granola bar brands worldwide, with 10.2% of the searches. - In September 2026, RXBAR gained share of searches among granola bar brands worldwide, from 3.2% to 4.6%. - Kind’s share of searches among granola bar brands worldwide has lost ground for 3 months in a row, from 8.3% to 6.8% in September 2026. ## Month by month | Month | Kind estimated searches | Kind Share of Search | Kind rank | RXBAR estimated searches | RXBAR Share of Search | RXBAR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 8.1% | 4 | 22.2K | 3% | 7 | | Nov 2025 | 49.5K | 3.7% | 5 | 22.2K | 1.7% | 7 | | Dec 2025 | 49.5K | 7.4% | 5 | 22.2K | 3.3% | 7 | | Jan 2026 | 60.5K | 8.6% | 5 | 33.1K | 4.7% | 7 | | Feb 2026 | 60.5K | 8.4% | 4 | 27.1K | 3.8% | 7 | | Mar 2026 | 60.5K | 7.1% | 6 | 33.1K | 3.9% | 7 | | Apr 2026 | 60.5K | 8.1% | 4 | 27.1K | 3.6% | 7 | | May 2026 | 60.5K | 8.8% | 4 | 27.1K | 4% | 7 | | Jun 2026 | 60.5K | 8.3% | 3 | 27.1K | 3.7% | 7 | | Jul 2026 | 49.5K | 7.6% | 6 | 27.1K | 4.2% | 7 | | Aug 2026 | 60.5K | 7.1% | 5 | 27.1K | 3.2% | 7 | | Sep 2026 | 49.5K | 6.8% | 6 | 33.1K | 4.6% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Kind’s and RXBAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kind**: Measured on the search terms “kind bar” and “kindbar”, summed into one figure. - **RXBAR**: Measured on the search term “rxbar”. - [Kind profile](/demand/global-en/brands/kind) - [RXBAR profile](/demand/global-en/brands/rxbar) - [All granola bar brands worldwide](/demand/global-en/categories/granola-bar-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kind or RXBAR more popular in search? In September 2026, Kind had more branded searches than RXBAR among granola bar brands worldwide. Kind had about 49,500 branded searches, while RXBAR had 33,100. Kind made up 6.8% of all granola bar brand searches we track, and RXBAR accounted for 4.6%. ## Cite this page Brandwave. "Kind vs RXBAR: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/granola-bar-brands/compare/kind-vs-rxbar This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/granola-bar-brands/compare/kind-vs-rxbar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.