--- title: "Gradual tan brands: Which are searched most?" description: "Compare the gradual tan brands brands people buy. Share of Search among St.Tropez, Jergens and Tanologist, the gradual tan brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/gradual-tan-brands" publisher: "Brandwave" --- # Gradual tan brands: Which are searched most? Compare the gradual tan brands brands people buy. Share of Search among St.Tropez, Jergens and Tanologist, the gradual tan brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Gradual tan brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: St.Tropez, 61.1% ## Which brand is most popular in search among gradual tan brands worldwide? - In September 2026, St.Tropez was the most searched among gradual tan brands worldwide, with an estimated 201K branded searches and 61.1% estimated Share of Search within this set. - Jergens is in 2nd place, 29 percentage points behind at 32.1% Share of Search. - Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among gradual tan brands worldwide increased from 53.2% to 61.1%. - Across the 12 months ending September 2026, Jergens’ estimated Share of Search among gradual tan brands worldwide decreased from 38.1% to 32.1%. - Across the 12 months ending September 2026, Tanologist’s estimated Share of Search among gradual tan brands worldwide decreased from 8.7% to 6.8%. - Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among gradual tan brands worldwide peaked at 76.2% in July 2026 and was lowest at 47.4% in November 2025. - Across the 12 months ending September 2026, Jergens’ estimated Share of Search among gradual tan brands worldwide peaked at 43% in November 2025 and was lowest at 18.1% in July 2026. - Across the 12 months ending September 2026, Tanologist’s estimated Share of Search among gradual tan brands worldwide peaked at 14.7% in April 2026 and was lowest at 5.4% in August 2026. ## Compare search popularity between leading brands - [St.Tropez vs Jergens: compare search popularity](/demand/global-en/compare/jergens-vs-st-tropez): 61.1% against 32.1% Share of Search. - [St.Tropez vs Tanologist: compare search popularity](/demand/global-en/compare/st-tropez-vs-tanologist): 61.1% against 6.8% Share of Search. - [Jergens vs Tanologist: compare search popularity](/demand/global-en/compare/jergens-vs-tanologist): 32.1% against 6.8% Share of Search. ## How did search popularity change for gradual tan brands worldwide in September 2026? - In September 2026, Jergens gained estimated Share of Search among gradual tan brands worldwide, from 21.3% to 32.1%. - In September 2026, Tanologist gained estimated Share of Search among gradual tan brands worldwide, from 5.4% to 6.8%. - In September 2026, St.Tropez lost estimated Share of Search among gradual tan brands worldwide, from 73.3% to 61.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | St.Tropez | 61.1% | 201K | -33.2% | St.Tropez | | 2 | Jergens | 32.1% | 106K | +20.5% | Jergens | | 3 | Tanologist | 6.8% | 22.2K | 0.0% | Tanologist | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | St.Tropez | 135K | 53.2% | 1 | | Oct 2025 | Jergens | 96.6K | 38.1% | 2 | | Oct 2025 | Tanologist | 22.2K | 8.7% | 3 | | Nov 2025 | St.Tropez | 110K | 47.4% | 1 | | Nov 2025 | Jergens | 99.9K | 43% | 2 | | Nov 2025 | Tanologist | 22.2K | 9.6% | 3 | | Dec 2025 | St.Tropez | 165K | 56.9% | 1 | | Dec 2025 | Jergens | 98.1K | 33.8% | 2 | | Dec 2025 | Tanologist | 27.1K | 9.3% | 3 | | Jan 2026 | St.Tropez | 201K | 61.9% | 1 | | Jan 2026 | Jergens | 96.6K | 29.8% | 2 | | Jan 2026 | Tanologist | 27.1K | 8.3% | 3 | | Feb 2026 | St.Tropez | 135K | 54.3% | 1 | | Feb 2026 | Jergens | 86.4K | 34.8% | 2 | | Feb 2026 | Tanologist | 27.1K | 10.9% | 3 | | Mar 2026 | St.Tropez | 165K | 54.8% | 1 | | Mar 2026 | Jergens | 95.4K | 31.7% | 2 | | Mar 2026 | Tanologist | 40.5K | 13.5% | 3 | | Apr 2026 | St.Tropez | 201K | 59.7% | 1 | | Apr 2026 | Jergens | 86.4K | 25.6% | 2 | | Apr 2026 | Tanologist | 49.5K | 14.7% | 3 | | May 2026 | St.Tropez | 246K | 64.4% | 1 | | May 2026 | Jergens | 86.4K | 22.6% | 2 | | May 2026 | Tanologist | 49.5K | 13% | 3 | | Jun 2026 | St.Tropez | 301K | 72.9% | 1 | | Jun 2026 | Jergens | 79K | 19.1% | 2 | | Jun 2026 | Tanologist | 33.1K | 8% | 3 | | Jul 2026 | St.Tropez | 368K | 76.2% | 1 | | Jul 2026 | Jergens | 87.6K | 18.1% | 2 | | Jul 2026 | Tanologist | 27.1K | 5.6% | 3 | | Aug 2026 | St.Tropez | 301K | 73.3% | 1 | | Aug 2026 | Jergens | 87.6K | 21.3% | 2 | | Aug 2026 | Tanologist | 22.2K | 5.4% | 3 | | Sep 2026 | St.Tropez | 201K | 61.1% | 1 | | Sep 2026 | Jergens | 106K | 32.1% | 2 | | Sep 2026 | Tanologist | 22.2K | 6.8% | 3 | ## What is being compared - **Jergens**: Measured on the search terms “jergens”, “jergens body lotion” and “jergens lotion”, summed into one figure. - **St.Tropez**: Measured on the search term “st tropez”. - **Tanologist**: Measured on the search term “tanologist”. - [Jergens](/demand/global-en/brands/jergens) - [St.Tropez](/demand/global-en/brands/st-tropez) - [Tanologist](/demand/global-en/brands/tanologist) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among gradual tan brands worldwide? In September 2026, St.Tropez was the most searched among gradual tan brands worldwide, with an estimated 201K branded searches and 61.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Gradual tan brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/gradual-tan-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gradual-tan-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.