---
title: "GPS cycling computer brands: Which brands are most popular in search?"
description: "Compare brands that offer GPS computers for cycling. Share of Search among Garmin, Wahoo, iGPSPORT, Magene and Hammerhead, the GPS cycling computer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/gps-cycling-computer-brands"
publisher: "Brandwave"
---

# GPS cycling computer brands: Which brands are most popular in search?

Compare brands that offer GPS computers for cycling. Share of Search among Garmin, Wahoo, iGPSPORT, Magene and Hammerhead, the GPS cycling computer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: GPS cycling computer brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Garmin, 96.2%

## Which brand is most popular in search among GPS cycling computer brands worldwide?

- In August 2026, Garmin was the most searched among GPS cycling computer brands worldwide, with an estimated 5.4M branded searches and 96.2% estimated Share of Search within this set.
- Wahoo is in 2nd place, 94.7 percentage points behind at 1.5% Share of Search.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among GPS cycling computer brands worldwide increased from 95.2% to 96.2%.
- Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among GPS cycling computer brands worldwide decreased from 2.7% to 1.5%.
- Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among GPS cycling computer brands worldwide peaked at 2.7% in October 2025 and was lowest at 1.4% in June 2026.
- Across the 11 months ending August 2026, iGPSPORT, Magene and Hammerhead held steady: their estimated Share of Search among GPS cycling computer brands worldwide each moved less than 0.5 percentage points.

## How did search popularity change for GPS cycling computer brands worldwide in August 2026?

- In August 2026, Garmin gained estimated Share of Search among GPS cycling computer brands worldwide, from 95.6% to 96.2%.
- In August 2026, Wahoo rose from 3rd to 2nd among GPS cycling computer brands worldwide.
- In August 2026, iGPSPORT fell from 2nd to 3rd among GPS cycling computer brands worldwide.
- Estimated monthly branded searches for Hammerhead worldwide rose 49.5% over 11 measured months, from 15.4K to 23K in August 2026.
- Estimated monthly branded searches for Magene worldwide rose 23.4% over 11 measured months, from 22.5K to 27.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Garmin | 96.2% | 5.4M | +23.2% | Garmin |
| 2 | Wahoo | 1.5% | 86.4K | +17.7% | Wahoo |
| 3 | iGPSPORT | 1.3% | 74.4K | -0.0% | iGPSPORT |
| 4 | Magene | 0.5% | 27.8K | +0.5% | Magene |
| 5 | Hammerhead | 0.41% | 23K | +0.3% | Hammerhead |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garmin | 3.6M | 95.2% | 1 |
| Oct 2025 | Wahoo | 104K | 2.7% | 2 |
| Oct 2025 | iGPSPORT | 40.7K | 1.1% | 3 |
| Oct 2025 | Magene | 22.5K | 0.59% | 4 |
| Oct 2025 | Hammerhead | 15.4K | 0.4% | 5 |
| Nov 2025 | Garmin | 4.6M | 95.6% | 1 |
| Nov 2025 | Wahoo | 123K | 2.6% | 2 |
| Nov 2025 | iGPSPORT | 49.7K | 1% | 3 |
| Nov 2025 | Magene | 22.6K | 0.47% | 4 |
| Nov 2025 | Hammerhead | 15.3K | 0.32% | 5 |
| Dec 2025 | Garmin | 4.4M | 96.2% | 1 |
| Dec 2025 | Wahoo | 104K | 2.3% | 2 |
| Dec 2025 | iGPSPORT | 40.7K | 0.89% | 3 |
| Dec 2025 | Magene | 18.4K | 0.4% | 4 |
| Dec 2025 | Hammerhead | 12.6K | 0.28% | 5 |
| Jan 2026 | Garmin | 4.4M | 95.8% | 1 |
| Jan 2026 | Wahoo | 104K | 2.3% | 2 |
| Jan 2026 | iGPSPORT | 49.7K | 1.1% | 3 |
| Jan 2026 | Magene | 27.6K | 0.6% | 4 |
| Jan 2026 | Hammerhead | 12.7K | 0.28% | 5 |
| Feb 2026 | Garmin | 3.6M | 96.2% | 1 |
| Feb 2026 | Wahoo | 70.8K | 1.9% | 2 |
| Feb 2026 | iGPSPORT | 40.8K | 1.1% | 3 |
| Feb 2026 | Magene | 18.5K | 0.5% | 4 |
| Feb 2026 | Hammerhead | 12.7K | 0.34% | 5 |
| Mar 2026 | Garmin | 4.3M | 96% | 1 |
| Mar 2026 | Wahoo | 68.5K | 1.5% | 2 |
| Mar 2026 | iGPSPORT | 60.9K | 1.3% | 3 |
| Mar 2026 | Magene | 33.8K | 0.75% | 4 |
| Mar 2026 | Hammerhead | 18.9K | 0.42% | 5 |
| Apr 2026 | Garmin | 4.4M | 95.5% | 1 |
| Apr 2026 | iGPSPORT | 74.3K | 1.6% | 2 |
| Apr 2026 | Wahoo | 72.9K | 1.6% | 3 |
| Apr 2026 | Magene | 33.7K | 0.74% | 4 |
| Apr 2026 | Hammerhead | 23K | 0.51% | 5 |
| May 2026 | Garmin | 4.5M | 95.7% | 1 |
| May 2026 | iGPSPORT | 74.5K | 1.6% | 2 |
| May 2026 | Wahoo | 72.9K | 1.5% | 3 |
| May 2026 | Magene | 33.8K | 0.71% | 4 |
| May 2026 | Hammerhead | 23.1K | 0.49% | 5 |
| Jun 2026 | Garmin | 4.4M | 95.9% | 1 |
| Jun 2026 | iGPSPORT | 74.4K | 1.6% | 2 |
| Jun 2026 | Wahoo | 63.3K | 1.4% | 3 |
| Jun 2026 | Magene | 27.8K | 0.61% | 4 |
| Jun 2026 | Hammerhead | 23K | 0.5% | 5 |
| Jul 2026 | Garmin | 4.4M | 95.6% | 1 |
| Jul 2026 | iGPSPORT | 74.4K | 1.6% | 2 |
| Jul 2026 | Wahoo | 73.4K | 1.6% | 3 |
| Jul 2026 | Magene | 27.6K | 0.61% | 4 |
| Jul 2026 | Hammerhead | 22.9K | 0.5% | 5 |
| Aug 2026 | Garmin | 5.4M | 96.2% | 1 |
| Aug 2026 | Wahoo | 86.4K | 1.5% | 2 |
| Aug 2026 | iGPSPORT | 74.4K | 1.3% | 3 |
| Aug 2026 | Magene | 27.8K | 0.5% | 4 |
| Aug 2026 | Hammerhead | 23K | 0.41% | 5 |
| Sep 2026 | Garmin | — | — | — |
| Sep 2026 | Hammerhead | — | — | — |
| Sep 2026 | iGPSPORT | — | — | — |
| Sep 2026 | Magene | — | — | — |
| Sep 2026 | Wahoo | — | — | — |

## What is being compared

- **Garmin**: Measured on the search terms “cycling computer garmin”, “fitness watch garmin”, “garmin”, “garmin alpha”, “garmin astro”, “garmin com”, “garmin dog gps”, “garmin dog tracker”, “garmin edge”, “garmin fenix”, “garmin forerunner”, “garmin gps dog collar”, “garmin smartwatch”, “garmin venu” and “smartwatch garmin”, summed into one figure.
- **Hammerhead**: Measured on the search terms “hammerhead cycling computer”, “hammerhead io” and “hammerhead karoo”, summed into one figure.
- **iGPSPORT**: Measured on the search terms “igpsport”, “igpsport com” and “igpsport cycling computer”, summed into one figure.
- **Magene**: Measured on the search terms “magene”, “magene com” and “magene cycling computer”, summed into one figure.
- **Wahoo**: Measured on the search terms “cycling computer wahoo”, “cycling trainer wahoo”, “wahoo elemnt”, “wahoo kickr” and “wahoofitness com”, summed into one figure.

- [Garmin](/demand/global-en/brands/garmin)
- [Hammerhead](/demand/global-en/brands/hammerhead-cycling)
- [iGPSPORT](/demand/global-en/brands/igpsport)
- [Magene](/demand/global-en/brands/magene)
- [Wahoo](/demand/global-en/brands/wahoo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among GPS cycling computer brands worldwide?

In August 2026, Garmin was the most searched among GPS cycling computer brands worldwide, with an estimated 5.4M branded searches and 96.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "GPS cycling computer brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/gps-cycling-computer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gps-cycling-computer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.