---
title: "Fi vs Tractive: Which is searched more?"
description: "Which is more popular in search, Fi or Tractive? Compare estimated monthly branded-search demand and Share of Search inside the GPS collar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/gps-collar-brands/compare/fi-dog-collar-vs-tractive"
publisher: "Brandwave"
---

# Fi vs Tractive: Which is searched more?

Which is more popular in search, Fi or Tractive? Compare estimated monthly branded-search demand and Share of Search inside the GPS collar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fi and Tractive
- **Competitive set**: GPS collar brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fi Share of Search**: 13.3%
- **Tractive Share of Search**: 79.8%

## Which is more popular in search, Fi or Tractive?

- In September 2026, Tractive had more branded searches than Fi among GPS collar brands worldwide. Tractive was estimated to have 172K branded searches compared to Fi’s 28.7K, and held a 79.8% Share of Search versus Fi’s 13.3%.
- Tractive was ahead of Fi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fi’s estimated Share of Search among GPS collar brands worldwide moved from 18% to 13.3%, and its estimated monthly branded searches moved from 35.3K to 28.7K.
- Across the 12 months ending September 2026, Tractive’s estimated Share of Search among GPS collar brands worldwide moved from 72.7% to 79.8%, and its estimated monthly branded searches moved from 142K to 172K.

## How did search popularity change for GPS collar brands worldwide in September 2026?

- In September 2026, Tractive gained estimated Share of Search among GPS collar brands worldwide, from 76.6% to 79.8%.
- In September 2026, Fi lost estimated Share of Search among GPS collar brands worldwide, from 15.4% to 13.3%.

## Month by month

| Month | Fi estimated searches | Fi Share of Search | Fi rank | Tractive estimated searches | Tractive Share of Search | Tractive rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 35.3K | 18% | 2 | 142K | 72.7% | 1 |
| Nov 2025 | 42.9K | 18% | 2 | 174K | 72.8% | 1 |
| Dec 2025 | 52.2K | 23.1% | 2 | 147K | 65% | 1 |
| Jan 2026 | 46.5K | 18.5% | 2 | 178K | 70.8% | 1 |
| Feb 2026 | 38K | 18.2% | 2 | 148K | 71.1% | 1 |
| Mar 2026 | 42.8K | 17.8% | 2 | 180K | 74.7% | 1 |
| Apr 2026 | 37.9K | 14.1% | 2 | 213K | 79.2% | 1 |
| May 2026 | 41K | 17.5% | 2 | 176K | 74.8% | 1 |
| Jun 2026 | 50K | 17.7% | 2 | 215K | 75.9% | 1 |
| Jul 2026 | 42.8K | 15.9% | 2 | 212K | 78.6% | 1 |
| Aug 2026 | 35K | 15.4% | 2 | 174K | 76.6% | 1 |
| Sep 2026 | 28.7K | 13.3% | 2 | 172K | 79.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fi’s and Tractive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fi**: Measured on the search terms “fi collar”, “fi dog collar” and “tryfi”, summed into one figure.
- **Tractive**: Measured on the search terms “dog tracker tractive”, “tractive” and “tractive dog collar”, summed into one figure.

- [Fi profile](/demand/global-en/brands/fi-dog-collar)
- [Tractive profile](/demand/global-en/brands/tractive)
- [All GPS collar brands worldwide](/demand/global-en/categories/gps-collar-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fi or Tractive?

In September 2026, Tractive had more branded searches than Fi among GPS collar brands worldwide. Tractive was estimated to have 172K branded searches compared to Fi’s 28.7K, and held a 79.8% Share of Search versus Fi’s 13.3%.

## Cite this page

Brandwave. "Fi vs Tractive: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/gps-collar-brands/compare/fi-dog-collar-vs-tractive

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gps-collar-brands/compare/fi-dog-collar-vs-tractive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.