--- title: "GPS collar brands: Which are searched most?" description: "Compare the GPS collar brands people buy. Share of Search among Tractive, Fi and Dogtra, the GPS collar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/gps-collar-brands" publisher: "Brandwave" --- # GPS collar brands: Which are searched most? Compare the GPS collar brands people buy. Share of Search among Tractive, Fi and Dogtra, the GPS collar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: GPS collar brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Tractive, 79.8% ## Which brand is most popular in search among GPS collar brands worldwide? - In September 2026, Tractive was the most searched among GPS collar brands worldwide, with an estimated 172K branded searches and 79.8% estimated Share of Search within this set. - Fi is in 2nd place, 66.5 percentage points behind at 13.3% Share of Search. - Across the 12 months ending September 2026, Tractive’s estimated Share of Search among GPS collar brands worldwide increased from 72.7% to 79.8%. - Across the 12 months ending September 2026, Fi’s estimated Share of Search among GPS collar brands worldwide decreased from 18% to 13.3%. - Across the 12 months ending September 2026, Dogtra’s estimated Share of Search among GPS collar brands worldwide decreased from 9.3% to 6.9%. - Across the 12 months ending September 2026, Tractive’s estimated Share of Search among GPS collar brands worldwide peaked at 79.8% in September 2026 and was lowest at 65% in December 2025. - Across the 12 months ending September 2026, Fi’s estimated Share of Search among GPS collar brands worldwide peaked at 23.1% in December 2025 and was lowest at 13.3% in September 2026. - Across the 12 months ending September 2026, Dogtra’s estimated Share of Search among GPS collar brands worldwide peaked at 12% in December 2025 and was lowest at 5.5% in July 2026. ## Compare search popularity between leading brands - [Tractive vs Fi: compare search popularity](/demand/global-en/compare/fi-dog-collar-vs-tractive): 79.8% against 13.3% Share of Search. - [Tractive vs Dogtra: compare search popularity](/demand/global-en/compare/dogtra-vs-tractive): 79.8% against 6.9% Share of Search. - [Fi vs Dogtra: compare search popularity](/demand/global-en/compare/dogtra-vs-fi-dog-collar): 13.3% against 6.9% Share of Search. ## How did search popularity change for GPS collar brands worldwide in September 2026? - In September 2026, Tractive gained estimated Share of Search among GPS collar brands worldwide, from 76.6% to 79.8%. - In September 2026, Fi lost estimated Share of Search among GPS collar brands worldwide, from 15.4% to 13.3%. - In September 2026, Dogtra lost estimated Share of Search among GPS collar brands worldwide, from 8% to 6.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Tractive | 79.8% | 172K | -0.9% | Tractive | | 2 | Fi | 13.3% | 28.7K | -18.0% | Fi | | 3 | Dogtra | 6.9% | 14.8K | -18.2% | Dogtra | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tractive | 142K | 72.7% | 1 | | Oct 2025 | Fi | 35.3K | 18% | 2 | | Oct 2025 | Dogtra | 18.1K | 9.3% | 3 | | Nov 2025 | Tractive | 174K | 72.8% | 1 | | Nov 2025 | Fi | 42.9K | 18% | 2 | | Nov 2025 | Dogtra | 22.2K | 9.3% | 3 | | Dec 2025 | Tractive | 147K | 65% | 1 | | Dec 2025 | Fi | 52.2K | 23.1% | 2 | | Dec 2025 | Dogtra | 27.1K | 12% | 3 | | Jan 2026 | Tractive | 178K | 70.8% | 1 | | Jan 2026 | Fi | 46.5K | 18.5% | 2 | | Jan 2026 | Dogtra | 27.1K | 10.8% | 3 | | Feb 2026 | Tractive | 148K | 71.1% | 1 | | Feb 2026 | Fi | 38K | 18.2% | 2 | | Feb 2026 | Dogtra | 22.2K | 10.7% | 3 | | Mar 2026 | Tractive | 180K | 74.7% | 1 | | Mar 2026 | Fi | 42.8K | 17.8% | 2 | | Mar 2026 | Dogtra | 18.1K | 7.5% | 3 | | Apr 2026 | Tractive | 213K | 79.2% | 1 | | Apr 2026 | Fi | 37.9K | 14.1% | 2 | | Apr 2026 | Dogtra | 18.1K | 6.7% | 3 | | May 2026 | Tractive | 176K | 74.8% | 1 | | May 2026 | Fi | 41K | 17.5% | 2 | | May 2026 | Dogtra | 18.1K | 7.7% | 3 | | Jun 2026 | Tractive | 215K | 75.9% | 1 | | Jun 2026 | Fi | 50K | 17.7% | 2 | | Jun 2026 | Dogtra | 18.1K | 6.4% | 3 | | Jul 2026 | Tractive | 212K | 78.6% | 1 | | Jul 2026 | Fi | 42.8K | 15.9% | 2 | | Jul 2026 | Dogtra | 14.8K | 5.5% | 3 | | Aug 2026 | Tractive | 174K | 76.6% | 1 | | Aug 2026 | Fi | 35K | 15.4% | 2 | | Aug 2026 | Dogtra | 18.1K | 8% | 3 | | Sep 2026 | Tractive | 172K | 79.8% | 1 | | Sep 2026 | Fi | 28.7K | 13.3% | 2 | | Sep 2026 | Dogtra | 14.8K | 6.9% | 3 | ## What is being compared - **Dogtra**: Measured on the search term “dogtra”. - **Fi**: Measured on the search terms “fi collar”, “fi dog collar” and “tryfi”, summed into one figure. - **Tractive**: Measured on the search terms “dog tracker tractive”, “tractive” and “tractive dog collar”, summed into one figure. - [Dogtra](/demand/global-en/brands/dogtra) - [Fi](/demand/global-en/brands/fi-dog-collar) - [Tractive](/demand/global-en/brands/tractive) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among GPS collar brands worldwide? In September 2026, Tractive was the most searched among GPS collar brands worldwide, with an estimated 172K branded searches and 79.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "GPS collar brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/gps-collar-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gps-collar-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.