--- title: "M. Graham vs Winsor & Newton: Which is more popular?" description: "Is M. Graham or Winsor & Newton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gouache brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/gouache-brands/compare/m-graham-vs-winsor-and-newton" publisher: "Brandwave" --- # M. Graham vs Winsor & Newton: Which is more popular? Is M. Graham or Winsor & Newton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gouache brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: M. Graham and Winsor & Newton - **Competitive set**: Gouache brands - **Market**: Global - **Month measured**: Oct 2026 - **M. Graham Share of Search**: 1.8% - **Winsor & Newton Share of Search**: 13.3% ## Is M. Graham or Winsor & Newton more popular in search? - In October 2026, Winsor & Newton had more branded searches than M. Graham among gouache brands worldwide. Winsor & Newton had about 4,400 branded searches, while M. Graham had 590. Winsor & Newton made up 13.3% of all gouache brand searches we track, and M. Graham accounted for 1.8%. - Winsor & Newton was ahead of M. Graham in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, M. Graham’s share of searches among gouache brands worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 880 to 590. - Across the 12 months ending October 2026, Winsor & Newton’s share of searches among gouache brands worldwide moved from 13.2% to 13.3%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top gouache brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Winsor & Newton appeared in all five answers. M. Graham was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Winsor & Newton was listed before M. Graham in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Winsor & Newton | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Holbein | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | M. Graham | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Schmincke | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Arteza | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Himi | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Caran d’Ache | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Turner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gouache brands - Asked ChatGPT "What's the best gouache paint brand?": 1. Winsor & Newton, 2. Holbein, 3. Schmincke - Asked ChatGPT "Which gouache should a beginner buy?": 1. Himi, 2. Arteza, 3. Winsor & Newton - Asked ChatGPT "What gouache do illustrators use?": 1. Holbein, 2. Winsor & Newton, 3. M. Graham, 4. Schmincke, 5. Arteza - Searched Google, AI Overview "gouache paint": 1. Winsor & Newton, 2. Holbein - Searched Google, AI Overview "best gouache": 1. Winsor & Newton, 2. Holbein, 3. M. Graham, 4. Schmincke, 5. Arteza, 6. Himi Not named in any answer: Caran d’Ache and Turner. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for gouache brands worldwide in October 2026? - Estimated monthly branded searches for M. Graham worldwide fell 33% over 12 measured months, from 880 to 590 in October 2026. - Estimated monthly branded searches for Winsor & Newton worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in October 2026. ## How has branded search for M. Graham and Winsor & Newton changed worldwide over the last 12 months? | Month | M. Graham estimated searches | M. Graham Share of Search | M. Graham rank | Winsor & Newton estimated searches | Winsor & Newton Share of Search | Winsor & Newton rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 880 | 2.1% | 7 | 5.4K | 13.2% | 3 | | Dec 2025 | 720 | 1.7% | 7 | 5.4K | 12.7% | 3 | | Jan 2026 | 720 | 1.8% | 7 | 6.6K | 16.8% | 3 | | Feb 2026 | 720 | 1.9% | 7 | 6.6K | 17.6% | 3 | | Mar 2026 | 720 | 2% | 7 | 4.4K | 12.5% | 3 | | Apr 2026 | 590 | 1.6% | 7 | 5.4K | 15% | 3 | | May 2026 | 720 | 2% | 7 | 5.4K | 15% | 3 | | Jun 2026 | 590 | 1.8% | 7 | 4.4K | 13.2% | 3 | | Jul 2026 | 720 | 1.8% | 7 | 4.4K | 11.2% | 3 | | Aug 2026 | 720 | 1.8% | 7 | 5.4K | 13.3% | 3 | | Sep 2026 | 590 | 1.8% | 7 | 4.4K | 13.2% | 3 | | Oct 2026 | 590 | 1.8% | 7 | 4.4K | 13.3% | 3 | ## How are M. Graham’s and Winsor & Newton’s branded searches counted? Brandwave collects information about searches that people make online using M. Graham’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **M. Graham**: Measured on the search term “m graham gouache”. - **Winsor & Newton**: Measured on the search term “winsor and newton gouache”. - [M. Graham profile](/demand/global-en/brands/m-graham) - [Winsor & Newton profile](/demand/global-en/brands/winsor-and-newton) - [All gouache brands worldwide](/demand/global-en/categories/gouache-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is M. Graham or Winsor & Newton more popular in search? In October 2026, Winsor & Newton had more branded searches than M. Graham among gouache brands worldwide. Winsor & Newton had about 4,400 branded searches, while M. Graham had 590. Winsor & Newton made up 13.3% of all gouache brand searches we track, and M. Graham accounted for 1.8%. ## Cite this page Brandwave. "M. Graham vs Winsor & Newton: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/gouache-brands/compare/m-graham-vs-winsor-and-newton This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gouache-brands/compare/m-graham-vs-winsor-and-newton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.