--- title: "Holbein vs Winsor & Newton: Which is more popular?" description: "Is Holbein or Winsor & Newton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gouache brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/gouache-brands/compare/holbein-vs-winsor-and-newton" publisher: "Brandwave" --- # Holbein vs Winsor & Newton: Which is more popular? Is Holbein or Winsor & Newton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gouache brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Holbein and Winsor & Newton - **Competitive set**: Gouache brands - **Market**: Global - **Month measured**: Oct 2026 - **Holbein Share of Search**: 19.9% - **Winsor & Newton Share of Search**: 13.3% ## Is Holbein or Winsor & Newton more popular in search? - In October 2026, Holbein had more branded searches than Winsor & Newton among gouache brands worldwide. Holbein had about 6,600 branded searches, while Winsor & Newton had 4,400. Holbein made up 19.9% of all gouache brand searches we track, and Winsor & Newton accounted for 13.3%. - Holbein was ahead of Winsor & Newton in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Holbein’s share of searches among gouache brands worldwide moved from 19.8% to 19.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending October 2026, Winsor & Newton’s share of searches among gouache brands worldwide moved from 13.2% to 13.3%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top gouache brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Winsor & Newton appeared in all five answers. Holbein was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Winsor & Newton was listed before Holbein in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Winsor & Newton | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Holbein | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | M. Graham | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Schmincke | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Arteza | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Himi | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Caran d’Ache | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Turner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gouache brands - Asked ChatGPT "What's the best gouache paint brand?": 1. Winsor & Newton, 2. Holbein, 3. Schmincke - Asked ChatGPT "Which gouache should a beginner buy?": 1. Himi, 2. Arteza, 3. Winsor & Newton - Asked ChatGPT "What gouache do illustrators use?": 1. Holbein, 2. Winsor & Newton, 3. M. Graham, 4. Schmincke, 5. Arteza - Searched Google, AI Overview "gouache paint": 1. Winsor & Newton, 2. Holbein - Searched Google, AI Overview "best gouache": 1. Winsor & Newton, 2. Holbein, 3. M. Graham, 4. Schmincke, 5. Arteza, 6. Himi Not named in any answer: Caran d’Ache and Turner. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for gouache brands worldwide in October 2026? - Estimated monthly branded searches for Holbein worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in October 2026. - Estimated monthly branded searches for Winsor & Newton worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in October 2026. ## How has branded search for Holbein and Winsor & Newton changed worldwide over the last 12 months? | Month | Holbein estimated searches | Holbein Share of Search | Holbein rank | Winsor & Newton estimated searches | Winsor & Newton Share of Search | Winsor & Newton rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 8.1K | 19.8% | 2 | 5.4K | 13.2% | 3 | | Dec 2025 | 9.9K | 23.3% | 2 | 5.4K | 12.7% | 3 | | Jan 2026 | 9.9K | 25.3% | 2 | 6.6K | 16.8% | 3 | | Feb 2026 | 8.1K | 21.7% | 2 | 6.6K | 17.6% | 3 | | Mar 2026 | 8.1K | 23% | 2 | 4.4K | 12.5% | 3 | | Apr 2026 | 8.1K | 22.5% | 2 | 5.4K | 15% | 3 | | May 2026 | 8.1K | 22.4% | 2 | 5.4K | 15% | 3 | | Jun 2026 | 6.6K | 19.9% | 2 | 4.4K | 13.2% | 3 | | Jul 2026 | 8.1K | 20.6% | 2 | 4.4K | 11.2% | 3 | | Aug 2026 | 8.1K | 20% | 2 | 5.4K | 13.3% | 3 | | Sep 2026 | 6.6K | 19.8% | 2 | 4.4K | 13.2% | 3 | | Oct 2026 | 6.6K | 19.9% | 2 | 4.4K | 13.3% | 3 | ## How are Holbein’s and Winsor & Newton’s branded searches counted? Brandwave collects information about searches that people make online using Holbein’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Holbein**: Measured on the search term “holbein gouache”. - **Winsor & Newton**: Measured on the search term “winsor and newton gouache”. - [Holbein profile](/demand/global-en/brands/holbein) - [Winsor & Newton profile](/demand/global-en/brands/winsor-and-newton) - [All gouache brands worldwide](/demand/global-en/categories/gouache-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Holbein or Winsor & Newton more popular in search? In October 2026, Holbein had more branded searches than Winsor & Newton among gouache brands worldwide. Holbein had about 6,600 branded searches, while Winsor & Newton had 4,400. Holbein made up 19.9% of all gouache brand searches we track, and Winsor & Newton accounted for 13.3%. ## Cite this page Brandwave. "Holbein vs Winsor & Newton: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/gouache-brands/compare/holbein-vs-winsor-and-newton This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gouache-brands/compare/holbein-vs-winsor-and-newton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.