--- title: "Puma vs Skechers: Which is searched more?" description: "Is Puma or Skechers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Golf shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/golf-shoe-brands/compare/puma-vs-skechers" publisher: "Brandwave" --- # Puma vs Skechers: Which is searched more? Is Puma or Skechers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Golf shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Puma and Skechers - **Competitive set**: Golf shoe brands - **Market**: Global - **Month measured**: Sep 2026 - **Puma Share of Search**: 23.3% - **Skechers Share of Search**: 15.2% ## Is Puma or Skechers more popular in search? - In September 2026, Puma had more branded searches than Skechers among golf shoe brands worldwide. Puma had about 9.4 million branded searches, while Skechers had 6.1 million. Puma made up 23.3% of all golf shoe brand searches we track, and Skechers accounted for 15.2%. - Puma was ahead of Skechers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Puma’s share of searches among golf shoe brands worldwide moved from 22.2% to 23.3%, and its estimated monthly branded searches moved from 9M to 9.4M. - Across the 12 months ending September 2026, Skechers’ share of searches among golf shoe brands worldwide held steady at 15.2%, and its estimated monthly branded searches held steady at 6.1M. ## Top golf shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Skechers was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Puma was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Skechers was listed before Puma in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | FootJoy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Ecco | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Skechers | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Puma | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about golf shoe brands - Asked ChatGPT "Which golf shoe brand should I buy?": 1. FootJoy, 2. Adidas, 3. Ecco - Asked ChatGPT "What are the best golf shoe brands?": 1. FootJoy, 2. Ecco, 3. Adidas, 4. Nike, 5. Puma, 6. Skechers - Asked ChatGPT "What's the best golf shoe brand for all day comfort?": 1. FootJoy, 2. Ecco, 3. Skechers - Searched Google, AI Overview "golf shoe brands": 1. FootJoy, 2. Nike, 3. Adidas, 4. Ecco, 5. Skechers - Searched Google, AI Overview "best golf shoes": 1. Adidas, 2. Ecco, 3. FootJoy Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for golf shoe brands worldwide in September 2026? - In September 2026, Skechers gained share of searches among golf shoe brands worldwide, from 14.3% to 15.2%. - In September 2026, Puma lost share of searches among golf shoe brands worldwide, from 26.5% to 23.3%. ## Month by month | Month | Puma estimated searches | Puma Share of Search | Puma rank | Skechers estimated searches | Skechers Share of Search | Skechers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9M | 22.2% | 2 | 6.1M | 15.2% | 3 | | Nov 2025 | 10.8M | 19.8% | 2 | 7.5M | 13.7% | 3 | | Dec 2025 | 9.5M | 20.4% | 2 | 6.1M | 13.1% | 3 | | Jan 2026 | 9.2M | 20.4% | 2 | 6.1M | 13.7% | 3 | | Feb 2026 | 8.9M | 23% | 2 | 5M | 13% | 3 | | Mar 2026 | 11M | 23.2% | 2 | 6.1M | 12.9% | 3 | | Apr 2026 | 10.9M | 25.9% | 2 | 6.1M | 14.5% | 3 | | May 2026 | 15.4M | 32.1% | 2 | 7.5M | 15.6% | 3 | | Jun 2026 | 9.2M | 22.9% | 2 | 6.1M | 15.3% | 3 | | Jul 2026 | 9.4M | 23.8% | 2 | 5M | 12.7% | 3 | | Aug 2026 | 11.3M | 26.5% | 2 | 6.1M | 14.3% | 3 | | Sep 2026 | 9.4M | 23.3% | 2 | 6.1M | 15.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Puma’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Puma**: Measured on the search terms “puma”, “puma shoes” and “puma speedcat”, summed into one figure. - **Skechers**: Measured on the search term “skechers”. - [Puma profile](/demand/global-en/brands/puma) - [Skechers profile](/demand/global-en/brands/skechers) - [All golf shoe brands worldwide](/demand/global-en/categories/golf-shoe-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Puma or Skechers more popular in search? In September 2026, Puma had more branded searches than Skechers among golf shoe brands worldwide. Puma had about 9.4 million branded searches, while Skechers had 6.1 million. Puma made up 23.3% of all golf shoe brand searches we track, and Skechers accounted for 15.2%. ## Cite this page Brandwave. "Puma vs Skechers: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/golf-shoe-brands/compare/puma-vs-skechers This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/golf-shoe-brands/compare/puma-vs-skechers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.