--- title: "Nike vs Skechers: Which is searched more?" description: "Is Nike or Skechers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Golf shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/golf-shoe-brands/compare/nike-vs-skechers" publisher: "Brandwave" --- # Nike vs Skechers: Which is searched more? Is Nike or Skechers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Golf shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nike and Skechers - **Competitive set**: Golf shoe brands - **Market**: Global - **Month measured**: Sep 2026 - **Nike Share of Search**: 39.3% - **Skechers Share of Search**: 9.9% ## Is Nike or Skechers more popular in search? - In September 2026, Nike had more branded searches than Skechers among golf shoe brands worldwide. Nike had about 24.3 million branded searches, while Skechers had 6.1 million. Nike made up 39.3% of all golf shoe brand searches we track, and Skechers accounted for 9.9%. - Nike was ahead of Skechers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nike’s share of searches among golf shoe brands worldwide moved from 39.2% to 39.3%, and its estimated monthly branded searches moved from 24.9M to 24.3M. - Across the 12 months ending September 2026, Skechers’ share of searches among golf shoe brands worldwide moved from 9.6% to 9.9%, and its estimated monthly branded searches held steady at 6.1M. ## Top golf shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Skechers was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nike was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nike was listed before Skechers in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | FootJoy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Ecco | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Skechers | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Puma | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about golf shoe brands - Asked ChatGPT "Which golf shoe brand should I buy?": 1. FootJoy, 2. Adidas, 3. Ecco - Asked ChatGPT "What are the best golf shoe brands?": 1. FootJoy, 2. Ecco, 3. Adidas, 4. Nike, 5. Puma, 6. Skechers - Asked ChatGPT "What's the best golf shoe brand for all day comfort?": 1. FootJoy, 2. Ecco, 3. Skechers - Searched Google, AI Overview "golf shoe brands": 1. FootJoy, 2. Nike, 3. Adidas, 4. Ecco, 5. Skechers - Searched Google, AI Overview "best golf shoes": 1. Adidas, 2. Ecco, 3. FootJoy Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for golf shoe brands worldwide in September 2026? - In September 2026, Nike overtook Adidas to become the leader among golf shoe brands worldwide, with 39.3% of the searches. - In September 2026, Skechers gained share of searches among golf shoe brands worldwide, from 8.8% to 9.9%. ## Month by month | Month | Nike estimated searches | Nike Share of Search | Nike rank | Skechers estimated searches | Skechers Share of Search | Skechers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.9M | 39.2% | 1 | 6.1M | 9.6% | 4 | | Nov 2025 | 36M | 41.2% | 1 | 7.5M | 8.6% | 4 | | Dec 2025 | 30.8M | 41.5% | 1 | 6.1M | 8.3% | 4 | | Jan 2026 | 29.2M | 43.7% | 1 | 6.1M | 9.2% | 4 | | Feb 2026 | 24.3M | 40.4% | 1 | 5M | 8.3% | 4 | | Mar 2026 | 30.1M | 40.1% | 1 | 6.1M | 8.2% | 4 | | Apr 2026 | 24.6M | 37.9% | 1 | 6.1M | 9.4% | 4 | | May 2026 | 24.6M | 33.1% | 2 | 7.5M | 10.1% | 4 | | Jun 2026 | 24.3M | 37.4% | 2 | 6.1M | 9.4% | 4 | | Jul 2026 | 24.7M | 37.8% | 2 | 5M | 7.7% | 4 | | Aug 2026 | 24.9M | 36.1% | 2 | 6.1M | 8.8% | 4 | | Sep 2026 | 24.3M | 39.3% | 1 | 6.1M | 9.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Nike’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nike**: Measured on the search terms “nike”, “nike air max”, “nike shoes” and “nike shox”, summed into one figure. - **Skechers**: Measured on the search term “skechers”. - [Nike profile](/demand/global-en/brands/nike) - [Skechers profile](/demand/global-en/brands/skechers) - [All golf shoe brands worldwide](/demand/global-en/categories/golf-shoe-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nike or Skechers more popular in search? In September 2026, Nike had more branded searches than Skechers among golf shoe brands worldwide. Nike had about 24.3 million branded searches, while Skechers had 6.1 million. Nike made up 39.3% of all golf shoe brand searches we track, and Skechers accounted for 9.9%. ## Cite this page Brandwave. "Nike vs Skechers: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/golf-shoe-brands/compare/nike-vs-skechers This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/golf-shoe-brands/compare/nike-vs-skechers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.