---
title: "Golf brands: Which are searched most?"
description: "Compare the golf brands people buy. Share of Search among Titleist, TaylorMade, Callaway, Srixon, PING and Cobra Golf, the golf brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/golf-brands"
publisher: "Brandwave"
---

# Golf brands: Which are searched most?

Compare the golf brands people buy. Share of Search among Titleist, TaylorMade, Callaway, Srixon, PING and Cobra Golf, the golf brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Golf brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Titleist, 32.4%

## Which brand is most popular in search among golf brands worldwide?

- In September 2026, Titleist was the most searched among golf brands worldwide, with an estimated 246K branded searches and 32.4% estimated Share of Search within this set.
- TaylorMade is in 2nd place, 5.9 percentage points behind at 26.5% Share of Search.
- Across the 12 months ending September 2026, Srixon’s estimated Share of Search among golf brands worldwide increased from 6.6% to 9.7%.
- Across the 12 months ending September 2026, PING’s estimated Share of Search among golf brands worldwide decreased from 6.6% to 5.3%.
- Across the 12 months ending September 2026, Cobra Golf’s estimated Share of Search among golf brands worldwide decreased from 5.4% to 4.4%.
- Across the 12 months ending September 2026, Titleist’s estimated Share of Search among golf brands worldwide peaked at 36.9% in March 2026 and was lowest at 27.7% in April 2026.
- Across the 12 months ending September 2026, TaylorMade’s estimated Share of Search among golf brands worldwide peaked at 29.9% in November 2025 and was lowest at 22.7% in April 2026.
- Across the 12 months ending September 2026, Callaway’s estimated Share of Search among golf brands worldwide peaked at 34.2% in August 2026 and was lowest at 20.2% in March 2026.
- Across the 12 months ending September 2026, Srixon’s estimated Share of Search among golf brands worldwide peaked at 9.7% in September 2026 and was lowest at 5.6% in April 2026.
- Across the 12 months ending September 2026, PING’s estimated Share of Search among golf brands worldwide peaked at 6.6% in October 2025 and was lowest at 4.6% in August 2026.
- Across the 12 months ending September 2026, Cobra Golf’s estimated Share of Search among golf brands worldwide peaked at 7.1% in January 2026 and was lowest at 4.4% in September 2026.
- Across the 12 months ending September 2026, Srixon rose from 5th to 4th among golf brands worldwide.
- Across the 12 months ending September 2026, PING fell from 4th to 5th among golf brands worldwide.
- Across the 12 months ending September 2026, Titleist, TaylorMade and Callaway held steady: their estimated Share of Search among golf brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Titleist vs TaylorMade: compare search popularity](/demand/global-en/compare/taylormade-vs-titleist): 32.4% against 26.5% Share of Search.
- [Titleist vs Callaway: compare search popularity](/demand/global-en/compare/callaway-vs-titleist): 32.4% against 21.7% Share of Search.
- [Titleist vs Srixon: compare search popularity](/demand/global-en/compare/srixon-vs-titleist): 32.4% against 9.7% Share of Search.
- [Titleist vs PING: compare search popularity](/demand/global-en/compare/ping-vs-titleist): 32.4% against 5.3% Share of Search.
- [TaylorMade vs Callaway: compare search popularity](/demand/global-en/compare/callaway-vs-taylormade): 26.5% against 21.7% Share of Search.
- [TaylorMade vs Srixon: compare search popularity](/demand/global-en/compare/srixon-vs-taylormade): 26.5% against 9.7% Share of Search.
- [TaylorMade vs PING: compare search popularity](/demand/global-en/compare/ping-vs-taylormade): 26.5% against 5.3% Share of Search.
- [Callaway vs Srixon: compare search popularity](/demand/global-en/compare/callaway-vs-srixon): 21.7% against 9.7% Share of Search.
- [Callaway vs PING: compare search popularity](/demand/global-en/compare/callaway-vs-ping): 21.7% against 5.3% Share of Search.
- [Srixon vs PING: compare search popularity](/demand/global-en/compare/ping-vs-srixon): 9.7% against 5.3% Share of Search.

## How did search popularity change for golf brands worldwide in September 2026?

- In September 2026, Titleist overtook Callaway to become the leader among golf brands worldwide, with 32.4% estimated Share of Search.
- In September 2026, TaylorMade overtook Callaway to rank 2nd among golf brands worldwide, with 26.5% estimated Share of Search.
- In September 2026, PING overtook Cobra Golf to rank 5th among golf brands worldwide, with 5.3% estimated Share of Search.
- In September 2026, Srixon gained estimated Share of Search among golf brands worldwide, from 5.6% to 9.7%.
- In September 2026, Callaway lost estimated Share of Search among golf brands worldwide, from 34.2% to 21.7%.
- Estimated monthly branded searches for Cobra Golf worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Titleist | 32.4% | 246K | -18.3% | Titleist |
| 2 | TaylorMade | 26.5% | 201K | -18.3% | TaylorMade |
| 3 | Callaway | 21.7% | 165K | -55.2% | Callaway |
| 4 | Srixon | 9.7% | 74K | +22.3% | Srixon |
| 5 | PING | 5.3% | 40.5K | -18.2% | PING |
| 6 | Cobra Golf | 4.4% | 33.1K | -33.1% | Cobra Golf |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Titleist | 246K | 32.7% | 1 |
| Oct 2025 | TaylorMade | 201K | 26.7% | 2 |
| Oct 2025 | Callaway | 165K | 22% | 3 |
| Oct 2025 | PING | 49.5K | 6.6% | 4 |
| Oct 2025 | Srixon | 49.5K | 6.6% | 5 |
| Oct 2025 | Cobra Golf | 40.5K | 5.4% | 6 |
| Nov 2025 | TaylorMade | 246K | 29.9% | 1 |
| Nov 2025 | Titleist | 246K | 29.9% | 2 |
| Nov 2025 | Callaway | 201K | 24.4% | 3 |
| Nov 2025 | Srixon | 49.5K | 6% | 4 |
| Nov 2025 | Cobra Golf | 40.5K | 4.9% | 5 |
| Nov 2025 | PING | 40.5K | 4.9% | 6 |
| Dec 2025 | Titleist | 246K | 33.1% | 1 |
| Dec 2025 | TaylorMade | 201K | 27.1% | 2 |
| Dec 2025 | Callaway | 165K | 22.2% | 3 |
| Dec 2025 | Srixon | 49.5K | 6.7% | 4 |
| Dec 2025 | Cobra Golf | 40.5K | 5.5% | 5 |
| Dec 2025 | PING | 40.5K | 5.5% | 6 |
| Jan 2026 | TaylorMade | 246K | 28.9% | 1 |
| Jan 2026 | Titleist | 246K | 28.9% | 2 |
| Jan 2026 | Callaway | 201K | 23.6% | 3 |
| Jan 2026 | Cobra Golf | 60.5K | 7.1% | 4 |
| Jan 2026 | PING | 49.5K | 5.8% | 5 |
| Jan 2026 | Srixon | 49.5K | 5.8% | 6 |
| Feb 2026 | Titleist | 246K | 31.9% | 1 |
| Feb 2026 | TaylorMade | 201K | 26.1% | 2 |
| Feb 2026 | Callaway | 165K | 21.4% | 3 |
| Feb 2026 | Srixon | 60.5K | 7.8% | 4 |
| Feb 2026 | Cobra Golf | 49.5K | 6.4% | 5 |
| Feb 2026 | PING | 49.5K | 6.4% | 6 |
| Mar 2026 | Titleist | 368K | 36.9% | 1 |
| Mar 2026 | TaylorMade | 246K | 24.7% | 2 |
| Mar 2026 | Callaway | 201K | 20.2% | 3 |
| Mar 2026 | Cobra Golf | 60.5K | 6.1% | 4 |
| Mar 2026 | PING | 60.5K | 6.1% | 5 |
| Mar 2026 | Srixon | 60.5K | 6.1% | 6 |
| Apr 2026 | Callaway | 450K | 33.9% | 1 |
| Apr 2026 | Titleist | 368K | 27.7% | 2 |
| Apr 2026 | TaylorMade | 301K | 22.7% | 3 |
| Apr 2026 | PING | 74K | 5.6% | 4 |
| Apr 2026 | Srixon | 74K | 5.6% | 5 |
| Apr 2026 | Cobra Golf | 60.5K | 4.6% | 6 |
| May 2026 | Titleist | 368K | 33.2% | 1 |
| May 2026 | TaylorMade | 301K | 27.1% | 2 |
| May 2026 | Callaway | 246K | 22.2% | 3 |
| May 2026 | Srixon | 74K | 6.7% | 4 |
| May 2026 | Cobra Golf | 60.5K | 5.5% | 5 |
| May 2026 | PING | 60.5K | 5.5% | 6 |
| Jun 2026 | Titleist | 301K | 32.8% | 1 |
| Jun 2026 | TaylorMade | 246K | 26.8% | 2 |
| Jun 2026 | Callaway | 201K | 21.9% | 3 |
| Jun 2026 | PING | 60.5K | 6.6% | 4 |
| Jun 2026 | Srixon | 60.5K | 6.6% | 5 |
| Jun 2026 | Cobra Golf | 49.5K | 5.4% | 6 |
| Jul 2026 | Titleist | 301K | 33.2% | 1 |
| Jul 2026 | TaylorMade | 246K | 27.1% | 2 |
| Jul 2026 | Callaway | 201K | 22.1% | 3 |
| Jul 2026 | Srixon | 60.5K | 6.7% | 4 |
| Jul 2026 | Cobra Golf | 49.5K | 5.5% | 5 |
| Jul 2026 | PING | 49.5K | 5.5% | 6 |
| Aug 2026 | Callaway | 368K | 34.2% | 1 |
| Aug 2026 | Titleist | 301K | 28% | 2 |
| Aug 2026 | TaylorMade | 246K | 22.9% | 3 |
| Aug 2026 | Srixon | 60.5K | 5.6% | 4 |
| Aug 2026 | Cobra Golf | 49.5K | 4.6% | 5 |
| Aug 2026 | PING | 49.5K | 4.6% | 6 |
| Sep 2026 | Titleist | 246K | 32.4% | 1 |
| Sep 2026 | TaylorMade | 201K | 26.5% | 2 |
| Sep 2026 | Callaway | 165K | 21.7% | 3 |
| Sep 2026 | Srixon | 74K | 9.7% | 4 |
| Sep 2026 | PING | 40.5K | 5.3% | 5 |
| Sep 2026 | Cobra Golf | 33.1K | 4.4% | 6 |

## What is being compared

- **Callaway**: Measured on the search term “callaway”.
- **Cobra Golf**: Measured on the search term “cobra golf”.
- **PING**: Measured on the search term “ping golf”.
- **Srixon**: Measured on the search term “srixon”.
- **TaylorMade**: Measured on the search term “taylormade”.
- **Titleist**: Measured on the search term “titleist”.

- [Callaway](/demand/global-en/brands/callaway)
- [Cobra Golf](/demand/global-en/brands/cobra-golf)
- [PING](/demand/global-en/brands/ping)
- [Srixon](/demand/global-en/brands/srixon)
- [TaylorMade](/demand/global-en/brands/taylormade)
- [Titleist](/demand/global-en/brands/titleist)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among golf brands worldwide?

In September 2026, Titleist was the most searched among golf brands worldwide, with an estimated 246K branded searches and 32.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Golf brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/golf-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/golf-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.