--- title: "Golf balls: Which are searched most?" description: "Compare the golf balls people search for. Share of Search among Bridgestone, Callaway, Titleist, TaylorMade, Srixon and Wilson, the golf balls Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/golf-balls" publisher: "Brandwave" --- # Golf balls: Which are searched most? Compare the golf balls people search for. Share of Search among Bridgestone, Callaway, Titleist, TaylorMade, Srixon and Wilson, the golf balls Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Golf balls - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Bridgestone, 27.2% ## Which brand is most popular in search among golf balls worldwide? - Bridgestone and Callaway share the highest estimated Share of Search among golf balls worldwide, at 27.2% in August 2026. - Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among golf balls worldwide decreased from 45% to 27.2%. - Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf balls worldwide increased from 13.5% to 27.2%. - Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf balls worldwide increased from 20.1% to 22.3%. - Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf balls worldwide increased from 16.5% to 18.2%. - Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf balls worldwide peaked at 27.3% in April 2026 and was lowest at 13.4% in February 2026. - Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf balls worldwide peaked at 25.7% in March 2026 and was lowest at 18.9% in November 2025. - Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf balls worldwide peaked at 20.8% in May 2026 and was lowest at 16.3% in February 2026. - Across the 11 months ending August 2026, Srixon’s estimated Share of Search among golf balls worldwide peaked at 5.1% in May 2026 and was lowest at 3.8% in November 2025. - Across the 11 months ending August 2026, Callaway rose from 4th to 2nd among golf balls worldwide. - Across the 11 months ending August 2026, Titleist fell from 2nd to 3rd among golf balls worldwide. - Across the 11 months ending August 2026, TaylorMade fell from 3rd to 4th among golf balls worldwide. - Across the 11 months ending August 2026, Srixon and Wilson held steady: their estimated Share of Search among golf balls worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Bridgestone vs Callaway: compare search popularity](/demand/global-en/compare/bridgestone-vs-callaway): 27.2% Share of Search each. - [Bridgestone vs Titleist: compare search popularity](/demand/global-en/compare/bridgestone-vs-titleist): 27.2% against 22.3% Share of Search. - [Bridgestone vs TaylorMade: compare search popularity](/demand/global-en/compare/bridgestone-vs-taylormade): 27.2% against 18.2% Share of Search. - [Bridgestone vs Srixon: compare search popularity](/demand/global-en/compare/bridgestone-vs-srixon): 27.2% against 4.5% Share of Search. - [Callaway vs Titleist: compare search popularity](/demand/global-en/compare/callaway-vs-titleist): 27.2% against 22.3% Share of Search. - [Callaway vs TaylorMade: compare search popularity](/demand/global-en/compare/callaway-vs-taylormade): 27.2% against 18.2% Share of Search. - [Callaway vs Srixon: compare search popularity](/demand/global-en/compare/callaway-vs-srixon): 27.2% against 4.5% Share of Search. - [Titleist vs TaylorMade: compare search popularity](/demand/global-en/compare/taylormade-vs-titleist): 22.3% against 18.2% Share of Search. - [Titleist vs Srixon: compare search popularity](/demand/global-en/compare/srixon-vs-titleist): 22.3% against 4.5% Share of Search. - [TaylorMade vs Srixon: compare search popularity](/demand/global-en/compare/srixon-vs-taylormade): 18.2% against 4.5% Share of Search. ## How did search popularity change for golf balls worldwide in August 2026? - In August 2026, Callaway overtook TaylorMade to rank 2nd among golf balls worldwide, at 27.2%. - In August 2026, Bridgestone lost estimated Share of Search among golf balls worldwide, from 35.6% to 27.2%. - In August 2026, Titleist lost estimated Share of Search among golf balls worldwide, from 23.8% to 22.3%. - In August 2026, TaylorMade lost estimated Share of Search among golf balls worldwide, from 19.4% to 18.2%. - Srixon’s estimated Share of Search among golf balls worldwide has lost ground for 3 months in a row, from 5.1% to 4.5% in August 2026. - Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bridgestone | 27.2% | 368K | -18.2% | Bridgestone | | 2 | Callaway | 27.2% | 368K | +83.1% | Callaway | | 3 | Titleist | 22.3% | 301K | 0.0% | Titleist | | 4 | TaylorMade | 18.2% | 246K | 0.0% | TaylorMade | | 5 | Srixon | 4.5% | 60.5K | 0.0% | Srixon | | 6 | Wilson | 0.6% | 8.1K | +22.7% | Wilson | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bridgestone | 550K | 45% | 1 | | Oct 2025 | Titleist | 246K | 20.1% | 2 | | Oct 2025 | TaylorMade | 201K | 16.5% | 3 | | Oct 2025 | Callaway | 165K | 13.5% | 4 | | Oct 2025 | Srixon | 49.5K | 4.1% | 5 | | Oct 2025 | Wilson | 9.9K | 0.81% | 6 | | Nov 2025 | Bridgestone | 550K | 42.2% | 1 | | Nov 2025 | TaylorMade | 246K | 18.9% | 2 | | Nov 2025 | Titleist | 246K | 18.9% | 3 | | Nov 2025 | Callaway | 201K | 15.4% | 4 | | Nov 2025 | Srixon | 49.5K | 3.8% | 5 | | Nov 2025 | Wilson | 9.9K | 0.76% | 6 | | Dec 2025 | Bridgestone | 450K | 40.2% | 1 | | Dec 2025 | Titleist | 246K | 22% | 2 | | Dec 2025 | TaylorMade | 201K | 18% | 3 | | Dec 2025 | Callaway | 165K | 14.7% | 4 | | Dec 2025 | Srixon | 49.5K | 4.4% | 5 | | Dec 2025 | Wilson | 8.1K | 0.72% | 6 | | Jan 2026 | Bridgestone | 550K | 42.3% | 1 | | Jan 2026 | TaylorMade | 246K | 18.9% | 2 | | Jan 2026 | Titleist | 246K | 18.9% | 3 | | Jan 2026 | Callaway | 201K | 15.5% | 4 | | Jan 2026 | Srixon | 49.5K | 3.8% | 5 | | Jan 2026 | Wilson | 8.1K | 0.62% | 6 | | Feb 2026 | Bridgestone | 550K | 44.6% | 1 | | Feb 2026 | Titleist | 246K | 20% | 2 | | Feb 2026 | TaylorMade | 201K | 16.3% | 3 | | Feb 2026 | Callaway | 165K | 13.4% | 4 | | Feb 2026 | Srixon | 60.5K | 4.9% | 5 | | Feb 2026 | Wilson | 9.9K | 0.8% | 6 | | Mar 2026 | Bridgestone | 550K | 38.4% | 1 | | Mar 2026 | Titleist | 368K | 25.7% | 2 | | Mar 2026 | TaylorMade | 246K | 17.2% | 3 | | Mar 2026 | Callaway | 201K | 14% | 4 | | Mar 2026 | Srixon | 60.5K | 4.2% | 5 | | Mar 2026 | Wilson | 8.1K | 0.57% | 6 | | Apr 2026 | Bridgestone | 450K | 27.3% | 1 | | Apr 2026 | Callaway | 450K | 27.3% | 2 | | Apr 2026 | Titleist | 368K | 22.3% | 3 | | Apr 2026 | TaylorMade | 301K | 18.2% | 4 | | Apr 2026 | Srixon | 74K | 4.5% | 5 | | Apr 2026 | Wilson | 8.1K | 0.49% | 6 | | May 2026 | Bridgestone | 450K | 31.1% | 1 | | May 2026 | Titleist | 368K | 25.4% | 2 | | May 2026 | TaylorMade | 301K | 20.8% | 3 | | May 2026 | Callaway | 246K | 17% | 4 | | May 2026 | Srixon | 74K | 5.1% | 5 | | May 2026 | Wilson | 8.1K | 0.56% | 6 | | Jun 2026 | Bridgestone | 368K | 31.1% | 1 | | Jun 2026 | Titleist | 301K | 25.4% | 2 | | Jun 2026 | TaylorMade | 246K | 20.8% | 3 | | Jun 2026 | Callaway | 201K | 17% | 4 | | Jun 2026 | Srixon | 60.5K | 5.1% | 5 | | Jun 2026 | Wilson | 8.1K | 0.68% | 6 | | Jul 2026 | Bridgestone | 450K | 35.6% | 1 | | Jul 2026 | Titleist | 301K | 23.8% | 2 | | Jul 2026 | TaylorMade | 246K | 19.4% | 3 | | Jul 2026 | Callaway | 201K | 15.9% | 4 | | Jul 2026 | Srixon | 60.5K | 4.8% | 5 | | Jul 2026 | Wilson | 6.6K | 0.52% | 6 | | Aug 2026 | Bridgestone | 368K | 27.2% | 1 | | Aug 2026 | Callaway | 368K | 27.2% | 2 | | Aug 2026 | Titleist | 301K | 22.3% | 3 | | Aug 2026 | TaylorMade | 246K | 18.2% | 4 | | Aug 2026 | Srixon | 60.5K | 4.5% | 5 | | Aug 2026 | Wilson | 8.1K | 0.6% | 6 | | Sep 2026 | Bridgestone | — | — | — | | Sep 2026 | Callaway | — | — | — | | Sep 2026 | Srixon | — | — | — | | Sep 2026 | TaylorMade | — | — | — | | Sep 2026 | Titleist | — | — | — | | Sep 2026 | Wilson | — | — | — | ## What is being compared - **Bridgestone**: Measured on the search term “bridgestone”. - **Callaway**: Measured on the search term “callaway”. - **Srixon**: Measured on the search term “srixon”. - **TaylorMade**: Measured on the search term “taylormade”. - **Titleist**: Measured on the search term “titleist”. - **Wilson**: Measured on the search term “wilson padel”. - [Bridgestone](/demand/global-en/brands/bridgestone) - [Callaway](/demand/global-en/brands/callaway) - [Srixon](/demand/global-en/brands/srixon) - [TaylorMade](/demand/global-en/brands/taylormade) - [Titleist](/demand/global-en/brands/titleist) - [Wilson](/demand/global-en/brands/wilson) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among golf balls worldwide? Bridgestone and Callaway share the highest estimated Share of Search among golf balls worldwide, at 27.2% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Golf balls: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/golf-balls This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/golf-balls. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.