--- title: "Golf clothing brands: Which are searched most?" description: "Compare the brands golfers buy polos, pants and outerwear from. Share of Search among Peter Millar, Rhoback, Johnnie-O, Malbon Golf, TravisMathew, Holderness & Bourne, Greyson Clothiers, Nike, Galvin Green, J.Lindeberg, Lululemon, Redvanly, Under Armour, Adidas and FootJoy, the golf clothing brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/golf-apparel-brands" publisher: "Brandwave" --- # Golf clothing brands: Which are searched most? Compare the brands golfers buy polos, pants and outerwear from. Share of Search among Peter Millar, Rhoback, Johnnie-O, Malbon Golf, TravisMathew, Holderness & Bourne, Greyson Clothiers, Nike, Galvin Green, J.Lindeberg, Lululemon, Redvanly, Under Armour, Adidas and FootJoy, the golf clothing brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Golf clothing brands - **Market**: Global - **Brands compared**: 15 - **Month measured**: Sep 2026 - **Highest Share of Search**: Peter Millar, 49.3% ## Which brand is most popular in search among golf clothing brands worldwide? - In September 2026, Peter Millar was the most searched among golf clothing brands worldwide, with an estimated 673K branded searches, 49.3% of all searches for the 15 we track. - Rhoback is in 2nd place, 37.2 percentage points behind at 12.1%. - Across the 12 months ending September 2026, Peter Millar’s share of searches among golf clothing brands worldwide increased from 29.3% to 49.3%. - Across the 12 months ending September 2026, Rhoback’s share of searches among golf clothing brands worldwide decreased from 19.6% to 12.1%. - Across the 12 months ending September 2026, Johnnie-O’s share of searches among golf clothing brands worldwide increased from 7.2% to 8.1%. - Across the 12 months ending September 2026, Malbon Golf’s share of searches among golf clothing brands worldwide decreased from 8.8% to 8.1%. - Across the 12 months ending September 2026, TravisMathew’s share of searches among golf clothing brands worldwide decreased from 13.1% to 8.1%. - Across the 12 months ending September 2026, Holderness & Bourne’s share of searches among golf clothing brands worldwide decreased from 5.9% to 4.4%. - Across the 12 months ending September 2026, Greyson Clothiers’ share of searches among golf clothing brands worldwide decreased from 3.4% to 2.2%. - Across the 12 months ending September 2026, Nike’s share of searches among golf clothing brands worldwide decreased from 2.6% to 1.6%. - Across the 12 months ending September 2026, Galvin Green’s share of searches among golf clothing brands worldwide decreased from 1.8% to 1.1%. - Across the 12 months ending September 2026, Redvanly’s share of searches among golf clothing brands worldwide decreased from 1.8% to 1.1%. - Across the 12 months ending September 2026, Under Armour’s share of searches among golf clothing brands worldwide decreased from 1.4% to 0.89%. - Across the 12 months ending September 2026, Adidas’ share of searches among golf clothing brands worldwide decreased from 1.8% to 0.59%. - Across the 12 months ending September 2026, Peter Millar’s share of searches among golf clothing brands worldwide peaked at 49.3% in September 2026 and was lowest at 27.9% in November 2025. - Across the 12 months ending September 2026, Rhoback’s share of searches among golf clothing brands worldwide peaked at 27.9% in November 2025 and was lowest at 11.1% in July 2026. - Across the 12 months ending September 2026, Johnnie-O’s share of searches among golf clothing brands worldwide peaked at 11.1% in July 2026 and was lowest at 6.2% in August 2026. - Across the 12 months ending September 2026, Malbon Golf’s share of searches among golf clothing brands worldwide peaked at 12.6% in April 2026 and was lowest at 8% in January 2026. - Across the 12 months ending September 2026, TravisMathew’s share of searches among golf clothing brands worldwide peaked at 14.3% in February 2026 and was lowest at 8.1% in September 2026. - Across the 12 months ending September 2026, Holderness & Bourne’s share of searches among golf clothing brands worldwide peaked at 6.1% in May 2026 and was lowest at 4.4% in January 2026. - Across the 12 months ending September 2026, Greyson Clothiers’ share of searches among golf clothing brands worldwide peaked at 3.4% in October 2025 and was lowest at 2.2% in August 2026. - Across the 12 months ending September 2026, Nike’s share of searches among golf clothing brands worldwide peaked at 4.6% in April 2026 and was lowest at 1.6% in September 2026. - Across the 12 months ending September 2026, Lululemon’s share of searches among golf clothing brands worldwide peaked at 1.8% in May 2026 and was lowest at 0.75% in November 2025. - Across the 12 months ending September 2026, Adidas’ share of searches among golf clothing brands worldwide peaked at 2.1% in March 2026 and was lowest at 0.59% in September 2026. - Across the 12 months ending September 2026, Johnnie-O rose from 5th to 3rd among golf clothing brands worldwide. - Across the 12 months ending September 2026, TravisMathew fell from 3rd to 5th among golf clothing brands worldwide. - Across the 12 months ending September 2026, Galvin Green rose from 10th to 9th among golf clothing brands worldwide. - Across the 12 months ending September 2026, J.Lindeberg rose from 12th to 10th among golf clothing brands worldwide. - Across the 12 months ending September 2026, Lululemon rose from 14th to 11th among golf clothing brands worldwide. - Across the 12 months ending September 2026, Redvanly fell from 11th to 12th among golf clothing brands worldwide. - Across the 12 months ending September 2026, Adidas fell from 9th to 14th among golf clothing brands worldwide. - Across the 12 months ending September 2026, FootJoy held steady: its share of searches among golf clothing brands worldwide moved less than 0.5 percentage points. ## Top golf clothing brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Peter Millar, Adidas and FootJoy appeared every time. Peter Millar was recommended most often, coming first in two out of five answers. FootJoy was second, and Adidas was third. Rhoback, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peter Millar | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | FootJoy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Lululemon | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Nike | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Under Armour | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Greyson Clothiers | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Malbon Golf | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Holderness & Bourne | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | TravisMathew | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Rhoback | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Johnnie-O | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Galvin Green | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | J.Lindeberg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Redvanly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about golf clothing brands - Asked ChatGPT "Which golf clothing brand should I buy?": 1. Peter Millar, 2. Lululemon, 3. FootJoy, 4. Under Armour, 5. Adidas - Asked ChatGPT "What are the best golf clothing brands?": 1. Peter Millar, 2. Greyson Clothiers, 3. Malbon Golf, 4. FootJoy, 5. Lululemon, 6. Holderness & Bourne, 7. Nike, 8. TravisMathew, 9. Adidas, 10. Under Armour - Asked ChatGPT "What's the best golf clothing brand for playing in hot weather?": 1. Under Armour, 2. Lululemon, 3. Adidas, 4. FootJoy, 5. Peter Millar - Searched Google, AI Overview "golf apparel": 1. Nike, 2. Adidas, 3. Under Armour, 4. FootJoy, 5. Peter Millar - Searched Google, AI Overview "golf clothes": 1. Nike, 2. Adidas, 3. FootJoy, 4. Peter Millar, 5. Lululemon Not named in any answer: Rhoback, Johnnie-O, Galvin Green, J.Lindeberg and Redvanly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## Compare search popularity between leading brands - [Peter Millar vs Rhoback: compare search popularity](/demand/global-en/compare/peter-millar-vs-rhoback): 49.3% against 12.1% Share of Search. - [Peter Millar vs Johnnie-O: compare search popularity](/demand/global-en/compare/johnnie-o-vs-peter-millar): 49.3% against 8.1% Share of Search. - [Peter Millar vs Malbon Golf: compare search popularity](/demand/global-en/compare/malbon-golf-vs-peter-millar): 49.3% against 8.1% Share of Search. - [Peter Millar vs TravisMathew: compare search popularity](/demand/global-en/compare/peter-millar-vs-travismathew): 49.3% against 8.1% Share of Search. - [Rhoback vs Johnnie-O: compare search popularity](/demand/global-en/compare/johnnie-o-vs-rhoback): 12.1% against 8.1% Share of Search. - [Rhoback vs Malbon Golf: compare search popularity](/demand/global-en/compare/malbon-golf-vs-rhoback): 12.1% against 8.1% Share of Search. - [Rhoback vs TravisMathew: compare search popularity](/demand/global-en/compare/rhoback-vs-travismathew): 12.1% against 8.1% Share of Search. - [Johnnie-O vs Malbon Golf: compare search popularity](/demand/global-en/compare/johnnie-o-vs-malbon-golf): 8.1% Share of Search each. - [Johnnie-O vs TravisMathew: compare search popularity](/demand/global-en/compare/johnnie-o-vs-travismathew): 8.1% Share of Search each. - [Malbon Golf vs TravisMathew: compare search popularity](/demand/global-en/compare/malbon-golf-vs-travismathew): 8.1% Share of Search each. ## How did search popularity change for golf clothing brands worldwide in September 2026? - In September 2026, Johnnie-O overtook Malbon Golf and TravisMathew to rank 3rd among golf clothing brands worldwide, with 8.1% of the searches. - In September 2026, Peter Millar gained share of searches among golf clothing brands worldwide, from 45.9% to 49.3%. - In September 2026, Rhoback lost share of searches among golf clothing brands worldwide, from 13.7% to 12.1%. - In September 2026, Malbon Golf lost share of searches among golf clothing brands worldwide, from 9.2% to 8.1%. - In September 2026, TravisMathew lost share of searches among golf clothing brands worldwide, from 9.2% to 8.1%. - In September 2026, Holderness & Bourne lost share of searches among golf clothing brands worldwide, from 5% to 4.4%. - Nike’s share of searches among golf clothing brands worldwide has lost ground for 3 months in a row, from 3.9% to 1.6% in September 2026. - Adidas’ share of searches among golf clothing brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.59% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Peter Millar | 49.3% | 673K | 0.0% | Peter Millar | | 2 | Rhoback | 12.1% | 165K | -17.9% | Rhoback | | 3 | Johnnie-O | 8.1% | 110K | +21.5% | Johnnie-O | | 4 | Malbon Golf | 8.1% | 110K | -18.5% | Malbon Golf | | 5 | TravisMathew | 8.1% | 110K | -18.5% | Callaway | | 6 | Holderness & Bourne | 4.4% | 60.5K | -18.2% | Holderness & Bourne | | 7 | Greyson Clothiers | 2.2% | 30.3K | -5.6% | Greyson Clothiers | | 8 | Nike | 1.6% | 22.2K | -18.1% | Nike | | 9 | Galvin Green | 1.1% | 14.8K | +22.3% | Galvin Green | | 10 | J.Lindeberg | 1.1% | 14.8K | -18.2% | J.Lindeberg | | 11 | Lululemon | 1.1% | 14.8K | -18.2% | Lululemon | | 12 | Redvanly | 1.1% | 14.8K | -18.2% | Redvanly | | 13 | Under Armour | 0.89% | 12.1K | 0.0% | Under Armour | | 14 | Adidas | 0.59% | 8.1K | -33.1% | Adidas | | 15 | FootJoy | 0.4% | 5.4K | -33.3% | FootJoy | Nike, J.Lindeberg and 4 other brands sell other things too, so only their searches that name this product count here, like “nike golf apparel”. ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Peter Millar | 246K | 29.3% | 1 | | Oct 2025 | Rhoback | 165K | 19.6% | 2 | | Oct 2025 | TravisMathew | 110K | 13.1% | 3 | | Oct 2025 | Malbon Golf | 74K | 8.8% | 4 | | Oct 2025 | Johnnie-O | 60.5K | 7.2% | 5 | | Oct 2025 | Holderness & Bourne | 49.5K | 5.9% | 6 | | Oct 2025 | Greyson Clothiers | 28.8K | 3.4% | 7 | | Oct 2025 | Nike | 22.2K | 2.6% | 8 | | Oct 2025 | Adidas | 14.8K | 1.8% | 9 | | Oct 2025 | Galvin Green | 14.8K | 1.8% | 10 | | Oct 2025 | Redvanly | 14.8K | 1.8% | 11 | | Oct 2025 | J.Lindeberg | 12.1K | 1.4% | 12 | | Oct 2025 | Under Armour | 12.1K | 1.4% | 13 | | Oct 2025 | Lululemon | 9.9K | 1.2% | 14 | | Oct 2025 | FootJoy | 5.4K | 0.64% | 15 | | Nov 2025 | Peter Millar | 368K | 27.9% | 1 | | Nov 2025 | Rhoback | 368K | 27.9% | 2 | | Nov 2025 | TravisMathew | 165K | 12.5% | 3 | | Nov 2025 | Malbon Golf | 110K | 8.3% | 4 | | Nov 2025 | Johnnie-O | 90.5K | 6.9% | 5 | | Nov 2025 | Holderness & Bourne | 60.5K | 4.6% | 6 | | Nov 2025 | Greyson Clothiers | 35.2K | 2.7% | 7 | | Nov 2025 | Nike | 33.1K | 2.5% | 8 | | Nov 2025 | Galvin Green | 18.1K | 1.4% | 9 | | Nov 2025 | Redvanly | 18.1K | 1.4% | 10 | | Nov 2025 | J.Lindeberg | 14.8K | 1.1% | 11 | | Nov 2025 | Adidas | 12.1K | 0.92% | 12 | | Nov 2025 | Under Armour | 12.1K | 0.92% | 13 | | Nov 2025 | Lululemon | 9.9K | 0.75% | 14 | | Nov 2025 | FootJoy | 5.4K | 0.41% | 15 | | Dec 2025 | Peter Millar | 368K | 30.4% | 1 | | Dec 2025 | Rhoback | 246K | 20.3% | 2 | | Dec 2025 | TravisMathew | 165K | 13.6% | 3 | | Dec 2025 | Johnnie-O | 110K | 9.1% | 4 | | Dec 2025 | Malbon Golf | 110K | 9.1% | 5 | | Dec 2025 | Holderness & Bourne | 60.5K | 5% | 6 | | Dec 2025 | Greyson Clothiers | 33.7K | 2.8% | 7 | | Dec 2025 | Nike | 33.1K | 2.7% | 8 | | Dec 2025 | Redvanly | 18.1K | 1.5% | 9 | | Dec 2025 | Adidas | 14.8K | 1.2% | 10 | | Dec 2025 | Galvin Green | 14.8K | 1.2% | 11 | | Dec 2025 | J.Lindeberg | 12.1K | 1% | 12 | | Dec 2025 | Lululemon | 9.9K | 0.82% | 13 | | Dec 2025 | Under Armour | 9.9K | 0.82% | 14 | | Dec 2025 | FootJoy | 6.6K | 0.54% | 15 | | Jan 2026 | Peter Millar | 368K | 40% | 1 | | Jan 2026 | Rhoback | 135K | 14.7% | 2 | | Jan 2026 | TravisMathew | 110K | 12% | 3 | | Jan 2026 | Johnnie-O | 74K | 8% | 4 | | Jan 2026 | Malbon Golf | 74K | 8% | 5 | | Jan 2026 | Holderness & Bourne | 40.5K | 4.4% | 6 | | Jan 2026 | Greyson Clothiers | 27.6K | 3% | 7 | | Jan 2026 | Nike | 22.2K | 2.4% | 8 | | Jan 2026 | Galvin Green | 12.1K | 1.3% | 9 | | Jan 2026 | Lululemon | 12.1K | 1.3% | 10 | | Jan 2026 | Redvanly | 12.1K | 1.3% | 11 | | Jan 2026 | J.Lindeberg | 9.9K | 1.1% | 12 | | Jan 2026 | Under Armour | 9.9K | 1.1% | 13 | | Jan 2026 | Adidas | 6.6K | 0.72% | 14 | | Jan 2026 | FootJoy | 5.4K | 0.59% | 15 | | Feb 2026 | Peter Millar | 246K | 32.1% | 1 | | Feb 2026 | Rhoback | 110K | 14.3% | 2 | | Feb 2026 | TravisMathew | 110K | 14.3% | 3 | | Feb 2026 | Malbon Golf | 74K | 9.6% | 4 | | Feb 2026 | Johnnie-O | 60.5K | 7.9% | 5 | | Feb 2026 | Holderness & Bourne | 40.5K | 5.3% | 6 | | Feb 2026 | Nike | 33.1K | 4.3% | 7 | | Feb 2026 | Greyson Clothiers | 24.7K | 3.2% | 8 | | Feb 2026 | Adidas | 12.1K | 1.6% | 9 | | Feb 2026 | Redvanly | 12.1K | 1.6% | 10 | | Feb 2026 | Galvin Green | 9.9K | 1.3% | 11 | | Feb 2026 | J.Lindeberg | 9.9K | 1.3% | 12 | | Feb 2026 | Lululemon | 9.9K | 1.3% | 13 | | Feb 2026 | Under Armour | 9.9K | 1.3% | 14 | | Feb 2026 | FootJoy | 4.4K | 0.57% | 15 | | Mar 2026 | Peter Millar | 301K | 29% | 1 | | Mar 2026 | Rhoback | 165K | 15.9% | 2 | | Mar 2026 | TravisMathew | 135K | 13% | 3 | | Mar 2026 | Malbon Golf | 110K | 10.6% | 4 | | Mar 2026 | Johnnie-O | 90.5K | 8.7% | 5 | | Mar 2026 | Holderness & Bourne | 60.5K | 5.8% | 6 | | Mar 2026 | Nike | 40.5K | 3.9% | 7 | | Mar 2026 | Greyson Clothiers | 30.3K | 2.9% | 8 | | Mar 2026 | Adidas | 22.2K | 2.1% | 9 | | Mar 2026 | Redvanly | 18.1K | 1.7% | 10 | | Mar 2026 | J.Lindeberg | 14.8K | 1.4% | 11 | | Mar 2026 | Lululemon | 14.8K | 1.4% | 12 | | Mar 2026 | Under Armour | 14.8K | 1.4% | 13 | | Mar 2026 | Galvin Green | 12.1K | 1.2% | 14 | | Mar 2026 | FootJoy | 9.9K | 0.95% | 15 | | Apr 2026 | Peter Millar | 450K | 34.4% | 1 | | Apr 2026 | Malbon Golf | 165K | 12.6% | 2 | | Apr 2026 | Rhoback | 165K | 12.6% | 3 | | Apr 2026 | TravisMathew | 135K | 10.3% | 4 | | Apr 2026 | Johnnie-O | 90.5K | 6.9% | 5 | | Apr 2026 | Holderness & Bourne | 74K | 5.7% | 6 | | Apr 2026 | Nike | 60.5K | 4.6% | 7 | | Apr 2026 | Greyson Clothiers | 37K | 2.8% | 8 | | Apr 2026 | Adidas | 27.1K | 2.1% | 9 | | Apr 2026 | J.Lindeberg | 22.2K | 1.7% | 10 | | Apr 2026 | Lululemon | 22.2K | 1.7% | 11 | | Apr 2026 | Redvanly | 18.1K | 1.4% | 12 | | Apr 2026 | Under Armour | 18.1K | 1.4% | 13 | | Apr 2026 | Galvin Green | 12.1K | 0.93% | 14 | | Apr 2026 | FootJoy | 9.9K | 0.76% | 15 | | May 2026 | Peter Millar | 368K | 30.5% | 1 | | May 2026 | Rhoback | 165K | 13.7% | 2 | | May 2026 | TravisMathew | 165K | 13.7% | 3 | | May 2026 | Malbon Golf | 135K | 11.2% | 4 | | May 2026 | Johnnie-O | 90.5K | 7.5% | 5 | | May 2026 | Holderness & Bourne | 74K | 6.1% | 6 | | May 2026 | Nike | 49.5K | 4.1% | 7 | | May 2026 | Greyson Clothiers | 39.2K | 3.2% | 8 | | May 2026 | Adidas | 22.2K | 1.8% | 9 | | May 2026 | Lululemon | 22.2K | 1.8% | 10 | | May 2026 | J.Lindeberg | 18.1K | 1.5% | 11 | | May 2026 | Redvanly | 18.1K | 1.5% | 12 | | May 2026 | Under Armour | 18.1K | 1.5% | 13 | | May 2026 | Galvin Green | 12.1K | 1% | 14 | | May 2026 | FootJoy | 9.9K | 0.82% | 15 | | Jun 2026 | Peter Millar | 368K | 28.7% | 1 | | Jun 2026 | Rhoback | 246K | 19.2% | 2 | | Jun 2026 | TravisMathew | 165K | 12.8% | 3 | | Jun 2026 | Malbon Golf | 135K | 10.5% | 4 | | Jun 2026 | Johnnie-O | 110K | 8.6% | 5 | | Jun 2026 | Holderness & Bourne | 74K | 5.8% | 6 | | Jun 2026 | Nike | 49.5K | 3.9% | 7 | | Jun 2026 | Greyson Clothiers | 32.1K | 2.5% | 8 | | Jun 2026 | Adidas | 18.1K | 1.4% | 9 | | Jun 2026 | J.Lindeberg | 18.1K | 1.4% | 10 | | Jun 2026 | Lululemon | 18.1K | 1.4% | 11 | | Jun 2026 | Redvanly | 18.1K | 1.4% | 12 | | Jun 2026 | Galvin Green | 12.1K | 0.94% | 13 | | Jun 2026 | Under Armour | 12.1K | 0.94% | 14 | | Jun 2026 | FootJoy | 8.1K | 0.63% | 15 | | Jul 2026 | Peter Millar | 450K | 36.9% | 1 | | Jul 2026 | Johnnie-O | 135K | 11.1% | 2 | | Jul 2026 | Malbon Golf | 135K | 11.1% | 3 | | Jul 2026 | Rhoback | 135K | 11.1% | 4 | | Jul 2026 | TravisMathew | 135K | 11.1% | 5 | | Jul 2026 | Holderness & Bourne | 60.5K | 5% | 6 | | Jul 2026 | Nike | 40.5K | 3.3% | 7 | | Jul 2026 | Greyson Clothiers | 32.1K | 2.6% | 8 | | Jul 2026 | J.Lindeberg | 18.1K | 1.5% | 9 | | Jul 2026 | Lululemon | 18.1K | 1.5% | 10 | | Jul 2026 | Redvanly | 18.1K | 1.5% | 11 | | Jul 2026 | Adidas | 12.1K | 0.99% | 12 | | Jul 2026 | Under Armour | 12.1K | 0.99% | 13 | | Jul 2026 | Galvin Green | 9.9K | 0.81% | 14 | | Jul 2026 | FootJoy | 8.1K | 0.66% | 15 | | Aug 2026 | Peter Millar | 673K | 45.9% | 1 | | Aug 2026 | Rhoback | 201K | 13.7% | 2 | | Aug 2026 | Malbon Golf | 135K | 9.2% | 3 | | Aug 2026 | TravisMathew | 135K | 9.2% | 4 | | Aug 2026 | Johnnie-O | 90.5K | 6.2% | 5 | | Aug 2026 | Holderness & Bourne | 74K | 5% | 6 | | Aug 2026 | Greyson Clothiers | 32.1K | 2.2% | 7 | | Aug 2026 | Nike | 27.1K | 1.8% | 8 | | Aug 2026 | J.Lindeberg | 18.1K | 1.2% | 9 | | Aug 2026 | Lululemon | 18.1K | 1.2% | 10 | | Aug 2026 | Redvanly | 18.1K | 1.2% | 11 | | Aug 2026 | Adidas | 12.1K | 0.83% | 12 | | Aug 2026 | Galvin Green | 12.1K | 0.83% | 13 | | Aug 2026 | Under Armour | 12.1K | 0.83% | 14 | | Aug 2026 | FootJoy | 8.1K | 0.55% | 15 | | Sep 2026 | Peter Millar | 673K | 49.3% | 1 | | Sep 2026 | Rhoback | 165K | 12.1% | 2 | | Sep 2026 | Johnnie-O | 110K | 8.1% | 3 | | Sep 2026 | Malbon Golf | 110K | 8.1% | 4 | | Sep 2026 | TravisMathew | 110K | 8.1% | 5 | | Sep 2026 | Holderness & Bourne | 60.5K | 4.4% | 6 | | Sep 2026 | Greyson Clothiers | 30.3K | 2.2% | 7 | | Sep 2026 | Nike | 22.2K | 1.6% | 8 | | Sep 2026 | Galvin Green | 14.8K | 1.1% | 9 | | Sep 2026 | J.Lindeberg | 14.8K | 1.1% | 10 | | Sep 2026 | Lululemon | 14.8K | 1.1% | 11 | | Sep 2026 | Redvanly | 14.8K | 1.1% | 12 | | Sep 2026 | Under Armour | 12.1K | 0.89% | 13 | | Sep 2026 | Adidas | 8.1K | 0.59% | 14 | | Sep 2026 | FootJoy | 5.4K | 0.4% | 15 | ## What is being compared - **Adidas**: Measured on the search term “adidas golf apparel”. - **FootJoy**: Measured on the search term “footjoy golf shirt”. - **Galvin Green**: Measured on the search term “galvin green”. - **Greyson Clothiers**: Measured on the search terms “greyson clothiers” and “greyson golf”, summed into one figure. - **Holderness & Bourne**: Measured on the search term “holderness and bourne”. - **J.Lindeberg**: Measured on the search term “j lindeberg golf”. - **Johnnie-O**: Measured on the search term “johnnie o”. - **Lululemon**: Measured on the search term “lululemon golf”. - **Malbon Golf**: Measured on the search term “malbon”. - **Nike**: Measured on the search term “nike golf apparel”. - **Peter Millar**: Measured on the search term “peter millar”. - **Redvanly**: Measured on the search term “redvanly”. - **Rhoback**: Measured on the search term “rhoback”. - **TravisMathew**: Measured on the search term “travismathew”. - **Under Armour**: Measured on the search term “under armour golf”. - [Adidas](/demand/global-en/brands/adidas) - [FootJoy](/demand/global-en/brands/footjoy) - [Galvin Green](/demand/global-en/brands/galvin-green) - [Greyson Clothiers](/demand/global-en/brands/greyson-clothiers) - [Holderness & Bourne](/demand/global-en/brands/holderness-and-bourne) - [J.Lindeberg](/demand/global-en/brands/j-lindeberg) - [Johnnie-O](/demand/global-en/brands/johnnie-o) - [Lululemon](/demand/global-en/brands/lululemon) - [Malbon Golf](/demand/global-en/brands/malbon-golf) - [Nike](/demand/global-en/brands/nike) - [Peter Millar](/demand/global-en/brands/peter-millar) - [Redvanly](/demand/global-en/brands/redvanly) - [Rhoback](/demand/global-en/brands/rhoback) - [TravisMathew](/demand/global-en/brands/travismathew) - [Under Armour](/demand/global-en/brands/under-armour) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among golf clothing brands worldwide? In September 2026, Peter Millar was the most searched among golf clothing brands worldwide, with an estimated 673K branded searches, 49.3% of all searches for the 15 we track. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Golf clothing brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/golf-apparel-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/golf-apparel-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.