---
title: "Payroll platforms: Which brands are most popular in search?"
description: "Compare services and tools used to run payroll across multiple countries. Share of Search among Deel, Remote, Papaya Global, Oyster HR and Multiplier, the payroll platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/global-payroll-platforms"
publisher: "Brandwave"
---

# Payroll platforms: Which brands are most popular in search?

Compare services and tools used to run payroll across multiple countries. Share of Search among Deel, Remote, Papaya Global, Oyster HR and Multiplier, the payroll platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: payroll platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Deel, 86.1%

## Which brand is most popular in search among payroll platforms worldwide?

- In August 2026, Deel was the most searched among payroll platforms worldwide, with an estimated 323K branded searches and 86.1% estimated Share of Search within this set.
- Remote is in 2nd place, 77.8 percentage points behind at 8.3% Share of Search.
- Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll platforms worldwide increased from 82.9% to 86.1%.
- Across the 11 months ending August 2026, Remote’s estimated Share of Search among payroll platforms worldwide decreased from 11.4% to 8.3%.
- Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll platforms worldwide peaked at 90.2% in May 2026 and was lowest at 82.9% in October 2025.
- Across the 11 months ending August 2026, Remote’s estimated Share of Search among payroll platforms worldwide peaked at 11.4% in October 2025 and was lowest at 5.9% in May 2026.
- Across the 11 months ending August 2026, Papaya Global’s estimated Share of Search among payroll platforms worldwide peaked at 3.6% in January 2026 and was lowest at 2.1% in May 2026.
- Across the 11 months ending August 2026, Papaya Global, Oyster HR and Multiplier held steady: their estimated Share of Search among payroll platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Deel vs Remote: compare search popularity](/demand/global-en/compare/deel-vs-remote): 86.1% against 8.3% Share of Search.
- [Deel vs Papaya Global: compare search popularity](/demand/global-en/compare/deel-vs-papaya-global): 86.1% against 2.9% Share of Search.
- [Deel vs Oyster HR: compare search popularity](/demand/global-en/compare/deel-vs-oyster-hr): 86.1% against 2% Share of Search.
- [Remote vs Papaya Global: compare search popularity](/demand/global-en/compare/papaya-global-vs-remote): 8.3% against 2.9% Share of Search.
- [Remote vs Oyster HR: compare search popularity](/demand/global-en/compare/oyster-hr-vs-remote): 8.3% against 2% Share of Search.
- [Papaya Global vs Oyster HR: compare search popularity](/demand/global-en/compare/oyster-hr-vs-papaya-global): 2.9% against 2% Share of Search.

## How did search popularity change for payroll platforms worldwide in August 2026?

- In August 2026, Remote gained estimated Share of Search among payroll platforms worldwide, from 7.2% to 8.3%.
- In August 2026, Deel lost estimated Share of Search among payroll platforms worldwide, from 86.8% to 86.1%.
- Estimated monthly branded searches for Multiplier worldwide fell 11.7% over 11 measured months, from 2.5K to 2.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Deel | 86.1% | 323K | +0.9% | Deel |
| 2 | Remote | 8.3% | 31.1K | +17.0% | Remote |
| 3 | Papaya Global | 2.9% | 11K | -1.0% | Papaya Global |
| 4 | Oyster HR | 2% | 7.7K | -14.7% | Oyster HR |
| 5 | Multiplier | 0.58% | 2.2K | +10.1% | Multiplier |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Deel | 319K | 82.9% | 1 |
| Oct 2025 | Remote | 43.8K | 11.4% | 2 |
| Oct 2025 | Papaya Global | 11.4K | 3% | 3 |
| Oct 2025 | Oyster HR | 8.2K | 2.1% | 4 |
| Oct 2025 | Multiplier | 2.5K | 0.64% | 5 |
| Nov 2025 | Deel | 319K | 84.7% | 1 |
| Nov 2025 | Remote | 36.3K | 9.7% | 2 |
| Nov 2025 | Papaya Global | 11.4K | 3% | 3 |
| Nov 2025 | Oyster HR | 7.8K | 2.1% | 4 |
| Nov 2025 | Multiplier | 2.1K | 0.56% | 5 |
| Dec 2025 | Deel | 319K | 86.7% | 1 |
| Dec 2025 | Remote | 29.9K | 8.1% | 2 |
| Dec 2025 | Papaya Global | 9.2K | 2.5% | 3 |
| Dec 2025 | Oyster HR | 7.7K | 2.1% | 4 |
| Dec 2025 | Multiplier | 1.9K | 0.51% | 5 |
| Jan 2026 | Deel | 320K | 85.5% | 1 |
| Jan 2026 | Remote | 30.6K | 8.2% | 2 |
| Jan 2026 | Papaya Global | 13.7K | 3.6% | 3 |
| Jan 2026 | Oyster HR | 7.8K | 2.1% | 4 |
| Jan 2026 | Multiplier | 2.1K | 0.57% | 5 |
| Feb 2026 | Deel | 320K | 87.1% | 1 |
| Feb 2026 | Remote | 26K | 7.1% | 2 |
| Feb 2026 | Papaya Global | 11.6K | 3.2% | 3 |
| Feb 2026 | Oyster HR | 7.8K | 2.1% | 4 |
| Feb 2026 | Multiplier | 2.1K | 0.59% | 5 |
| Mar 2026 | Deel | 322K | 85.7% | 1 |
| Mar 2026 | Remote | 30.9K | 8.2% | 2 |
| Mar 2026 | Papaya Global | 11.3K | 3% | 3 |
| Mar 2026 | Oyster HR | 9.1K | 2.4% | 4 |
| Mar 2026 | Multiplier | 2.3K | 0.6% | 5 |
| Apr 2026 | Deel | 321K | 86.1% | 1 |
| Apr 2026 | Remote | 30.6K | 8.2% | 2 |
| Apr 2026 | Papaya Global | 11.2K | 3% | 3 |
| Apr 2026 | Oyster HR | 7.8K | 2.1% | 4 |
| Apr 2026 | Multiplier | 2.1K | 0.57% | 5 |
| May 2026 | Deel | 485K | 90.2% | 1 |
| May 2026 | Remote | 31.7K | 5.9% | 2 |
| May 2026 | Papaya Global | 11.2K | 2.1% | 3 |
| May 2026 | Oyster HR | 7.8K | 1.4% | 4 |
| May 2026 | Multiplier | 2K | 0.36% | 5 |
| Jun 2026 | Deel | 321K | 86.7% | 1 |
| Jun 2026 | Remote | 27.1K | 7.3% | 2 |
| Jun 2026 | Papaya Global | 11.1K | 3% | 3 |
| Jun 2026 | Oyster HR | 8.8K | 2.4% | 4 |
| Jun 2026 | Multiplier | 2.1K | 0.57% | 5 |
| Jul 2026 | Deel | 320K | 86.8% | 1 |
| Jul 2026 | Remote | 26.6K | 7.2% | 2 |
| Jul 2026 | Papaya Global | 11.1K | 3% | 3 |
| Jul 2026 | Oyster HR | 9K | 2.4% | 4 |
| Jul 2026 | Multiplier | 2K | 0.54% | 5 |
| Aug 2026 | Deel | 323K | 86.1% | 1 |
| Aug 2026 | Remote | 31.1K | 8.3% | 2 |
| Aug 2026 | Papaya Global | 11K | 2.9% | 3 |
| Aug 2026 | Oyster HR | 7.7K | 2% | 4 |
| Aug 2026 | Multiplier | 2.2K | 0.58% | 5 |
| Sep 2026 | Deel | — | — | — |
| Sep 2026 | Multiplier | — | — | — |
| Sep 2026 | Oyster HR | — | — | — |
| Sep 2026 | Papaya Global | — | — | — |
| Sep 2026 | Remote | — | — | — |

## What is being compared

- **Deel**: Measured on the search terms “Deel”, “deel app”, “deel com”, “deel company”, “deel contractor management”, “deel contractors”, “deel cost”, “deel costs”, “deel demo”, “deel employer of record”, “deel eor”, “deel global payroll”, “deel hr”, “deel hr company”, “deel payroll”, “deel prices”, “deel pricing”, “deel software”, “deel website”, “deel.com”, “global payroll deel”, “let's deel”, “letsdeel” and “payroll deel”, summed into one figure.
- **Multiplier**: Measured on the search terms “multiplier employer of record”, “multiplier eor”, “multiplier global payroll”, “multiplier hr”, “multiplier payroll”, “payroll multiplier”, “usemultiplier” and “usemultiplier com”, summed into one figure.
- **Oyster HR**: Measured on the search terms “oyster eor”, “oyster global payroll”, “Oyster HR”, “oyster hr app”, “oyster hr company”, “oyster hr platform”, “oyster hr pricing”, “oyster hr software”, “oysterhr” and “oysterhr.com”, summed into one figure.
- **Papaya Global**: Measured on the search terms “global papaya”, “papaya employment”, “papaya eor”, “Papaya Global”, “papaya global app”, “papaya global company”, “papaya global eor”, “papaya global global payroll”, “papaya global inc”, “papaya global payroll”, “papaya global pricing”, “papaya hr”, “papaya payroll”, “papayaglobal” and “papayaglobal com”, summed into one figure.
- **Remote**: Measured on the search terms “contractor management remote”, “global payroll remote”, “payroll remote”, “remote com”, “remote com company”, “remote com eor”, “remote contractor management”, “remote eor”, “remote global payroll”, “remote payroll”, “remote.com”, “remote.com eor”, “remote.com payroll”, “remote.com pricing” and “www remote com”, summed into one figure.

- [Deel](/demand/global-en/brands/deel)
- [Multiplier](/demand/global-en/brands/multiplier)
- [Oyster HR](/demand/global-en/brands/oyster-hr)
- [Papaya Global](/demand/global-en/brands/papaya-global)
- [Remote](/demand/global-en/brands/remote)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among payroll platforms worldwide?

In August 2026, Deel was the most searched among payroll platforms worldwide, with an estimated 323K branded searches and 86.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Payroll platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/global-payroll-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/global-payroll-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.