--- title: "Schott Zwiesel vs Waterford: Which is searched more?" description: "Is Schott Zwiesel or Waterford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Glassware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/glassware-brands/compare/schott-zwiesel-vs-waterford" publisher: "Brandwave" --- # Schott Zwiesel vs Waterford: Which is searched more? Is Schott Zwiesel or Waterford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Glassware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Schott Zwiesel and Waterford - **Competitive set**: Glassware brands - **Market**: Global - **Month measured**: Sep 2026 - **Schott Zwiesel Share of Search**: 4.1% - **Waterford Share of Search**: 45.8% ## Is Schott Zwiesel or Waterford more popular in search? - In September 2026, Waterford had more branded searches than Schott Zwiesel among glassware brands worldwide. Waterford had about 246,000 branded searches, while Schott Zwiesel had 22,200. Waterford made up 45.8% of all glassware brand searches we track, and Schott Zwiesel accounted for 4.1%. - Waterford was ahead of Schott Zwiesel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among glassware brands worldwide moved from 4.8% to 4.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Waterford’s share of searches among glassware brands worldwide moved from 43.8% to 45.8%, and its estimated monthly branded searches held steady at 246K. ## Top glassware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Schott Zwiesel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Waterford was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Schott Zwiesel was listed before Waterford in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Duralex | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Libbey | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bormioli Rocco | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Riedel | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Schott Zwiesel | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Waterford | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Zalto | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Baccarat | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Luigi Bormioli | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about glassware brands - Asked ChatGPT "Which glassware brand should I buy?": 1. Libbey, 2. Duralex, 3. Schott Zwiesel, 4. Riedel, 5. Waterford - Asked ChatGPT "What are the best glassware brands?": 1. Riedel, 2. Schott Zwiesel, 3. Bormioli Rocco, 4. Libbey, 5. Waterford, 6. Baccarat, 7. Duralex, 8. Luigi Bormioli, 9. Zalto - Asked ChatGPT "What's the best glassware brand for everyday dining?": 1. Duralex, 2. Libbey, 3. Schott Zwiesel, 4. Bormioli Rocco - Searched Google, AI Overview "glassware brands": 1. Duralex, 2. Bormioli Rocco, 3. Libbey, 4. Riedel, 5. Zalto, 6. Waterford, 7. Baccarat - Searched Google, AI Overview "best glassware": 1. Duralex, 2. Bormioli Rocco, 3. Libbey, 4. Zalto, 5. Riedel Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for glassware brands worldwide in September 2026? - In September 2026, Waterford lost share of searches among glassware brands worldwide, from 51.3% to 45.8%. - Estimated monthly branded searches for Schott Zwiesel worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | Schott Zwiesel estimated searches | Schott Zwiesel Share of Search | Schott Zwiesel rank | Waterford estimated searches | Waterford Share of Search | Waterford rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 4.8% | 4 | 246K | 43.8% | 1 | | Nov 2025 | 33.1K | 3.4% | 4 | 246K | 25.4% | 2 | | Dec 2025 | 40.5K | 7.2% | 4 | 201K | 35.8% | 1 | | Jan 2026 | 33.1K | 6.3% | 4 | 201K | 38.1% | 1 | | Feb 2026 | 27.1K | 6.1% | 4 | 201K | 45.4% | 1 | | Mar 2026 | 27.1K | 5.5% | 4 | 246K | 50.1% | 1 | | Apr 2026 | 27.1K | 5.2% | 4 | 246K | 46.8% | 1 | | May 2026 | 27.1K | 4.5% | 4 | 246K | 41.3% | 1 | | Jun 2026 | 22.2K | 4.1% | 5 | 246K | 45.6% | 1 | | Jul 2026 | 22.2K | 4.5% | 5 | 246K | 49.9% | 1 | | Aug 2026 | 22.2K | 3.8% | 5 | 301K | 51.3% | 1 | | Sep 2026 | 22.2K | 4.1% | 5 | 246K | 45.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Schott Zwiesel’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Schott Zwiesel**: Measured on the search term “schott zwiesel”. - **Waterford**: Measured on the search term “waterford”. - [Schott Zwiesel profile](/demand/global-en/brands/schott-zwiesel) - [Waterford profile](/demand/global-en/brands/waterford) - [All glassware brands worldwide](/demand/global-en/categories/glassware-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Schott Zwiesel or Waterford more popular in search? In September 2026, Waterford had more branded searches than Schott Zwiesel among glassware brands worldwide. Waterford had about 246,000 branded searches, while Schott Zwiesel had 22,200. Waterford made up 45.8% of all glassware brand searches we track, and Schott Zwiesel accounted for 4.1%. ## Cite this page Brandwave. "Schott Zwiesel vs Waterford: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/glassware-brands/compare/schott-zwiesel-vs-waterford This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/glassware-brands/compare/schott-zwiesel-vs-waterford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.