--- title: "Glassware brands: Which are searched most?" description: "Compare the glassware brands people buy. Share of Search among Waterford, Riedel, Luigi Bormioli and Libbey, the glassware brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/glassware-brands" publisher: "Brandwave" --- # Glassware brands: Which are searched most? Compare the glassware brands people buy. Share of Search among Waterford, Riedel, Luigi Bormioli and Libbey, the glassware brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Glassware brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Waterford, 79.3% ## Which brand is most popular in search among glassware brands worldwide? - In September 2026, Waterford was the most searched among glassware brands worldwide, with an estimated 246K branded searches and 79.3% estimated Share of Search within this set. - Riedel is in 2nd place, 63.3 percentage points behind at 16% Share of Search. - Across the 12 months ending September 2026, Waterford’s estimated Share of Search among glassware brands worldwide increased from 76.2% to 79.3%. - Across the 12 months ending September 2026, Riedel’s estimated Share of Search among glassware brands worldwide decreased from 18.7% to 16%. - Across the 12 months ending September 2026, Waterford’s estimated Share of Search among glassware brands worldwide peaked at 79.7% in August 2026 and was lowest at 68.1% in December 2025. - Across the 12 months ending September 2026, Riedel’s estimated Share of Search among glassware brands worldwide peaked at 25.1% in December 2025 and was lowest at 15.9% in March 2026. - Across the 12 months ending September 2026, Luigi Bormioli’s estimated Share of Search among glassware brands worldwide peaked at 4.1% in December 2025 and was lowest at 2.1% in June 2026. - Across the 12 months ending September 2026, Libbey’s estimated Share of Search among glassware brands worldwide peaked at 3.1% in February 2026 and was lowest at 2% in November 2025. - Across the 12 months ending September 2026, Luigi Bormioli rose from 4th to 3rd among glassware brands worldwide. - Across the 12 months ending September 2026, Libbey fell from 3rd to 4th among glassware brands worldwide. ## Compare search popularity between leading brands - [Waterford vs Riedel: compare search popularity](/demand/global-en/compare/riedel-vs-waterford): 79.3% against 16% Share of Search. - [Waterford vs Luigi Bormioli: compare search popularity](/demand/global-en/compare/luigi-bormioli-vs-waterford): 79.3% against 2.6% Share of Search. - [Waterford vs Libbey: compare search popularity](/demand/global-en/compare/libbey-vs-waterford): 79.3% against 2.1% Share of Search. - [Riedel vs Luigi Bormioli: compare search popularity](/demand/global-en/compare/luigi-bormioli-vs-riedel): 16% against 2.6% Share of Search. - [Riedel vs Libbey: compare search popularity](/demand/global-en/compare/libbey-vs-riedel): 16% against 2.1% Share of Search. - [Luigi Bormioli vs Libbey: compare search popularity](/demand/global-en/compare/libbey-vs-luigi-bormioli): 2.6% against 2.1% Share of Search. ## How did search popularity change for glassware brands worldwide in September 2026? - In September 2026, Luigi Bormioli rose from 4th to 3rd among glassware brands worldwide. - In September 2026, Libbey fell from 3rd to 4th among glassware brands worldwide. - Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Waterford | 79.3% | 246K | -18.3% | Waterford | | 2 | Riedel | 16% | 49.5K | -18.2% | Riedel | | 3 | Luigi Bormioli | 2.6% | 8.1K | 0.0% | Luigi Bormioli | | 4 | Libbey | 2.1% | 6.6K | -18.5% | Libbey | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Waterford | 246K | 76.2% | 1 | | Oct 2025 | Riedel | 60.5K | 18.7% | 2 | | Oct 2025 | Libbey | 8.1K | 2.5% | 3 | | Oct 2025 | Luigi Bormioli | 8.1K | 2.5% | 4 | | Nov 2025 | Waterford | 246K | 73.1% | 1 | | Nov 2025 | Riedel | 74K | 22% | 2 | | Nov 2025 | Luigi Bormioli | 9.9K | 2.9% | 3 | | Nov 2025 | Libbey | 6.6K | 2% | 4 | | Dec 2025 | Waterford | 201K | 68.1% | 1 | | Dec 2025 | Riedel | 74K | 25.1% | 2 | | Dec 2025 | Luigi Bormioli | 12.1K | 4.1% | 3 | | Dec 2025 | Libbey | 8.1K | 2.7% | 4 | | Jan 2026 | Waterford | 201K | 72.4% | 1 | | Jan 2026 | Riedel | 60.5K | 21.8% | 2 | | Jan 2026 | Libbey | 8.1K | 2.9% | 3 | | Jan 2026 | Luigi Bormioli | 8.1K | 2.9% | 4 | | Feb 2026 | Waterford | 201K | 75.8% | 1 | | Feb 2026 | Riedel | 49.5K | 18.7% | 2 | | Feb 2026 | Libbey | 8.1K | 3.1% | 3 | | Feb 2026 | Luigi Bormioli | 6.6K | 2.5% | 4 | | Mar 2026 | Waterford | 246K | 78.9% | 1 | | Mar 2026 | Riedel | 49.5K | 15.9% | 2 | | Mar 2026 | Libbey | 8.1K | 2.6% | 3 | | Mar 2026 | Luigi Bormioli | 8.1K | 2.6% | 4 | | Apr 2026 | Waterford | 246K | 76.6% | 1 | | Apr 2026 | Riedel | 60.5K | 18.8% | 2 | | Apr 2026 | Luigi Bormioli | 8.1K | 2.5% | 3 | | Apr 2026 | Libbey | 6.6K | 2.1% | 4 | | May 2026 | Waterford | 246K | 76.2% | 1 | | May 2026 | Riedel | 60.5K | 18.7% | 2 | | May 2026 | Libbey | 8.1K | 2.5% | 3 | | May 2026 | Luigi Bormioli | 8.1K | 2.5% | 4 | | Jun 2026 | Waterford | 246K | 79.3% | 1 | | Jun 2026 | Riedel | 49.5K | 16% | 2 | | Jun 2026 | Libbey | 8.1K | 2.6% | 3 | | Jun 2026 | Luigi Bormioli | 6.6K | 2.1% | 4 | | Jul 2026 | Waterford | 246K | 78.9% | 1 | | Jul 2026 | Riedel | 49.5K | 15.9% | 2 | | Jul 2026 | Libbey | 8.1K | 2.6% | 3 | | Jul 2026 | Luigi Bormioli | 8.1K | 2.6% | 4 | | Aug 2026 | Waterford | 301K | 79.7% | 1 | | Aug 2026 | Riedel | 60.5K | 16% | 2 | | Aug 2026 | Libbey | 8.1K | 2.1% | 3 | | Aug 2026 | Luigi Bormioli | 8.1K | 2.1% | 4 | | Sep 2026 | Waterford | 246K | 79.3% | 1 | | Sep 2026 | Riedel | 49.5K | 16% | 2 | | Sep 2026 | Luigi Bormioli | 8.1K | 2.6% | 3 | | Sep 2026 | Libbey | 6.6K | 2.1% | 4 | ## What is being compared - **Libbey**: Measured on the search term “libbey”. - **Luigi Bormioli**: Measured on the search term “luigi bormioli”. - **Riedel**: Measured on the search term “riedel”. - **Waterford**: Measured on the search term “waterford”. - [Libbey](/demand/global-en/brands/libbey) - [Luigi Bormioli](/demand/global-en/brands/luigi-bormioli) - [Riedel](/demand/global-en/brands/riedel) - [Waterford](/demand/global-en/brands/waterford) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among glassware brands worldwide? In September 2026, Waterford was the most searched among glassware brands worldwide, with an estimated 246K branded searches and 79.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Glassware brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/glassware-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/glassware-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.