--- title: "Gin brands: Which are searched most?" description: "Compare the gin brands people buy. Share of Search among Bombay Sapphire, Tanqueray, Roku Gin and Hendrick's, the gin brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/gin-brands" publisher: "Brandwave" --- # Gin brands: Which are searched most? Compare the gin brands people buy. Share of Search among Bombay Sapphire, Tanqueray, Roku Gin and Hendrick's, the gin brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Gin brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Bombay Sapphire, 35.5% ## Which brand is most popular in search among gin brands worldwide? - Bombay Sapphire and Tanqueray share the highest estimated Share of Search among gin brands worldwide, at 35.5% in September 2026. - Across the 12 months ending September 2026, Bombay Sapphire’s estimated Share of Search among gin brands worldwide increased from 34.6% to 35.5%. - Across the 12 months ending September 2026, Tanqueray’s estimated Share of Search among gin brands worldwide increased from 34.6% to 35.5%. - Across the 12 months ending September 2026, Hendrick's’ estimated Share of Search among gin brands worldwide decreased from 15.4% to 13.1%. - Across the 12 months ending September 2026, Bombay Sapphire’s estimated Share of Search among gin brands worldwide peaked at 38% in April 2026 and was lowest at 29% in January 2026. - Across the 12 months ending September 2026, Tanqueray’s estimated Share of Search among gin brands worldwide peaked at 40.3% in August 2026 and was lowest at 29% in January 2026. - Across the 12 months ending September 2026, Roku Gin’s estimated Share of Search among gin brands worldwide peaked at 29% in January 2026 and was lowest at 14.7% in August 2026. - Across the 12 months ending September 2026, Hendrick's’ estimated Share of Search among gin brands worldwide peaked at 19.5% in June 2026 and was lowest at 11.7% in December 2025. - Across the 12 months ending September 2026, Roku Gin rose from 4th to 3rd among gin brands worldwide. - Across the 12 months ending September 2026, Hendrick's fell from 3rd to 4th among gin brands worldwide. ## Compare search popularity between leading brands - [Bombay Sapphire vs Tanqueray: compare search popularity](/demand/global-en/compare/bombay-sapphire-vs-tanqueray): 35.5% Share of Search each. - [Bombay Sapphire vs Roku Gin: compare search popularity](/demand/global-en/compare/bombay-sapphire-vs-roku-gin): 35.5% against 15.9% Share of Search. - [Bombay Sapphire vs Hendrick's: compare search popularity](/demand/global-en/compare/bombay-sapphire-vs-hendricks): 35.5% against 13.1% Share of Search. - [Tanqueray vs Roku Gin: compare search popularity](/demand/global-en/compare/roku-gin-vs-tanqueray): 35.5% against 15.9% Share of Search. - [Tanqueray vs Hendrick's: compare search popularity](/demand/global-en/compare/hendricks-vs-tanqueray): 35.5% against 13.1% Share of Search. - [Roku Gin vs Hendrick's: compare search popularity](/demand/global-en/compare/hendricks-vs-roku-gin): 15.9% against 13.1% Share of Search. ## How did search popularity change for gin brands worldwide in September 2026? - In September 2026, Bombay Sapphire overtook Tanqueray to become the leader among gin brands worldwide, with 35.5% estimated Share of Search. - In September 2026, Roku Gin gained estimated Share of Search among gin brands worldwide, from 14.7% to 15.9%. - In September 2026, Hendrick's gained estimated Share of Search among gin brands worldwide, from 12.1% to 13.1%. - In September 2026, Tanqueray lost estimated Share of Search among gin brands worldwide, from 40.3% to 35.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bombay Sapphire | 35.5% | 246K | 0.0% | Bombay Sapphire | | 2 | Tanqueray | 35.5% | 246K | -18.3% | Diageo | | 3 | Roku Gin | 15.9% | 110K | 0.0% | Roku Gin | | 4 | Hendrick's | 13.1% | 90.5K | 0.0% | Hendrick's | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bombay Sapphire | 246K | 34.6% | 1 | | Oct 2025 | Tanqueray | 246K | 34.6% | 2 | | Oct 2025 | Hendrick's | 110K | 15.4% | 3 | | Oct 2025 | Roku Gin | 110K | 15.4% | 4 | | Nov 2025 | Bombay Sapphire | 246K | 35.5% | 1 | | Nov 2025 | Tanqueray | 246K | 35.5% | 2 | | Nov 2025 | Roku Gin | 110K | 15.9% | 3 | | Nov 2025 | Hendrick's | 90.5K | 13.1% | 4 | | Dec 2025 | Tanqueray | 368K | 39% | 1 | | Dec 2025 | Bombay Sapphire | 301K | 31.9% | 2 | | Dec 2025 | Roku Gin | 165K | 17.5% | 3 | | Dec 2025 | Hendrick's | 110K | 11.7% | 4 | | Jan 2026 | Bombay Sapphire | 246K | 29% | 1 | | Jan 2026 | Roku Gin | 246K | 29% | 2 | | Jan 2026 | Tanqueray | 246K | 29% | 3 | | Jan 2026 | Hendrick's | 110K | 13% | 4 | | Feb 2026 | Bombay Sapphire | 201K | 34.5% | 1 | | Feb 2026 | Tanqueray | 201K | 34.5% | 2 | | Feb 2026 | Hendrick's | 90.5K | 15.5% | 3 | | Feb 2026 | Roku Gin | 90.5K | 15.5% | 4 | | Mar 2026 | Bombay Sapphire | 201K | 33.4% | 1 | | Mar 2026 | Tanqueray | 201K | 33.4% | 2 | | Mar 2026 | Roku Gin | 110K | 18.3% | 3 | | Mar 2026 | Hendrick's | 90.5K | 15% | 4 | | Apr 2026 | Bombay Sapphire | 246K | 38% | 1 | | Apr 2026 | Tanqueray | 201K | 31% | 2 | | Apr 2026 | Roku Gin | 110K | 17% | 3 | | Apr 2026 | Hendrick's | 90.5K | 14% | 4 | | May 2026 | Bombay Sapphire | 246K | 38% | 1 | | May 2026 | Tanqueray | 201K | 31% | 2 | | May 2026 | Roku Gin | 110K | 17% | 3 | | May 2026 | Hendrick's | 90.5K | 14% | 4 | | Jun 2026 | Bombay Sapphire | 246K | 35.5% | 1 | | Jun 2026 | Tanqueray | 201K | 29% | 2 | | Jun 2026 | Hendrick's | 135K | 19.5% | 3 | | Jun 2026 | Roku Gin | 110K | 15.9% | 4 | | Jul 2026 | Bombay Sapphire | 246K | 34.6% | 1 | | Jul 2026 | Tanqueray | 246K | 34.6% | 2 | | Jul 2026 | Hendrick's | 110K | 15.4% | 3 | | Jul 2026 | Roku Gin | 110K | 15.4% | 4 | | Aug 2026 | Tanqueray | 301K | 40.3% | 1 | | Aug 2026 | Bombay Sapphire | 246K | 32.9% | 2 | | Aug 2026 | Roku Gin | 110K | 14.7% | 3 | | Aug 2026 | Hendrick's | 90.5K | 12.1% | 4 | | Sep 2026 | Bombay Sapphire | 246K | 35.5% | 1 | | Sep 2026 | Tanqueray | 246K | 35.5% | 2 | | Sep 2026 | Roku Gin | 110K | 15.9% | 3 | | Sep 2026 | Hendrick's | 90.5K | 13.1% | 4 | ## What is being compared - **Bombay Sapphire**: Measured on the search term “bombay sapphire”. - **Hendrick's**: Measured on the search term “hendrick s”. - **Roku Gin**: Measured on the search term “roku gin”. - **Tanqueray**: Measured on the search term “tanqueray”. - [Bombay Sapphire](/demand/global-en/brands/bombay-sapphire) - [Hendrick's](/demand/global-en/brands/hendricks) - [Roku Gin](/demand/global-en/brands/roku-gin) - [Tanqueray](/demand/global-en/brands/tanqueray) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among gin brands worldwide? Bombay Sapphire and Tanqueray share the highest estimated Share of Search among gin brands worldwide, at 35.5% in September 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Gin brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/gin-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gin-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.