--- title: "Gift card platforms: Which brands are most popular in search?" description: "Compare the platforms businesses run gift cards on. Share of Search among Giftcards.com, Blackhawk Network, Tango, Giftogram and Raise, the gift card platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/gift-card-platforms" publisher: "Brandwave" --- # Gift card platforms: Which brands are most popular in search? Compare the platforms businesses run gift cards on. Share of Search among Giftcards.com, Blackhawk Network, Tango, Giftogram and Raise, the gift card platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Gift card platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Giftcards.com, 33.7% ## Which brand is most popular in search among gift card platforms worldwide? - In August 2026, Giftcards.com was the most searched among gift card platforms worldwide, with an estimated 22.2K branded searches and 33.7% estimated Share of Search within this set. - Blackhawk Network is in 2nd place, 6.2 percentage points behind at 27.5% Share of Search. - Across the 11 months ending August 2026, Giftcards.com’s estimated Share of Search among gift card platforms worldwide increased from 24.3% to 33.7%. - Across the 11 months ending August 2026, Blackhawk Network’s estimated Share of Search among gift card platforms worldwide decreased from 29.8% to 27.5%. - Across the 11 months ending August 2026, Tango’s estimated Share of Search among gift card platforms worldwide increased from 16.3% to 18.4%. - Across the 11 months ending August 2026, Giftogram’s estimated Share of Search among gift card platforms worldwide decreased from 16.3% to 15%. - Across the 11 months ending August 2026, Raise’s estimated Share of Search among gift card platforms worldwide decreased from 13.3% to 5.5%. - Across the 11 months ending August 2026, Giftcards.com’s estimated Share of Search among gift card platforms worldwide peaked at 39% in June 2026 and was lowest at 24.3% in October 2025. - Across the 11 months ending August 2026, Blackhawk Network’s estimated Share of Search among gift card platforms worldwide peaked at 30.6% in March 2026 and was lowest at 18.4% in December 2025. - Across the 11 months ending August 2026, Tango’s estimated Share of Search among gift card platforms worldwide peaked at 18.4% in August 2026 and was lowest at 8.2% in December 2025. - Across the 11 months ending August 2026, Giftogram’s estimated Share of Search among gift card platforms worldwide peaked at 18.4% in December 2025 and was lowest at 12.9% in January 2026. - Across the 11 months ending August 2026, Raise’s estimated Share of Search among gift card platforms worldwide peaked at 27.5% in December 2025 and was lowest at 5.5% in August 2026. - Across the 11 months ending August 2026, Giftcards.com rose from 2nd to 1st among gift card platforms worldwide. - Across the 11 months ending August 2026, Blackhawk Network fell from 1st to 2nd among gift card platforms worldwide. - Across the 11 months ending August 2026, Tango rose from 4th to 3rd among gift card platforms worldwide. - Across the 11 months ending August 2026, Giftogram fell from 3rd to 4th among gift card platforms worldwide. ## Compare search popularity between leading brands - [Giftcards.com vs Blackhawk Network: compare search popularity](/demand/global-en/compare/blackhawk-network-vs-giftcards-com): 33.7% against 27.5% Share of Search. - [Giftcards.com vs Tango: compare search popularity](/demand/global-en/compare/giftcards-com-vs-tango-card): 33.7% against 18.4% Share of Search. - [Giftcards.com vs Giftogram: compare search popularity](/demand/global-en/compare/giftcards-com-vs-giftogram): 33.7% against 15% Share of Search. - [Giftcards.com vs Raise: compare search popularity](/demand/global-en/compare/giftcards-com-vs-raise-marketplace): 33.7% against 5.5% Share of Search. - [Blackhawk Network vs Tango: compare search popularity](/demand/global-en/compare/blackhawk-network-vs-tango-card): 27.5% against 18.4% Share of Search. - [Blackhawk Network vs Giftogram: compare search popularity](/demand/global-en/compare/blackhawk-network-vs-giftogram): 27.5% against 15% Share of Search. - [Blackhawk Network vs Raise: compare search popularity](/demand/global-en/compare/blackhawk-network-vs-raise-marketplace): 27.5% against 5.5% Share of Search. - [Tango vs Giftogram: compare search popularity](/demand/global-en/compare/giftogram-vs-tango-card): 18.4% against 15% Share of Search. - [Tango vs Raise: compare search popularity](/demand/global-en/compare/raise-marketplace-vs-tango-card): 18.4% against 5.5% Share of Search. - [Giftogram vs Raise: compare search popularity](/demand/global-en/compare/giftogram-vs-raise-marketplace): 15% against 5.5% Share of Search. ## How did search popularity change for gift card platforms worldwide in August 2026? - In August 2026, Blackhawk Network gained estimated Share of Search among gift card platforms worldwide, from 25.3% to 27.5%. - In August 2026, Tango gained estimated Share of Search among gift card platforms worldwide, from 16.9% to 18.4%. - In August 2026, Giftogram gained estimated Share of Search among gift card platforms worldwide, from 13.8% to 15%. - In August 2026, Giftcards.com lost estimated Share of Search among gift card platforms worldwide, from 37.8% to 33.7%. - In August 2026, Raise lost estimated Share of Search among gift card platforms worldwide, from 6.1% to 5.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Giftcards.com | 33.7% | 22.2K | -18.1% | Giftcards.com | | 2 | Blackhawk Network | 27.5% | 18.1K | 0.0% | Blackhawk Network | | 3 | Tango | 18.4% | 12.1K | 0.0% | Tango | | 4 | Giftogram | 15% | 9.9K | 0.0% | Giftogram | | 5 | Raise | 5.5% | 3.6K | -18.2% | Raise | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Blackhawk Network | 22.2K | 29.8% | 1 | | Oct 2025 | Giftcards.com | 18.1K | 24.3% | 2 | | Oct 2025 | Giftogram | 12.1K | 16.3% | 3 | | Oct 2025 | Tango | 12.1K | 16.3% | 4 | | Oct 2025 | Raise | 9.9K | 13.3% | 5 | | Nov 2025 | Blackhawk Network | 22.2K | 25.6% | 1 | | Nov 2025 | Giftcards.com | 22.2K | 25.6% | 2 | | Nov 2025 | Raise | 18.1K | 20.9% | 3 | | Nov 2025 | Giftogram | 12.1K | 14% | 4 | | Nov 2025 | Tango | 12.1K | 14% | 5 | | Dec 2025 | Giftcards.com | 40.5K | 27.5% | 1 | | Dec 2025 | Raise | 40.5K | 27.5% | 2 | | Dec 2025 | Blackhawk Network | 27.1K | 18.4% | 3 | | Dec 2025 | Giftogram | 27.1K | 18.4% | 4 | | Dec 2025 | Tango | 12.1K | 8.2% | 5 | | Jan 2026 | Giftcards.com | 27.1K | 29% | 1 | | Jan 2026 | Blackhawk Network | 22.2K | 23.7% | 2 | | Jan 2026 | Raise | 22.2K | 23.7% | 3 | | Jan 2026 | Giftogram | 12.1K | 12.9% | 4 | | Jan 2026 | Tango | 9.9K | 10.6% | 5 | | Feb 2026 | Blackhawk Network | 18.1K | 27.3% | 1 | | Feb 2026 | Giftcards.com | 18.1K | 27.3% | 2 | | Feb 2026 | Tango | 12.1K | 18.3% | 3 | | Feb 2026 | Giftogram | 9.9K | 14.9% | 4 | | Feb 2026 | Raise | 8.1K | 12.2% | 5 | | Mar 2026 | Blackhawk Network | 22.2K | 30.6% | 1 | | Mar 2026 | Giftcards.com | 18.1K | 24.9% | 2 | | Mar 2026 | Giftogram | 12.1K | 16.7% | 3 | | Mar 2026 | Tango | 12.1K | 16.7% | 4 | | Mar 2026 | Raise | 8.1K | 11.2% | 5 | | Apr 2026 | Giftcards.com | 22.2K | 31.2% | 1 | | Apr 2026 | Blackhawk Network | 18.1K | 25.5% | 2 | | Apr 2026 | Giftogram | 12.1K | 17% | 3 | | Apr 2026 | Tango | 12.1K | 17% | 4 | | Apr 2026 | Raise | 6.6K | 9.3% | 5 | | May 2026 | Giftcards.com | 27.1K | 37.3% | 1 | | May 2026 | Blackhawk Network | 18.1K | 24.9% | 2 | | May 2026 | Tango | 12.1K | 16.7% | 3 | | May 2026 | Giftogram | 9.9K | 13.6% | 4 | | May 2026 | Raise | 5.4K | 7.4% | 5 | | Jun 2026 | Giftcards.com | 27.1K | 39% | 1 | | Jun 2026 | Blackhawk Network | 18.1K | 26.1% | 2 | | Jun 2026 | Giftogram | 9.9K | 14.3% | 3 | | Jun 2026 | Tango | 9.9K | 14.3% | 4 | | Jun 2026 | Raise | 4.4K | 6.3% | 5 | | Jul 2026 | Giftcards.com | 27.1K | 37.8% | 1 | | Jul 2026 | Blackhawk Network | 18.1K | 25.3% | 2 | | Jul 2026 | Tango | 12.1K | 16.9% | 3 | | Jul 2026 | Giftogram | 9.9K | 13.8% | 4 | | Jul 2026 | Raise | 4.4K | 6.1% | 5 | | Aug 2026 | Giftcards.com | 22.2K | 33.7% | 1 | | Aug 2026 | Blackhawk Network | 18.1K | 27.5% | 2 | | Aug 2026 | Tango | 12.1K | 18.4% | 3 | | Aug 2026 | Giftogram | 9.9K | 15% | 4 | | Aug 2026 | Raise | 3.6K | 5.5% | 5 | | Sep 2026 | Blackhawk Network | — | — | — | | Sep 2026 | Giftcards.com | — | — | — | | Sep 2026 | Giftogram | — | — | — | | Sep 2026 | Raise | — | — | — | | Sep 2026 | Tango | — | — | — | ## What is being compared - **Blackhawk Network**: Measured on the search term “blackhawk network”. - **Giftcards.com**: Measured on the search term “giftcards.com”. - **Giftogram**: Measured on the search term “giftogram”. - **Raise**: Measured on the search term “raise gift cards”. - **Tango**: Measured on the search term “tango gift card”. - [Blackhawk Network](/demand/global-en/brands/blackhawk-network) - [Giftcards.com](/demand/global-en/brands/giftcards-com) - [Giftogram](/demand/global-en/brands/giftogram) - [Raise](/demand/global-en/brands/raise-marketplace) - [Tango](/demand/global-en/brands/tango-card) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among gift card platforms worldwide? In August 2026, Giftcards.com was the most searched among gift card platforms worldwide, with an estimated 22.2K branded searches and 33.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Gift card platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/gift-card-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gift-card-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.