--- title: "Adobe Express vs Canva: Which is more popular?" description: "Is Adobe Express or Canva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the GIF makers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/gif-maker-tools/compare/adobe-express-vs-canva" publisher: "Brandwave" --- # Adobe Express vs Canva: Which is more popular? Is Adobe Express or Canva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the GIF makers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Express and Canva - **Competitive set**: GIF makers - **Market**: Global - **Month measured**: Sep 2026 - **Adobe Express Share of Search**: 0.27% - **Canva Share of Search**: 1.7% ## Is Adobe Express or Canva more popular in search? - In September 2026, Canva had more branded searches than Adobe Express among GIF makers worldwide. Canva had about 8,100 branded searches, while Adobe Express had 1,300. Canva made up 1.7% of all GIF maker searches we track, and Adobe Express accounted for 0.27%. - The lead changed hands 3 times in the 11 months ending September 2026: Canva took it in December 2025, Adobe Express took it in July 2026, Canva took it in August 2026. - Across the 11 months ending September 2026, Adobe Express’ share of searches among GIF makers worldwide moved from 5.2% to 0.27%, and its estimated monthly branded searches moved from 22.2K to 1.3K. - Across the 11 months ending September 2026, Canva’s share of searches among GIF makers worldwide moved from 3.4% to 1.7%, and its estimated monthly branded searches moved from 14.8K to 8.1K. ## Top GIF makers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Canva was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Adobe Express was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Adobe Express was listed before Canva in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ezgif | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adobe Express | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Canva | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Imgflip | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Giphy | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kapwing | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about GIF makers - Asked ChatGPT "What's the best free GIF maker?": 1. Ezgif, 2. Canva, 3. Giphy - Asked ChatGPT "How do I turn a video into a GIF online?": 1. Ezgif, 2. Adobe Express, 3. Canva - Asked ChatGPT "Which app makes the best GIFs?": 1. Giphy, 2. Imgflip, 3. Kapwing, 4. Ezgif - Searched Google, AI Overview "gif maker": 1. Ezgif, 2. Imgflip, 3. Adobe Express, 4. Canva - Searched Google, AI Overview "video to gif": 1. Ezgif, 2. Adobe Express, 3. Canva, 4. Imgflip Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for GIF makers worldwide in September 2026? - In September 2026, Canva rose from 4th to 3rd among GIF makers worldwide. - Estimated monthly branded searches for Adobe Express worldwide fell 94.1% over 11 measured months, from 22.2K to 1.3K in September 2026. ## How has branded search for Adobe Express and Canva changed worldwide over the last 12 months? | Month | Adobe Express estimated searches | Adobe Express Share of Search | Adobe Express rank | Canva estimated searches | Canva Share of Search | Canva rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 22.2K | 5.2% | 2 | 14.8K | 3.4% | 4 | | Dec 2025 | 14.8K | 2.4% | 4 | 110K | 18% | 2 | | Jan 2026 | 6.6K | 1.3% | 4 | 18.1K | 3.4% | 3 | | Feb 2026 | 5.4K | 1.2% | 4 | 14.8K | 3.4% | 3 | | Mar 2026 | 12.1K | 1.7% | 4 | 27.1K | 3.9% | 3 | | Apr 2026 | 5.4K | 0.93% | 4 | 14.8K | 2.5% | 3 | | May 2026 | 8.1K | 1.2% | 5 | 18.1K | 2.7% | 4 | | Jun 2026 | 6.6K | 1.1% | 5 | 18.1K | 2.9% | 4 | | Jul 2026 | 33.1K | 4.3% | 4 | 14.8K | 1.9% | 5 | | Aug 2026 | 4.4K | 0.69% | 5 | 8.1K | 1.3% | 4 | | Sep 2026 | 1.3K | 0.27% | 5 | 8.1K | 1.7% | 3 | | Oct 2026 | — | — | — | — | — | — | ## How are Adobe Express’ and Canva’s branded searches counted? Brandwave collects information about searches that people make online using Adobe Express’ and Canva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Express**: Measured on the search term “adobe express gif maker”. - **Canva**: Measured on the search term “canva gif maker”. - [Adobe Express profile](/demand/global-en/brands/adobe-express) - [Canva profile](/demand/global-en/brands/canva) - [All GIF makers worldwide](/demand/global-en/categories/gif-maker-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adobe Express or Canva more popular in search? In September 2026, Canva had more branded searches than Adobe Express among GIF makers worldwide. Canva had about 8,100 branded searches, while Adobe Express had 1,300. Canva made up 1.7% of all GIF maker searches we track, and Adobe Express accounted for 0.27%. ## Cite this page Brandwave. "Adobe Express vs Canva: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/gif-maker-tools/compare/adobe-express-vs-canva This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gif-maker-tools/compare/adobe-express-vs-canva. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.