---
title: "GIF makers: Which are most popular?"
description: "Compare the online tools people use to make GIFs from videos and images. Share of Search among Ezgif, Giphy, Canva, Imgflip, Adobe Express and Kapwing, the GIF makers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/gif-maker-tools"
publisher: "Brandwave"
---

# GIF makers: Which are most popular?

Compare the online tools people use to make GIFs from videos and images. Share of Search among Ezgif, Giphy, Canva, Imgflip, Adobe Express and Kapwing, the GIF makers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: GIF makers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ezgif, 91.9%

## Which brand is most popular in search among GIF makers worldwide?

- In September 2026, Ezgif was the most searched among GIF makers worldwide, with an estimated 450K branded searches, 91.9% of all searches for the six we track.
- Giphy is in 2nd place, 86.4 percentage points behind at 5.5%.
- Across the 11 months ending September 2026, Ezgif’s share of searches among GIF makers worldwide increased from 85.6% to 91.9%.
- Across the 11 months ending September 2026, Canva’s share of searches among GIF makers worldwide decreased from 3.4% to 1.7%.
- Across the 11 months ending September 2026, Adobe Express’ share of searches among GIF makers worldwide decreased from 5.2% to 0.27%.
- Across the 11 months ending September 2026, Ezgif’s share of searches among GIF makers worldwide peaked at 91.9% in September 2026 and was lowest at 58.1% in July 2026.
- Across the 11 months ending September 2026, Giphy’s share of searches among GIF makers worldwide peaked at 29% in March 2026 and was lowest at 5.2% in November 2025.
- Across the 11 months ending September 2026, Canva’s share of searches among GIF makers worldwide peaked at 18% in December 2025 and was lowest at 1.3% in August 2026.
- Across the 11 months ending September 2026, Imgflip’s share of searches among GIF makers worldwide peaked at 21.3% in July 2026 and was lowest at 0.16% in December 2025.
- Across the 11 months ending September 2026, Giphy rose from 3rd to 2nd among GIF makers worldwide.
- Across the 11 months ending September 2026, Canva rose from 4th to 3rd among GIF makers worldwide.
- Across the 11 months ending September 2026, Imgflip rose from 6th to 4th among GIF makers worldwide.
- Across the 11 months ending September 2026, Adobe Express fell from 2nd to 5th among GIF makers worldwide.
- Across the 11 months ending September 2026, Kapwing fell from 5th to 6th among GIF makers worldwide.

## Top GIF makers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ezgif appeared every time. Ezgif was recommended most often, coming first in four out of five answers. Adobe Express was second, and Canva and Imgflip tied for third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ezgif | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Adobe Express | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Canva | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Imgflip | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Giphy | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Kapwing | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about GIF makers

- Asked ChatGPT "What's the best free GIF maker?": 1. Ezgif, 2. Canva, 3. Giphy
- Asked ChatGPT "How do I turn a video into a GIF online?": 1. Ezgif, 2. Adobe Express, 3. Canva
- Asked ChatGPT "Which app makes the best GIFs?": 1. Giphy, 2. Imgflip, 3. Kapwing, 4. Ezgif
- Searched Google, AI Overview "gif maker": 1. Ezgif, 2. Imgflip, 3. Adobe Express, 4. Canva
- Searched Google, AI Overview "video to gif": 1. Ezgif, 2. Adobe Express, 3. Canva, 4. Imgflip

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Ezgif vs Giphy: compare search popularity](/demand/global-en/compare/ezgif-vs-giphy): 91.9% against 5.5% Share of Search.

## How did search popularity change for GIF makers worldwide in September 2026?

- In September 2026, Ezgif gained share of searches among GIF makers worldwide, from 70.5% to 91.9%.
- In September 2026, Giphy lost share of searches among GIF makers worldwide, from 25.9% to 5.5%.
- In September 2026, Imgflip lost share of searches among GIF makers worldwide, from 1.6% to 0.59%.
- In September 2026, Canva rose from 4th to 3rd among GIF makers worldwide.
- Estimated monthly branded searches for Adobe Express worldwide fell 94.1% over 11 measured months, from 22.2K to 1.3K in September 2026.
- Estimated monthly branded searches for Kapwing worldwide fell 86.3% over 11 measured months, from 1.9K to 260 in September 2026.

## Which GIF makers do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ezgif | 91.9% | 450K | 0.0% | Ezgif |
| 2 | Giphy | 5.5% | 27.1K | -83.6% | Giphy |
| 3 | Canva | 1.7% | 8.1K | 0.0% | Canva |
| 4 | Imgflip | 0.59% | 2.9K | -70.7% | Imgflip |
| 5 | Adobe Express | 0.27% | 1.3K | -70.5% | Adobe |
| 6 | Kapwing | 0.05% | 260 | -63.9% | Kapwing |

Canva, Adobe Express and Kapwing sell other things too, so only their searches that name this product count here, like “canva gif maker”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Ezgif | 368K | 85.6% | 1 |
| Nov 2025 | Adobe Express | 22.2K | 5.2% | 2 |
| Nov 2025 | Giphy | 22.2K | 5.2% | 3 |
| Nov 2025 | Canva | 14.8K | 3.4% | 4 |
| Nov 2025 | Kapwing | 1.9K | 0.44% | 5 |
| Nov 2025 | Imgflip | 1K | 0.23% | 6 |
| Dec 2025 | Ezgif | 450K | 73.7% | 1 |
| Dec 2025 | Canva | 110K | 18% | 2 |
| Dec 2025 | Giphy | 33.1K | 5.4% | 3 |
| Dec 2025 | Adobe Express | 14.8K | 2.4% | 4 |
| Dec 2025 | Kapwing | 1.3K | 0.21% | 5 |
| Dec 2025 | Imgflip | 1K | 0.16% | 6 |
| Jan 2026 | Ezgif | 450K | 85.5% | 1 |
| Jan 2026 | Giphy | 49.5K | 9.4% | 2 |
| Jan 2026 | Canva | 18.1K | 3.4% | 3 |
| Jan 2026 | Adobe Express | 6.6K | 1.3% | 4 |
| Jan 2026 | Imgflip | 1K | 0.19% | 5 |
| Jan 2026 | Kapwing | 880 | 0.17% | 6 |
| Feb 2026 | Ezgif | 368K | 83.8% | 1 |
| Feb 2026 | Giphy | 49.5K | 11.3% | 2 |
| Feb 2026 | Canva | 14.8K | 3.4% | 3 |
| Feb 2026 | Adobe Express | 5.4K | 1.2% | 4 |
| Feb 2026 | Imgflip | 1K | 0.23% | 5 |
| Feb 2026 | Kapwing | 590 | 0.13% | 6 |
| Mar 2026 | Ezgif | 450K | 65% | 1 |
| Mar 2026 | Giphy | 201K | 29% | 2 |
| Mar 2026 | Canva | 27.1K | 3.9% | 3 |
| Mar 2026 | Adobe Express | 12.1K | 1.7% | 4 |
| Mar 2026 | Imgflip | 1.3K | 0.19% | 5 |
| Mar 2026 | Kapwing | 880 | 0.13% | 6 |
| Apr 2026 | Ezgif | 450K | 77.3% | 1 |
| Apr 2026 | Giphy | 110K | 18.9% | 2 |
| Apr 2026 | Canva | 14.8K | 2.5% | 3 |
| Apr 2026 | Adobe Express | 5.4K | 0.93% | 4 |
| Apr 2026 | Imgflip | 1K | 0.17% | 5 |
| Apr 2026 | Kapwing | 880 | 0.15% | 6 |
| May 2026 | Ezgif | 450K | 68% | 1 |
| May 2026 | Giphy | 135K | 20.4% | 2 |
| May 2026 | Imgflip | 49.5K | 7.5% | 3 |
| May 2026 | Canva | 18.1K | 2.7% | 4 |
| May 2026 | Adobe Express | 8.1K | 1.2% | 5 |
| May 2026 | Kapwing | 880 | 0.13% | 6 |
| Jun 2026 | Ezgif | 450K | 71.9% | 1 |
| Jun 2026 | Imgflip | 90.5K | 14.5% | 2 |
| Jun 2026 | Giphy | 60.5K | 9.7% | 3 |
| Jun 2026 | Canva | 18.1K | 2.9% | 4 |
| Jun 2026 | Adobe Express | 6.6K | 1.1% | 5 |
| Jun 2026 | Kapwing | 590 | 0.09% | 6 |
| Jul 2026 | Ezgif | 450K | 58.1% | 1 |
| Jul 2026 | Imgflip | 165K | 21.3% | 2 |
| Jul 2026 | Giphy | 110K | 14.2% | 3 |
| Jul 2026 | Adobe Express | 33.1K | 4.3% | 4 |
| Jul 2026 | Canva | 14.8K | 1.9% | 5 |
| Jul 2026 | Kapwing | 1K | 0.13% | 6 |
| Aug 2026 | Ezgif | 450K | 70.5% | 1 |
| Aug 2026 | Giphy | 165K | 25.9% | 2 |
| Aug 2026 | Imgflip | 9.9K | 1.6% | 3 |
| Aug 2026 | Canva | 8.1K | 1.3% | 4 |
| Aug 2026 | Adobe Express | 4.4K | 0.69% | 5 |
| Aug 2026 | Kapwing | 720 | 0.11% | 6 |
| Sep 2026 | Ezgif | 450K | 91.9% | 1 |
| Sep 2026 | Giphy | 27.1K | 5.5% | 2 |
| Sep 2026 | Canva | 8.1K | 1.7% | 3 |
| Sep 2026 | Imgflip | 2.9K | 0.59% | 4 |
| Sep 2026 | Adobe Express | 1.3K | 0.27% | 5 |
| Sep 2026 | Kapwing | 260 | 0.05% | 6 |
| Oct 2026 | Adobe Express | — | — | — |
| Oct 2026 | Canva | — | — | — |
| Oct 2026 | Ezgif | — | — | — |
| Oct 2026 | Giphy | — | — | — |
| Oct 2026 | Imgflip | — | — | — |
| Oct 2026 | Kapwing | — | — | — |

## How are branded searches counted for GIF makers?

- **Adobe Express**: Measured on the search term “adobe express gif maker”.
- **Canva**: Measured on the search term “canva gif maker”.
- **Ezgif**: Measured on the search term “ezgif”.
- **Giphy**: Measured on the search term “giphy gif maker”.
- **Imgflip**: Measured on the search term “imgflip gif maker”.
- **Kapwing**: Measured on the search term “kapwing gif maker”.

- [Adobe Express](/demand/global-en/brands/adobe-express)
- [Canva](/demand/global-en/brands/canva)
- [Ezgif](/demand/global-en/brands/ezgif)
- [Giphy](/demand/global-en/brands/giphy)
- [Imgflip](/demand/global-en/brands/imgflip)
- [Kapwing](/demand/global-en/brands/kapwing)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among GIF makers worldwide?

In September 2026, Ezgif was the most searched among GIF makers worldwide, with an estimated 450K branded searches, 91.9% of all searches for the six we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "GIF makers: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/gif-maker-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gif-maker-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.