---
title: "German beer brands: Which are most popular?"
description: "Compare the German beer brands people buy. Share of Search among Paulaner, Warsteiner, Augustiner, Radeberger, Erdinger, Krombacher, Spaten, Weihenstephaner, Hacker-Pschorr, Bitburger, Franziskaner, Löwenbräu, Beck's, Hofbräu München, Rothaus and Ayinger, the German beer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/german-beer-brands"
publisher: "Brandwave"
---

# German beer brands: Which are most popular?

Compare the German beer brands people buy. Share of Search among Paulaner, Warsteiner, Augustiner, Radeberger, Erdinger, Krombacher, Spaten, Weihenstephaner, Hacker-Pschorr, Bitburger, Franziskaner, Löwenbräu, Beck's, Hofbräu München, Rothaus and Ayinger, the German beer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: German beer brands
- **Market**: Global
- **Brands compared**: 16
- **Month measured**: Oct 2026
- **Highest Share of Search**: Paulaner, 17.9%

## Which brand is most popular in search among German beer brands worldwide?

- In October 2026, Paulaner was the most searched among German beer brands worldwide, with an estimated 135K branded searches, 17.9% of all searches for the 16 tracked by the Brandwave Brand Demand Index.
- Warsteiner is in 2nd place, 5.9 percentage points behind at 12%.
- Across the 12 months ending October 2026, Paulaner’s share of searches among German beer brands worldwide decreased from 20.6% to 17.9%.
- Across the 12 months ending October 2026, Warsteiner’s share of searches among German beer brands worldwide increased from 9.2% to 12%.
- Across the 12 months ending October 2026, Krombacher’s share of searches among German beer brands worldwide decreased from 7.6% to 6.6%.
- Across the 12 months ending October 2026, Spaten’s share of searches among German beer brands worldwide decreased from 9.2% to 6.6%.
- Across the 12 months ending October 2026, Weihenstephaner’s share of searches among German beer brands worldwide increased from 5.1% to 6.6%.
- Across the 12 months ending October 2026, Hacker-Pschorr’s share of searches among German beer brands worldwide increased from 4.1% to 5.4%.
- Across the 12 months ending October 2026, Bitburger’s share of searches among German beer brands worldwide decreased from 5.1% to 4.4%.
- Across the 12 months ending October 2026, Franziskaner’s share of searches among German beer brands worldwide decreased from 5.1% to 4.4%.
- Across the 12 months ending October 2026, Paulaner’s share of searches among German beer brands worldwide peaked at 20.6% in November 2025 and was lowest at 17.1% in September 2026.
- Across the 12 months ending October 2026, Warsteiner’s share of searches among German beer brands worldwide peaked at 12% in October 2026 and was lowest at 8.7% in December 2025.
- Across the 12 months ending October 2026, Augustiner’s share of searches among German beer brands worldwide peaked at 9.4% in September 2026 and was lowest at 6.6% in June 2026.
- Across the 12 months ending October 2026, Radeberger’s share of searches among German beer brands worldwide peaked at 8.8% in March 2026 and was lowest at 5.8% in December 2025.
- Across the 12 months ending October 2026, Erdinger’s share of searches among German beer brands worldwide peaked at 7.1% in February 2026 and was lowest at 5.9% in March 2026.
- Across the 12 months ending October 2026, Krombacher’s share of searches among German beer brands worldwide peaked at 12% in June 2026 and was lowest at 6.3% in September 2026.
- Across the 12 months ending October 2026, Spaten’s share of searches among German beer brands worldwide peaked at 9.2% in November 2025 and was lowest at 6.5% in July 2026.
- Across the 12 months ending October 2026, Weihenstephaner’s share of searches among German beer brands worldwide peaked at 6.6% in October 2026 and was lowest at 4.8% in February 2026.
- Across the 12 months ending October 2026, Hacker-Pschorr’s share of searches among German beer brands worldwide peaked at 6.3% in September 2026 and was lowest at 3.6% in June 2026.
- Across the 12 months ending October 2026, Bitburger’s share of searches among German beer brands worldwide peaked at 6.6% in June 2026 and was lowest at 4.2% in September 2026.
- Across the 12 months ending October 2026, Löwenbräu’s share of searches among German beer brands worldwide peaked at 4.2% in September 2026 and was lowest at 2.9% in June 2026.
- Across the 12 months ending October 2026, Rothaus’ share of searches among German beer brands worldwide peaked at 3.6% in August 2026 and was lowest at 2.3% in November 2025.
- Across the 12 months ending October 2026, Warsteiner rose from 3rd to 2nd among German beer brands worldwide.
- Across the 12 months ending October 2026, Augustiner rose from 4th to 3rd among German beer brands worldwide.
- Across the 12 months ending October 2026, Radeberger rose from 6th to 4th among German beer brands worldwide.
- Across the 12 months ending October 2026, Erdinger rose from 7th to 5th among German beer brands worldwide.
- Across the 12 months ending October 2026, Krombacher fell from 5th to 6th among German beer brands worldwide.
- Across the 12 months ending October 2026, Spaten fell from 2nd to 7th among German beer brands worldwide.
- Across the 12 months ending October 2026, Weihenstephaner rose from 10th to 8th among German beer brands worldwide.
- Across the 12 months ending October 2026, Hacker-Pschorr rose from 11th to 9th among German beer brands worldwide.
- Across the 12 months ending October 2026, Bitburger fell from 8th to 10th among German beer brands worldwide.
- Across the 12 months ending October 2026, Franziskaner fell from 9th to 11th among German beer brands worldwide.
- Across the 12 months ending October 2026, Löwenbräu, Beck's, Hofbräu München, Rothaus and Ayinger held steady: their share of searches among German beer brands worldwide each moved less than 0.5 percentage points.

## Top German beer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Paulaner and Weihenstephaner were mentioned most often, in four of the five answers. Weihenstephaner was recommended most often, coming first in three out of four answers that gave a list. Paulaner was second, and Augustiner was third. Spaten, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Weihenstephaner | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Paulaner | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Augustiner | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Bitburger | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Krombacher | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Beck's | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ayinger | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Erdinger | 8th | 2 of 3 | 1 of 2 | 3 of 5 |
| Warsteiner | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Franziskaner | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Radeberger | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Hofbräu München | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rothaus | 13th | 1 of 3 | 1 of 2 | 2 of 5 |
| Spaten | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hacker-Pschorr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Löwenbräu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about German beer brands

- Asked ChatGPT "Which German beer should I try?": 1. Weihenstephaner, 2. Augustiner, 3. Paulaner, 4. Bitburger
- Asked ChatGPT "What are the best German beer brands?": 1. Weihenstephaner, 2. Augustiner, 3. Paulaner, 4. Franziskaner, 5. Bitburger, 6. Krombacher, 7. Ayinger, 8. Rothaus, 9. Erdinger
- Asked ChatGPT "What's the best German wheat beer?": 1. Weihenstephaner, 2. Paulaner, 3. Ayinger, 4. Erdinger
- Searched Google, AI Overview "german beer": named none of the brands we track
- Searched Google, AI Overview "german beer brands": 1. Krombacher, 2. Beck's, 3. Bitburger, 4. Paulaner, 5. Warsteiner, 6. Radeberger, 7. Erdinger, 8. Hofbräu München, 9. Weihenstephaner, 10. Augustiner, 11. Rothaus, 12. Ayinger

Not named in any answer: Spaten, Hacker-Pschorr and Löwenbräu.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [Paulaner vs Warsteiner: compare search popularity](/demand/global-en/compare/paulaner-vs-warsteiner): 17.9% against 12% Share of Search.
- [Paulaner vs Augustiner: compare search popularity](/demand/global-en/compare/augustiner-vs-paulaner): 17.9% against 8% Share of Search.
- [Paulaner vs Radeberger: compare search popularity](/demand/global-en/compare/paulaner-vs-radeberger): 17.9% against 8% Share of Search.
- [Paulaner vs Erdinger: compare search popularity](/demand/global-en/compare/erdinger-vs-paulaner): 17.9% against 6.6% Share of Search.
- [Warsteiner vs Augustiner: compare search popularity](/demand/global-en/compare/augustiner-vs-warsteiner): 12% against 8% Share of Search.
- [Warsteiner vs Radeberger: compare search popularity](/demand/global-en/compare/radeberger-vs-warsteiner): 12% against 8% Share of Search.
- [Warsteiner vs Erdinger: compare search popularity](/demand/global-en/compare/erdinger-vs-warsteiner): 12% against 6.6% Share of Search.
- [Augustiner vs Radeberger: compare search popularity](/demand/global-en/compare/augustiner-vs-radeberger): 8% Share of Search each.
- [Augustiner vs Erdinger: compare search popularity](/demand/global-en/compare/augustiner-vs-erdinger): 8% against 6.6% Share of Search.
- [Radeberger vs Erdinger: compare search popularity](/demand/global-en/compare/erdinger-vs-radeberger): 8% against 6.6% Share of Search.

## How did search popularity change for German beer brands worldwide in October 2026?

- In October 2026, Weihenstephaner overtook Hacker-Pschorr to rank 8th among German beer brands worldwide, with 6.6% of the searches.
- In October 2026, Paulaner gained share of searches among German beer brands worldwide, from 17.1% to 17.9%.
- In October 2026, Warsteiner gained share of searches among German beer brands worldwide, from 11.5% to 12%.
- In October 2026, Augustiner lost share of searches among German beer brands worldwide, from 9.4% to 8%.
- In October 2026, Spaten lost share of searches among German beer brands worldwide, from 7.7% to 6.6%.
- In October 2026, Hacker-Pschorr lost share of searches among German beer brands worldwide, from 6.3% to 5.4%.
- In October 2026, Löwenbräu lost share of searches among German beer brands worldwide, from 4.2% to 3.6%.
- Hofbräu München’s share of searches among German beer brands worldwide has gained ground for 3 months in a row, from 2.4% to 2.9% in October 2026.

## Which German beer brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Paulaner | 17.9% | 135K | 0.0% | Paulaner Brauerei Gruppe |
| 2 | Warsteiner | 12% | 90.5K | 0.0% | Warsteiner |
| 3 | Augustiner | 8% | 60.5K | -18.2% | Augustiner |
| 4 | Radeberger | 8% | 60.5K | 0.0% | Radeberger |
| 5 | Erdinger | 6.6% | 49.5K | 0.0% | Erdinger |
| 6 | Krombacher | 6.6% | 49.5K | 0.0% | Krombacher |
| 7 | Spaten | 6.6% | 49.5K | -18.2% | AB InBev |
| 8 | Weihenstephaner | 6.6% | 49.5K | +22.2% | Weihenstephaner |
| 9 | Hacker-Pschorr | 5.4% | 40.5K | -18.2% | Paulaner Brauerei Gruppe |
| 10 | Bitburger | 4.4% | 33.1K | 0.0% | Bitburger |
| 11 | Franziskaner | 4.4% | 33.1K | 0.0% | AB InBev |
| 12 | Löwenbräu | 3.6% | 27.1K | -18.1% | AB InBev |
| 13 | Beck's | 2.9% | 22.2K | 0.0% | AB InBev |
| 14 | Hofbräu München | 2.9% | 22.2K | 0.0% | Hofbräu München |
| 15 | Rothaus | 2.4% | 18.1K | -18.5% | Rothaus |
| 16 | Ayinger | 2% | 14.8K | 0.0% | Ayinger |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Paulaner | 135K | 20.6% | 1 |
| Nov 2025 | Spaten | 60.5K | 9.2% | 2 |
| Nov 2025 | Warsteiner | 60.5K | 9.2% | 3 |
| Nov 2025 | Augustiner | 49.5K | 7.6% | 4 |
| Nov 2025 | Krombacher | 49.5K | 7.6% | 5 |
| Nov 2025 | Radeberger | 49.5K | 7.6% | 6 |
| Nov 2025 | Erdinger | 40.5K | 6.2% | 7 |
| Nov 2025 | Bitburger | 33.1K | 5.1% | 8 |
| Nov 2025 | Franziskaner | 33.1K | 5.1% | 9 |
| Nov 2025 | Weihenstephaner | 33.1K | 5.1% | 10 |
| Nov 2025 | Hacker-Pschorr | 27.1K | 4.1% | 11 |
| Nov 2025 | Löwenbräu | 22.2K | 3.4% | 12 |
| Nov 2025 | Beck's | 18.1K | 2.8% | 13 |
| Nov 2025 | Hofbräu München | 18.1K | 2.8% | 14 |
| Nov 2025 | Rothaus | 14.8K | 2.3% | 15 |
| Nov 2025 | Ayinger | 9.9K | 1.5% | 16 |
| Dec 2025 | Paulaner | 135K | 19.3% | 1 |
| Dec 2025 | Augustiner | 60.5K | 8.7% | 2 |
| Dec 2025 | Spaten | 60.5K | 8.7% | 3 |
| Dec 2025 | Warsteiner | 60.5K | 8.7% | 4 |
| Dec 2025 | Erdinger | 49.5K | 7.1% | 5 |
| Dec 2025 | Krombacher | 49.5K | 7.1% | 6 |
| Dec 2025 | Bitburger | 40.5K | 5.8% | 7 |
| Dec 2025 | Radeberger | 40.5K | 5.8% | 8 |
| Dec 2025 | Weihenstephaner | 40.5K | 5.8% | 9 |
| Dec 2025 | Franziskaner | 33.1K | 4.7% | 10 |
| Dec 2025 | Hacker-Pschorr | 27.1K | 3.9% | 11 |
| Dec 2025 | Löwenbräu | 27.1K | 3.9% | 12 |
| Dec 2025 | Beck's | 22.2K | 3.2% | 13 |
| Dec 2025 | Hofbräu München | 22.2K | 3.2% | 14 |
| Dec 2025 | Rothaus | 18.1K | 2.6% | 15 |
| Dec 2025 | Ayinger | 12.1K | 1.7% | 16 |
| Jan 2026 | Paulaner | 110K | 18.6% | 1 |
| Jan 2026 | Warsteiner | 60.5K | 10.2% | 2 |
| Jan 2026 | Augustiner | 49.5K | 8.4% | 3 |
| Jan 2026 | Radeberger | 49.5K | 8.4% | 4 |
| Jan 2026 | Spaten | 49.5K | 8.4% | 5 |
| Jan 2026 | Erdinger | 40.5K | 6.8% | 6 |
| Jan 2026 | Krombacher | 40.5K | 6.8% | 7 |
| Jan 2026 | Weihenstephaner | 33.1K | 5.6% | 8 |
| Jan 2026 | Bitburger | 27.1K | 4.6% | 9 |
| Jan 2026 | Franziskaner | 27.1K | 4.6% | 10 |
| Jan 2026 | Hacker-Pschorr | 22.2K | 3.7% | 11 |
| Jan 2026 | Löwenbräu | 22.2K | 3.7% | 12 |
| Jan 2026 | Beck's | 18.1K | 3.1% | 13 |
| Jan 2026 | Hofbräu München | 18.1K | 3.1% | 14 |
| Jan 2026 | Rothaus | 14.8K | 2.5% | 15 |
| Jan 2026 | Ayinger | 9.9K | 1.7% | 16 |
| Feb 2026 | Paulaner | 110K | 19.4% | 1 |
| Feb 2026 | Warsteiner | 60.5K | 10.7% | 2 |
| Feb 2026 | Krombacher | 49.5K | 8.7% | 3 |
| Feb 2026 | Spaten | 49.5K | 8.7% | 4 |
| Feb 2026 | Augustiner | 40.5K | 7.1% | 5 |
| Feb 2026 | Erdinger | 40.5K | 7.1% | 6 |
| Feb 2026 | Radeberger | 40.5K | 7.1% | 7 |
| Feb 2026 | Bitburger | 27.1K | 4.8% | 8 |
| Feb 2026 | Franziskaner | 27.1K | 4.8% | 9 |
| Feb 2026 | Weihenstephaner | 27.1K | 4.8% | 10 |
| Feb 2026 | Hacker-Pschorr | 22.2K | 3.9% | 11 |
| Feb 2026 | Löwenbräu | 18.1K | 3.2% | 12 |
| Feb 2026 | Beck's | 14.8K | 2.6% | 13 |
| Feb 2026 | Hofbräu München | 14.8K | 2.6% | 14 |
| Feb 2026 | Rothaus | 14.8K | 2.6% | 15 |
| Feb 2026 | Ayinger | 9.9K | 1.7% | 16 |
| Mar 2026 | Paulaner | 135K | 19.7% | 1 |
| Mar 2026 | Warsteiner | 74K | 10.8% | 2 |
| Mar 2026 | Radeberger | 60.5K | 8.8% | 3 |
| Mar 2026 | Spaten | 60.5K | 8.8% | 4 |
| Mar 2026 | Augustiner | 49.5K | 7.2% | 5 |
| Mar 2026 | Krombacher | 49.5K | 7.2% | 6 |
| Mar 2026 | Erdinger | 40.5K | 5.9% | 7 |
| Mar 2026 | Bitburger | 33.1K | 4.8% | 8 |
| Mar 2026 | Franziskaner | 33.1K | 4.8% | 9 |
| Mar 2026 | Weihenstephaner | 33.1K | 4.8% | 10 |
| Mar 2026 | Hacker-Pschorr | 27.1K | 4% | 11 |
| Mar 2026 | Löwenbräu | 22.2K | 3.2% | 12 |
| Mar 2026 | Beck's | 18.1K | 2.6% | 13 |
| Mar 2026 | Hofbräu München | 18.1K | 2.6% | 14 |
| Mar 2026 | Rothaus | 18.1K | 2.6% | 15 |
| Mar 2026 | Ayinger | 12.1K | 1.8% | 16 |
| Apr 2026 | Paulaner | 135K | 18.5% | 1 |
| Apr 2026 | Warsteiner | 74K | 10.1% | 2 |
| Apr 2026 | Krombacher | 60.5K | 8.3% | 3 |
| Apr 2026 | Radeberger | 60.5K | 8.3% | 4 |
| Apr 2026 | Spaten | 60.5K | 8.3% | 5 |
| Apr 2026 | Augustiner | 49.5K | 6.8% | 6 |
| Apr 2026 | Erdinger | 49.5K | 6.8% | 7 |
| Apr 2026 | Bitburger | 40.5K | 5.5% | 8 |
| Apr 2026 | Weihenstephaner | 40.5K | 5.5% | 9 |
| Apr 2026 | Franziskaner | 33.1K | 4.5% | 10 |
| Apr 2026 | Hacker-Pschorr | 27.1K | 3.7% | 11 |
| Apr 2026 | Beck's | 22.2K | 3% | 12 |
| Apr 2026 | Hofbräu München | 22.2K | 3% | 13 |
| Apr 2026 | Löwenbräu | 22.2K | 3% | 14 |
| Apr 2026 | Rothaus | 22.2K | 3% | 15 |
| Apr 2026 | Ayinger | 12.1K | 1.7% | 16 |
| May 2026 | Paulaner | 135K | 17.1% | 1 |
| May 2026 | Warsteiner | 90.5K | 11.5% | 2 |
| May 2026 | Krombacher | 74K | 9.4% | 3 |
| May 2026 | Augustiner | 60.5K | 7.7% | 4 |
| May 2026 | Radeberger | 60.5K | 7.7% | 5 |
| May 2026 | Spaten | 60.5K | 7.7% | 6 |
| May 2026 | Bitburger | 49.5K | 6.3% | 7 |
| May 2026 | Erdinger | 49.5K | 6.3% | 8 |
| May 2026 | Weihenstephaner | 40.5K | 5.1% | 9 |
| May 2026 | Franziskaner | 33.1K | 4.2% | 10 |
| May 2026 | Hacker-Pschorr | 33.1K | 4.2% | 11 |
| May 2026 | Löwenbräu | 27.1K | 3.4% | 12 |
| May 2026 | Beck's | 22.2K | 2.8% | 13 |
| May 2026 | Rothaus | 22.2K | 2.8% | 14 |
| May 2026 | Hofbräu München | 18.1K | 2.3% | 15 |
| May 2026 | Ayinger | 12.1K | 1.5% | 16 |
| Jun 2026 | Paulaner | 135K | 17.9% | 1 |
| Jun 2026 | Krombacher | 90.5K | 12% | 2 |
| Jun 2026 | Warsteiner | 74K | 9.8% | 3 |
| Jun 2026 | Radeberger | 60.5K | 8% | 4 |
| Jun 2026 | Augustiner | 49.5K | 6.6% | 5 |
| Jun 2026 | Bitburger | 49.5K | 6.6% | 6 |
| Jun 2026 | Erdinger | 49.5K | 6.6% | 7 |
| Jun 2026 | Spaten | 49.5K | 6.6% | 8 |
| Jun 2026 | Weihenstephaner | 40.5K | 5.4% | 9 |
| Jun 2026 | Franziskaner | 33.1K | 4.4% | 10 |
| Jun 2026 | Hacker-Pschorr | 27.1K | 3.6% | 11 |
| Jun 2026 | Beck's | 22.2K | 2.9% | 12 |
| Jun 2026 | Löwenbräu | 22.2K | 2.9% | 13 |
| Jun 2026 | Rothaus | 22.2K | 2.9% | 14 |
| Jun 2026 | Hofbräu München | 18.1K | 2.4% | 15 |
| Jun 2026 | Ayinger | 12.1K | 1.6% | 16 |
| Jul 2026 | Paulaner | 135K | 17.7% | 1 |
| Jul 2026 | Krombacher | 74K | 9.7% | 2 |
| Jul 2026 | Warsteiner | 74K | 9.7% | 3 |
| Jul 2026 | Augustiner | 60.5K | 8% | 4 |
| Jul 2026 | Radeberger | 60.5K | 8% | 5 |
| Jul 2026 | Erdinger | 49.5K | 6.5% | 6 |
| Jul 2026 | Spaten | 49.5K | 6.5% | 7 |
| Jul 2026 | Weihenstephaner | 49.5K | 6.5% | 8 |
| Jul 2026 | Bitburger | 40.5K | 5.3% | 9 |
| Jul 2026 | Franziskaner | 33.1K | 4.4% | 10 |
| Jul 2026 | Hacker-Pschorr | 33.1K | 4.4% | 11 |
| Jul 2026 | Löwenbräu | 27.1K | 3.6% | 12 |
| Jul 2026 | Beck's | 22.2K | 2.9% | 13 |
| Jul 2026 | Rothaus | 22.2K | 2.9% | 14 |
| Jul 2026 | Hofbräu München | 18.1K | 2.4% | 15 |
| Jul 2026 | Ayinger | 12.1K | 1.6% | 16 |
| Aug 2026 | Paulaner | 135K | 17.9% | 1 |
| Aug 2026 | Warsteiner | 74K | 9.8% | 2 |
| Aug 2026 | Augustiner | 60.5K | 8% | 3 |
| Aug 2026 | Krombacher | 60.5K | 8% | 4 |
| Aug 2026 | Radeberger | 60.5K | 8% | 5 |
| Aug 2026 | Spaten | 60.5K | 8% | 6 |
| Aug 2026 | Erdinger | 49.5K | 6.6% | 7 |
| Aug 2026 | Bitburger | 40.5K | 5.4% | 8 |
| Aug 2026 | Weihenstephaner | 40.5K | 5.4% | 9 |
| Aug 2026 | Franziskaner | 33.1K | 4.4% | 10 |
| Aug 2026 | Hacker-Pschorr | 33.1K | 4.4% | 11 |
| Aug 2026 | Löwenbräu | 27.1K | 3.6% | 12 |
| Aug 2026 | Rothaus | 27.1K | 3.6% | 13 |
| Aug 2026 | Beck's | 22.2K | 2.9% | 14 |
| Aug 2026 | Hofbräu München | 18.1K | 2.4% | 15 |
| Aug 2026 | Ayinger | 12.1K | 1.6% | 16 |
| Sep 2026 | Paulaner | 135K | 17.1% | 1 |
| Sep 2026 | Warsteiner | 90.5K | 11.5% | 2 |
| Sep 2026 | Augustiner | 74K | 9.4% | 3 |
| Sep 2026 | Radeberger | 60.5K | 7.7% | 4 |
| Sep 2026 | Spaten | 60.5K | 7.7% | 5 |
| Sep 2026 | Erdinger | 49.5K | 6.3% | 6 |
| Sep 2026 | Hacker-Pschorr | 49.5K | 6.3% | 7 |
| Sep 2026 | Krombacher | 49.5K | 6.3% | 8 |
| Sep 2026 | Weihenstephaner | 40.5K | 5.1% | 9 |
| Sep 2026 | Bitburger | 33.1K | 4.2% | 10 |
| Sep 2026 | Franziskaner | 33.1K | 4.2% | 11 |
| Sep 2026 | Löwenbräu | 33.1K | 4.2% | 12 |
| Sep 2026 | Beck's | 22.2K | 2.8% | 13 |
| Sep 2026 | Hofbräu München | 22.2K | 2.8% | 14 |
| Sep 2026 | Rothaus | 22.2K | 2.8% | 15 |
| Sep 2026 | Ayinger | 14.8K | 1.9% | 16 |
| Oct 2026 | Paulaner | 135K | 17.9% | 1 |
| Oct 2026 | Warsteiner | 90.5K | 12% | 2 |
| Oct 2026 | Augustiner | 60.5K | 8% | 3 |
| Oct 2026 | Radeberger | 60.5K | 8% | 4 |
| Oct 2026 | Erdinger | 49.5K | 6.6% | 5 |
| Oct 2026 | Krombacher | 49.5K | 6.6% | 6 |
| Oct 2026 | Spaten | 49.5K | 6.6% | 7 |
| Oct 2026 | Weihenstephaner | 49.5K | 6.6% | 8 |
| Oct 2026 | Hacker-Pschorr | 40.5K | 5.4% | 9 |
| Oct 2026 | Bitburger | 33.1K | 4.4% | 10 |
| Oct 2026 | Franziskaner | 33.1K | 4.4% | 11 |
| Oct 2026 | Löwenbräu | 27.1K | 3.6% | 12 |
| Oct 2026 | Beck's | 22.2K | 2.9% | 13 |
| Oct 2026 | Hofbräu München | 22.2K | 2.9% | 14 |
| Oct 2026 | Rothaus | 18.1K | 2.4% | 15 |
| Oct 2026 | Ayinger | 14.8K | 2% | 16 |

## How are branded searches counted for German beer brands?

- **Augustiner**: Measured on the search term “augustiner”.
- **Ayinger**: Measured on the search term “ayinger”.
- **Beck's**: Measured on the search term “becks beer”.
- **Bitburger**: Measured on the search term “bitburger”.
- **Erdinger**: Measured on the search term “erdinger”.
- **Franziskaner**: Measured on the search term “franziskaner”.
- **Hacker-Pschorr**: Measured on the search term “hacker pschorr”.
- **Hofbräu München**: Measured on the search term “hofbrau”.
- **Krombacher**: Measured on the search term “krombacher”.
- **Löwenbräu**: Measured on the search term “lowenbrau”.
- **Paulaner**: Measured on the search term “paulaner”.
- **Radeberger**: Measured on the search term “radeberger”.
- **Rothaus**: Measured on the search term “rothaus”.
- **Spaten**: Measured on the search term “spaten”.
- **Warsteiner**: Measured on the search term “warsteiner”.
- **Weihenstephaner**: Measured on the search term “weihenstephaner”.

- [Augustiner](/demand/global-en/brands/augustiner)
- [Ayinger](/demand/global-en/brands/ayinger)
- [Beck's](/demand/global-en/brands/becks)
- [Bitburger](/demand/global-en/brands/bitburger)
- [Erdinger](/demand/global-en/brands/erdinger)
- [Franziskaner](/demand/global-en/brands/franziskaner)
- [Hacker-Pschorr](/demand/global-en/brands/hacker-pschorr)
- [Hofbräu München](/demand/global-en/brands/hofbrau)
- [Krombacher](/demand/global-en/brands/krombacher)
- [Löwenbräu](/demand/global-en/brands/lowenbrau)
- [Paulaner](/demand/global-en/brands/paulaner)
- [Radeberger](/demand/global-en/brands/radeberger)
- [Rothaus](/demand/global-en/brands/rothaus)
- [Spaten](/demand/global-en/brands/spaten)
- [Warsteiner](/demand/global-en/brands/warsteiner)
- [Weihenstephaner](/demand/global-en/brands/weihenstephaner)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among German beer brands worldwide?

In October 2026, Paulaner was the most searched among German beer brands worldwide, with an estimated 135K branded searches, 17.9% of all searches for the 16 tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "German beer brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/german-beer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/german-beer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.