--- title: "Geolocation APIs: Which brands are most popular in search?" description: "Compare the APIs used to add maps and location. Share of Search among TomTom, Mapbox, Google Maps Platform, App Radar and HERE Technologies, the geolocation APIs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/geolocation-apis" publisher: "Brandwave" --- # Geolocation APIs: Which brands are most popular in search? Compare the APIs used to add maps and location. Share of Search among TomTom, Mapbox, Google Maps Platform, App Radar and HERE Technologies, the geolocation APIs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Geolocation APIs - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: TomTom, 61.1% ## Which brand is most popular in search among geolocation APIs worldwide? - In August 2026, TomTom was the most searched among geolocation APIs worldwide, with an estimated 301K branded searches and 61.1% estimated Share of Search within this set. - Mapbox is in 2nd place, 33.7 percentage points behind at 27.4% Share of Search. - Across the 11 months ending August 2026, TomTom’s estimated Share of Search among geolocation APIs worldwide increased from 51.6% to 61.1%. - Across the 11 months ending August 2026, Mapbox’s estimated Share of Search among geolocation APIs worldwide decreased from 28.3% to 27.4%. - Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among geolocation APIs worldwide decreased from 18.8% to 10.1%. - Across the 11 months ending August 2026, TomTom’s estimated Share of Search among geolocation APIs worldwide peaked at 80.3% in July 2026 and was lowest at 48.3% in January 2026. - Across the 11 months ending August 2026, Mapbox’s estimated Share of Search among geolocation APIs worldwide peaked at 34.5% in February 2026 and was lowest at 13.2% in July 2026. - Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among geolocation APIs worldwide peaked at 18.8% in October 2025 and was lowest at 5.9% in July 2026. - Across the 11 months ending August 2026, App Radar and HERE Technologies held steady: their estimated Share of Search among geolocation APIs worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [TomTom vs Mapbox: compare search popularity](/demand/global-en/compare/mapbox-vs-tomtom): 61.1% against 27.4% Share of Search. - [TomTom vs Google Maps Platform: compare search popularity](/demand/global-en/compare/google-maps-platform-vs-tomtom): 61.1% against 10.1% Share of Search. - [Mapbox vs Google Maps Platform: compare search popularity](/demand/global-en/compare/google-maps-platform-vs-mapbox): 27.4% against 10.1% Share of Search. ## How did search popularity change for geolocation APIs worldwide in August 2026? - In August 2026, Mapbox gained estimated Share of Search among geolocation APIs worldwide, from 13.2% to 27.4%. - In August 2026, Google Maps Platform gained estimated Share of Search among geolocation APIs worldwide, from 5.9% to 10.1%. - In August 2026, TomTom lost estimated Share of Search among geolocation APIs worldwide, from 80.3% to 61.1%. - Estimated monthly branded searches for App Radar worldwide fell 18.4% over 11 measured months, from 5.4K to 4.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | TomTom | 61.1% | 301K | -63.4% | TomTom | | 2 | Mapbox | 27.4% | 135K | 0.0% | Mapbox | | 3 | Google Maps Platform | 10.1% | 49.5K | -18.2% | Google | | 4 | App Radar | 0.9% | 4.4K | -0.2% | App Radar | | 5 | HERE Technologies | 0.49% | 2.4K | 0.0% | HERE Technologies | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | TomTom | 301K | 51.6% | 1 | | Oct 2025 | Mapbox | 165K | 28.3% | 2 | | Oct 2025 | Google Maps Platform | 110K | 18.8% | 3 | | Oct 2025 | App Radar | 5.4K | 0.93% | 4 | | Oct 2025 | HERE Technologies | 2.4K | 0.41% | 5 | | Nov 2025 | TomTom | 246K | 48.3% | 1 | | Nov 2025 | Mapbox | 165K | 32.4% | 2 | | Nov 2025 | Google Maps Platform | 90.5K | 17.8% | 3 | | Nov 2025 | App Radar | 5.4K | 1.1% | 4 | | Nov 2025 | HERE Technologies | 1.9K | 0.37% | 5 | | Dec 2025 | TomTom | 246K | 53.1% | 1 | | Dec 2025 | Mapbox | 135K | 29.2% | 2 | | Dec 2025 | Google Maps Platform | 74K | 16% | 3 | | Dec 2025 | App Radar | 5.5K | 1.2% | 4 | | Dec 2025 | HERE Technologies | 2.4K | 0.52% | 5 | | Jan 2026 | TomTom | 246K | 48.3% | 1 | | Jan 2026 | Mapbox | 165K | 32.4% | 2 | | Jan 2026 | Google Maps Platform | 90.5K | 17.8% | 3 | | Jan 2026 | App Radar | 5.5K | 1.1% | 4 | | Jan 2026 | HERE Technologies | 2.4K | 0.47% | 5 | | Feb 2026 | TomTom | 246K | 51.5% | 1 | | Feb 2026 | Mapbox | 165K | 34.5% | 2 | | Feb 2026 | Google Maps Platform | 60.5K | 12.7% | 3 | | Feb 2026 | App Radar | 4.4K | 0.93% | 4 | | Feb 2026 | HERE Technologies | 1.9K | 0.4% | 5 | | Mar 2026 | TomTom | 246K | 51.4% | 1 | | Mar 2026 | Mapbox | 165K | 34.5% | 2 | | Mar 2026 | Google Maps Platform | 60.5K | 12.6% | 3 | | Mar 2026 | App Radar | 5.5K | 1.1% | 4 | | Mar 2026 | HERE Technologies | 1.9K | 0.4% | 5 | | Apr 2026 | TomTom | 301K | 56.5% | 1 | | Apr 2026 | Mapbox | 165K | 31% | 2 | | Apr 2026 | Google Maps Platform | 60.5K | 11.4% | 3 | | Apr 2026 | App Radar | 4.5K | 0.84% | 4 | | Apr 2026 | HERE Technologies | 1.9K | 0.36% | 5 | | May 2026 | TomTom | 301K | 56.5% | 1 | | May 2026 | Mapbox | 165K | 31% | 2 | | May 2026 | Google Maps Platform | 60.5K | 11.4% | 3 | | May 2026 | App Radar | 4.5K | 0.84% | 4 | | May 2026 | HERE Technologies | 1.9K | 0.36% | 5 | | Jun 2026 | TomTom | 246K | 54.9% | 1 | | Jun 2026 | Mapbox | 135K | 30.1% | 2 | | Jun 2026 | Google Maps Platform | 60.5K | 13.5% | 3 | | Jun 2026 | App Radar | 4.5K | 0.99% | 4 | | Jun 2026 | HERE Technologies | 2.4K | 0.54% | 5 | | Jul 2026 | TomTom | 823K | 80.3% | 1 | | Jul 2026 | Mapbox | 135K | 13.2% | 2 | | Jul 2026 | Google Maps Platform | 60.5K | 5.9% | 3 | | Jul 2026 | App Radar | 4.4K | 0.43% | 4 | | Jul 2026 | HERE Technologies | 2.4K | 0.23% | 5 | | Aug 2026 | TomTom | 301K | 61.1% | 1 | | Aug 2026 | Mapbox | 135K | 27.4% | 2 | | Aug 2026 | Google Maps Platform | 49.5K | 10.1% | 3 | | Aug 2026 | App Radar | 4.4K | 0.9% | 4 | | Aug 2026 | HERE Technologies | 2.4K | 0.49% | 5 | | Sep 2026 | App Radar | — | — | — | | Sep 2026 | Google Maps Platform | — | — | — | | Sep 2026 | HERE Technologies | — | — | — | | Sep 2026 | Mapbox | — | — | — | | Sep 2026 | TomTom | — | — | — | ## What is being compared - **App Radar**: Measured on the search terms “app radar”, “app radar aso” and “appradar.com”, summed into one figure. - **Google Maps Platform**: Measured on the search term “google maps api”. - **HERE Technologies**: Measured on the search term “here com”. - **Mapbox**: Measured on the search term “mapbox”. - **TomTom**: Measured on the search term “tomtom”. - [App Radar](/demand/global-en/brands/app-radar) - [Google Maps Platform](/demand/global-en/brands/google-maps-platform) - [HERE Technologies](/demand/global-en/brands/here-technologies) - [Mapbox](/demand/global-en/brands/mapbox) - [TomTom](/demand/global-en/brands/tomtom) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among geolocation APIs worldwide? In August 2026, TomTom was the most searched among geolocation APIs worldwide, with an estimated 301K branded searches and 61.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Geolocation APIs: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/geolocation-apis This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/geolocation-apis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.