--- title: "Generator brands: Which brands are most popular in search?" description: "Compare the generator brands people search for. Share of Search among Honda, Cummins, Generac, Westinghouse, Briggs & Stratton and Champion, the generator brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/generator-brands" publisher: "Brandwave" --- # Generator brands: Which brands are most popular in search? Compare the generator brands people search for. Share of Search among Honda, Cummins, Generac, Westinghouse, Briggs & Stratton and Champion, the generator brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Generator brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Honda, 93.1% ## Which brand is most popular in search among generator brands worldwide? - In August 2026, Honda was the most searched among generator brands worldwide, with an estimated 7.5M branded searches and 93.1% estimated Share of Search within this set. - Cummins is in 2nd place, 90 percentage points behind at 3.1% Share of Search. - Across the 11 months ending August 2026, Honda’s estimated Share of Search among generator brands worldwide peaked at 93.9% in December 2025 and was lowest at 90.8% in January 2026. - Across the 11 months ending August 2026, Generac’s estimated Share of Search among generator brands worldwide peaked at 4.5% in January 2026 and was lowest at 1.1% in May 2026. - Across the 11 months ending August 2026, Honda, Cummins, Generac, Westinghouse, Briggs & Stratton and Champion held steady: their estimated Share of Search among generator brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Honda vs Cummins: compare search popularity](/demand/global-en/compare/cummins-vs-honda): 93.1% against 3.1% Share of Search. - [Honda vs Generac: compare search popularity](/demand/global-en/compare/generac-vs-honda): 93.1% against 2.1% Share of Search. - [Cummins vs Generac: compare search popularity](/demand/global-en/compare/cummins-vs-generac): 3.1% against 2.1% Share of Search. ## How did search popularity change for generator brands worldwide in August 2026? - Generac’s estimated Share of Search among generator brands worldwide has gained ground for 3 months in a row, from 1.1% to 2.1% in August 2026. - Briggs & Stratton’s estimated Share of Search among generator brands worldwide has lost ground for 3 months in a row, from 0.92% to 0.41% in August 2026. - Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. - Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Honda | 93.1% | 7.5M | 0.0% | Honda | | 2 | Cummins | 3.1% | 246K | 0.0% | Cummins | | 3 | Generac | 2.1% | 165K | 0.0% | Generac | | 4 | Westinghouse | 1.4% | 110K | 0.0% | Electrolux Group | | 5 | Briggs & Stratton | 0.41% | 33.1K | -18.3% | Briggs & Stratton | | 6 | Champion | 0.04% | 2.9K | 0.0% | Champion | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Honda | 7.5M | 93.1% | 1 | | Oct 2025 | Cummins | 246K | 3.1% | 2 | | Oct 2025 | Generac | 135K | 1.7% | 3 | | Oct 2025 | Westinghouse | 135K | 1.7% | 4 | | Oct 2025 | Briggs & Stratton | 33.1K | 0.41% | 5 | | Oct 2025 | Champion | 2.4K | 0.03% | 6 | | Nov 2025 | Honda | 7.5M | 93.5% | 1 | | Nov 2025 | Cummins | 246K | 3.1% | 2 | | Nov 2025 | Westinghouse | 135K | 1.7% | 3 | | Nov 2025 | Generac | 110K | 1.4% | 4 | | Nov 2025 | Briggs & Stratton | 27.1K | 0.34% | 5 | | Nov 2025 | Champion | 2.4K | 0.03% | 6 | | Dec 2025 | Honda | 7.5M | 93.9% | 1 | | Dec 2025 | Cummins | 246K | 3.1% | 2 | | Dec 2025 | Generac | 110K | 1.4% | 3 | | Dec 2025 | Westinghouse | 110K | 1.4% | 4 | | Dec 2025 | Briggs & Stratton | 18.1K | 0.23% | 5 | | Dec 2025 | Champion | 2.9K | 0.04% | 6 | | Jan 2026 | Honda | 7.5M | 90.8% | 1 | | Jan 2026 | Generac | 368K | 4.5% | 2 | | Jan 2026 | Cummins | 246K | 3% | 3 | | Jan 2026 | Westinghouse | 110K | 1.3% | 4 | | Jan 2026 | Briggs & Stratton | 27.1K | 0.33% | 5 | | Jan 2026 | Champion | 2.4K | 0.03% | 6 | | Feb 2026 | Honda | 7.5M | 93.6% | 1 | | Feb 2026 | Cummins | 246K | 3.1% | 2 | | Feb 2026 | Generac | 135K | 1.7% | 3 | | Feb 2026 | Westinghouse | 110K | 1.4% | 4 | | Feb 2026 | Briggs & Stratton | 22.2K | 0.28% | 5 | | Feb 2026 | Champion | 2.4K | 0.03% | 6 | | Mar 2026 | Honda | 7.5M | 93.3% | 1 | | Mar 2026 | Cummins | 246K | 3.1% | 2 | | Mar 2026 | Generac | 135K | 1.7% | 3 | | Mar 2026 | Westinghouse | 110K | 1.4% | 4 | | Mar 2026 | Briggs & Stratton | 40.5K | 0.51% | 5 | | Mar 2026 | Champion | 2.9K | 0.04% | 6 | | Apr 2026 | Honda | 7.5M | 93.6% | 1 | | Apr 2026 | Cummins | 246K | 3.1% | 2 | | Apr 2026 | Westinghouse | 110K | 1.4% | 3 | | Apr 2026 | Generac | 90.5K | 1.1% | 4 | | Apr 2026 | Briggs & Stratton | 60.5K | 0.76% | 5 | | Apr 2026 | Champion | 2.9K | 0.04% | 6 | | May 2026 | Honda | 7.5M | 93.5% | 1 | | May 2026 | Cummins | 246K | 3.1% | 2 | | May 2026 | Westinghouse | 110K | 1.4% | 3 | | May 2026 | Generac | 90.5K | 1.1% | 4 | | May 2026 | Briggs & Stratton | 74K | 0.92% | 5 | | May 2026 | Champion | 2.9K | 0.04% | 6 | | Jun 2026 | Honda | 7.5M | 93.2% | 1 | | Jun 2026 | Cummins | 246K | 3.1% | 2 | | Jun 2026 | Generac | 135K | 1.7% | 3 | | Jun 2026 | Westinghouse | 110K | 1.4% | 4 | | Jun 2026 | Briggs & Stratton | 49.5K | 0.62% | 5 | | Jun 2026 | Champion | 2.9K | 0.04% | 6 | | Jul 2026 | Honda | 7.5M | 93% | 1 | | Jul 2026 | Cummins | 246K | 3.1% | 2 | | Jul 2026 | Generac | 165K | 2.1% | 3 | | Jul 2026 | Westinghouse | 110K | 1.4% | 4 | | Jul 2026 | Briggs & Stratton | 40.5K | 0.5% | 5 | | Jul 2026 | Champion | 2.9K | 0.04% | 6 | | Aug 2026 | Honda | 7.5M | 93.1% | 1 | | Aug 2026 | Cummins | 246K | 3.1% | 2 | | Aug 2026 | Generac | 165K | 2.1% | 3 | | Aug 2026 | Westinghouse | 110K | 1.4% | 4 | | Aug 2026 | Briggs & Stratton | 33.1K | 0.41% | 5 | | Aug 2026 | Champion | 2.9K | 0.04% | 6 | | Sep 2026 | Briggs & Stratton | — | — | — | | Sep 2026 | Champion | — | — | — | | Sep 2026 | Cummins | — | — | — | | Sep 2026 | Generac | — | — | — | | Sep 2026 | Honda | — | — | — | | Sep 2026 | Westinghouse | — | — | — | ## What is being compared - **Briggs & Stratton**: Measured on the search term “briggs & stratton”. - **Champion**: Measured on the search term “champion cap”. - **Cummins**: Measured on the search term “cummins”. - **Generac**: Measured on the search term “generac generator”. - **Honda**: Measured on the search term “honda”. - **Westinghouse**: Measured on the search term “westinghouse”. - [Briggs & Stratton](/demand/global-en/brands/briggs-stratton) - [Champion](/demand/global-en/brands/champion) - [Cummins](/demand/global-en/brands/cummins) - [Generac](/demand/global-en/brands/generac) - [Honda](/demand/global-en/brands/honda) - [Westinghouse](/demand/global-en/brands/westinghouse) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among generator brands worldwide? In August 2026, Honda was the most searched among generator brands worldwide, with an estimated 7.5M branded searches and 93.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Generator brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/generator-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/generator-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.