---
title: "Gemini vs Microsoft Copilot: Which is searched more?"
description: "Is Gemini or Microsoft Copilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Generative AI platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/generative-ai-platforms/compare/google-gemini-vs-microsoft-copilot"
publisher: "Brandwave"
---

# Gemini vs Microsoft Copilot: Which is searched more?

Is Gemini or Microsoft Copilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Generative AI platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gemini and Microsoft Copilot
- **Competitive set**: Generative AI platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Gemini Share of Search**: 25%
- **Microsoft Copilot Share of Search**: 0.88%

## Is Gemini or Microsoft Copilot more popular in search?

- In September 2026, Gemini had more branded searches than Microsoft Copilot among generative AI platforms worldwide. Gemini had about 687.9 million branded searches, while Microsoft Copilot had 24.2 million. Gemini made up 25% of all generative AI platform searches we track, and Microsoft Copilot accounted for 0.88%.
- Gemini was ahead of Microsoft Copilot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gemini’s share of searches among generative AI platforms worldwide moved from 29.4% to 25%, and its estimated monthly branded searches moved from 683M to 688M.
- Across the 12 months ending September 2026, Microsoft Copilot’s share of searches among generative AI platforms worldwide moved from 1.5% to 0.88%, and its estimated monthly branded searches moved from 35.1M to 24.2M.

## Top generative AI platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gemini appeared in all five answers. Microsoft Copilot was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gemini was listed before Microsoft Copilot in four out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ChatGPT | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Claude | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Gemini | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Microsoft Copilot | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Perplexity | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Mistral AI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cohere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about generative AI platforms

- Asked ChatGPT "Which generative AI platform should I use?": 1. ChatGPT, 2. Claude, 3. Gemini, 4. Perplexity, 5. Microsoft Copilot
- Asked ChatGPT "What are the best generative AI platforms?": 1. ChatGPT, 2. Claude, 3. Gemini, 4. Microsoft Copilot, 5. Perplexity
- Asked ChatGPT "What's the best generative AI platform for a product team?": 1. ChatGPT, 2. Claude, 3. Gemini
- Searched Google, AI Overview "generative ai platforms": 1. ChatGPT, 2. Claude, 3. Gemini, 4. Microsoft Copilot, 5. Perplexity
- Searched Google, AI Overview "enterprise ai platform": 1. Microsoft Copilot, 2. Gemini

Not named in any answer: Mistral AI and Cohere.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How did search popularity change for generative AI platforms worldwide in September 2026?

- In September 2026, Gemini lost share of searches among generative AI platforms worldwide, from 27.5% to 25%.
- Estimated monthly branded searches for Microsoft Copilot worldwide fell 30.9% over 12 measured months, from 35.1M to 24.2M in September 2026.

## Month by month

| Month | Gemini estimated searches | Gemini Share of Search | Gemini rank | Microsoft Copilot estimated searches | Microsoft Copilot Share of Search | Microsoft Copilot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 683M | 29.4% | 2 | 35.1M | 1.5% | 4 |
| Nov 2025 | 531M | 25.5% | 2 | 34.8M | 1.7% | 3 |
| Dec 2025 | 562M | 26.8% | 2 | 28.6M | 1.4% | 3 |
| Jan 2026 | 589M | 27.7% | 2 | 28.8M | 1.4% | 3 |
| Feb 2026 | 545M | 26% | 2 | 29.4M | 1.4% | 4 |
| Mar 2026 | 651M | 27.8% | 2 | 35.2M | 1.5% | 4 |
| Apr 2026 | 744M | 30.3% | 2 | 35M | 1.4% | 4 |
| May 2026 | 795M | 28.7% | 2 | 35.1M | 1.3% | 4 |
| Jun 2026 | 758M | 30.7% | 2 | 29.9M | 1.2% | 4 |
| Jul 2026 | 646M | 27.6% | 2 | 24.4M | 1% | 4 |
| Aug 2026 | 642M | 27.5% | 2 | 23.9M | 1% | 4 |
| Sep 2026 | 688M | 25% | 2 | 24.2M | 0.88% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Gemini’s and Microsoft Copilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gemini**: Measured on the search terms “ai gemini”, “bard ai”, “Gemini”, “gemini advanced”, “gemini ai”, “gemini ai app”, “gemini ai image”, “gemini ai photo”, “gemini ai photos”, “gemini app”, “gemini bard”, “gemini deep research”, “gemini google”, “gemini image generator”, “gemini live”, “gemini pro”, “gemini ultra”, “google ai gemini”, “google bard”, “google gemini”, “google gemini ai”, “google gemini app” and “googlegemini”, summed into one figure.
- **Microsoft Copilot**: Measured on the search terms “365 copilot”, “azure copilot”, “bing copilot”, “Copilot”, “copilot 365”, “copilot app”, “copilot bing”, “copilot business”, “copilot excel”, “copilot in excel”, “copilot in word”, “copilot microsoft”, “copilot outlook”, “copilot pro”, “copilot studio”, “copilot teams”, “copilot windows”, “microsoft 365 copilot”, “microsoft copilot app”, “microsoft copilot pro”, “microsoft copilot studio”, “microsoftcopilot”, “ms copilot” and “windows copilot”, summed into one figure.

- [Gemini profile](/demand/global-en/brands/google-gemini)
- [Microsoft Copilot profile](/demand/global-en/brands/microsoft-copilot)
- [All generative AI platforms worldwide](/demand/global-en/categories/generative-ai-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Gemini or Microsoft Copilot more popular in search?

In September 2026, Gemini had more branded searches than Microsoft Copilot among generative AI platforms worldwide. Gemini had about 687.9 million branded searches, while Microsoft Copilot had 24.2 million. Gemini made up 25% of all generative AI platform searches we track, and Microsoft Copilot accounted for 0.88%.

## Cite this page

Brandwave. "Gemini vs Microsoft Copilot: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/generative-ai-platforms/compare/google-gemini-vs-microsoft-copilot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/generative-ai-platforms/compare/google-gemini-vs-microsoft-copilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.