--- title: "Generative AI platforms: Which are searched most?" description: "Compare the platforms that provide large language models. Share of Search among Google, OpenAI, Anthropic, Mistral AI and Cohere, the generative AI platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/generative-ai-platforms" publisher: "Brandwave" --- # Generative AI platforms: Which are searched most? Compare the platforms that provide large language models. Share of Search among Google, OpenAI, Anthropic, Mistral AI and Cohere, the generative AI platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Generative AI platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Google, 97.9% ## Which brand is most popular in search among generative AI platforms worldwide? - In August 2026, Google was the most searched among generative AI platforms worldwide, with an estimated 414M branded searches and 97.9% estimated Share of Search within this set. - OpenAI is in 2nd place, 96.7 percentage points behind at 1.2% Share of Search. - Across the 11 months ending August 2026, Google’s estimated Share of Search among generative AI platforms worldwide increased from 97.3% to 97.9%. - Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among generative AI platforms worldwide decreased from 2.1% to 1.2%. - Across the 11 months ending August 2026, Google’s estimated Share of Search among generative AI platforms worldwide peaked at 97.9% in January 2026 and was lowest at 95.3% in March 2026. - Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among generative AI platforms worldwide peaked at 3.1% in March 2026 and was lowest at 1.2% in June 2026. - Across the 11 months ending August 2026, Anthropic’s estimated Share of Search among generative AI platforms worldwide peaked at 1.7% in February 2026 and was lowest at 0.19% in December 2025. - Across the 11 months ending August 2026, Anthropic rose from 4th to 3rd among generative AI platforms worldwide. - Across the 11 months ending August 2026, Mistral AI fell from 3rd to 4th among generative AI platforms worldwide. - Across the 11 months ending August 2026, Cohere held steady: its estimated Share of Search among generative AI platforms worldwide moved less than 0.5 percentage points. ## How did search popularity change for generative AI platforms worldwide in August 2026? - Google’s estimated Share of Search among generative AI platforms worldwide has gained ground for 3 months in a row, from 97.1% to 97.9% in August 2026. - Estimated monthly branded searches for Anthropic worldwide rose 232.9% over 11 measured months, from 823K to 2.7M in August 2026. - Estimated monthly branded searches for OpenAI worldwide fell 45.3% over 11 measured months, from 9.1M to 5M in August 2026. - Estimated monthly branded searches for Mistral AI worldwide fell 18.4% over 11 measured months, from 1.3M to 1M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Google | 97.9% | 414M | 0.0% | Google | | 2 | OpenAI | 1.2% | 5M | 0.0% | OpenAI | | 3 | Anthropic | 0.65% | 2.7M | 0.0% | Anthropic | | 4 | Mistral AI | 0.25% | 1M | -0.1% | Mistral AI | | 5 | Cohere | 0.03% | 110K | 0.0% | Cohere | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Google | 414M | 97.3% | 1 | | Oct 2025 | OpenAI | 9.1M | 2.1% | 2 | | Oct 2025 | Mistral AI | 1.3M | 0.3% | 3 | | Oct 2025 | Anthropic | 823K | 0.19% | 4 | | Oct 2025 | Cohere | 110K | 0.03% | 5 | | Nov 2025 | Google | 414M | 97.3% | 1 | | Nov 2025 | OpenAI | 9.1M | 2.1% | 2 | | Nov 2025 | Mistral AI | 1.3M | 0.3% | 3 | | Nov 2025 | Anthropic | 1M | 0.24% | 4 | | Nov 2025 | Cohere | 90.5K | 0.02% | 5 | | Dec 2025 | Google | 414M | 96.9% | 1 | | Dec 2025 | OpenAI | 11.1M | 2.6% | 2 | | Dec 2025 | Mistral AI | 1.3M | 0.3% | 3 | | Dec 2025 | Anthropic | 823K | 0.19% | 4 | | Dec 2025 | Cohere | 90.5K | 0.02% | 5 | | Jan 2026 | Google | 414M | 97.9% | 1 | | Jan 2026 | OpenAI | 6.1M | 1.4% | 2 | | Jan 2026 | Mistral AI | 1.3M | 0.3% | 3 | | Jan 2026 | Anthropic | 1.2M | 0.29% | 4 | | Jan 2026 | Cohere | 90.5K | 0.02% | 5 | | Feb 2026 | Google | 338M | 96.1% | 1 | | Feb 2026 | Anthropic | 6.1M | 1.7% | 2 | | Feb 2026 | OpenAI | 6.1M | 1.7% | 3 | | Feb 2026 | Mistral AI | 1.3M | 0.36% | 4 | | Feb 2026 | Cohere | 90.5K | 0.03% | 5 | | Mar 2026 | Google | 414M | 95.3% | 1 | | Mar 2026 | OpenAI | 13.6M | 3.1% | 2 | | Mar 2026 | Anthropic | 5M | 1.2% | 3 | | Mar 2026 | Mistral AI | 1.6M | 0.36% | 4 | | Mar 2026 | Cohere | 110K | 0.03% | 5 | | Apr 2026 | Google | 414M | 97% | 1 | | Apr 2026 | OpenAI | 7.5M | 1.8% | 2 | | Apr 2026 | Anthropic | 4.1M | 0.96% | 3 | | Apr 2026 | Mistral AI | 1.3M | 0.3% | 4 | | Apr 2026 | Cohere | 135K | 0.03% | 5 | | May 2026 | Google | 414M | 97.1% | 1 | | May 2026 | OpenAI | 7.5M | 1.8% | 2 | | May 2026 | Anthropic | 3.4M | 0.79% | 3 | | May 2026 | Mistral AI | 1.4M | 0.32% | 4 | | May 2026 | Cohere | 135K | 0.03% | 5 | | Jun 2026 | Google | 414M | 97.3% | 1 | | Jun 2026 | Anthropic | 5M | 1.2% | 2 | | Jun 2026 | OpenAI | 5M | 1.2% | 3 | | Jun 2026 | Mistral AI | 1.5M | 0.35% | 4 | | Jun 2026 | Cohere | 135K | 0.03% | 5 | | Jul 2026 | Google | 414M | 97.9% | 1 | | Jul 2026 | OpenAI | 5M | 1.2% | 2 | | Jul 2026 | Anthropic | 2.7M | 0.65% | 3 | | Jul 2026 | Mistral AI | 1M | 0.25% | 4 | | Jul 2026 | Cohere | 110K | 0.03% | 5 | | Aug 2026 | Google | 414M | 97.9% | 1 | | Aug 2026 | OpenAI | 5M | 1.2% | 2 | | Aug 2026 | Anthropic | 2.7M | 0.65% | 3 | | Aug 2026 | Mistral AI | 1M | 0.25% | 4 | | Aug 2026 | Cohere | 110K | 0.03% | 5 | | Sep 2026 | Anthropic | — | — | — | | Sep 2026 | Cohere | — | — | — | | Sep 2026 | Google | — | — | — | | Sep 2026 | Mistral AI | — | — | — | | Sep 2026 | OpenAI | — | — | — | ## What is being compared - **Anthropic**: Measured on the search term “anthropic”. - **Cohere**: Measured on the search term “cohere”. - **Google**: Measured on the search term “google”. - **Mistral AI**: Measured on the search terms “mistral”, “mistral ai” and “mistralai”, summed into one figure. - **OpenAI**: Measured on the search term “openai”. - [Anthropic](/demand/global-en/brands/anthropic) - [Cohere](/demand/global-en/brands/cohere) - [Google](/demand/global-en/brands/google) - [Mistral AI](/demand/global-en/brands/mistral-ai) - [OpenAI](/demand/global-en/brands/openai) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among generative AI platforms worldwide? In August 2026, Google was the most searched among generative AI platforms worldwide, with an estimated 414M branded searches and 97.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Generative AI platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/generative-ai-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/generative-ai-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.