---
title: "OPI vs Sally Hansen: Which is searched more?"
description: "Which is more popular in search, OPI or Sally Hansen? Compare estimated monthly branded-search demand and Share of Search inside the Gel polish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/gel-polish-brands/compare/opi-vs-sally-hansen"
publisher: "Brandwave"
---

# OPI vs Sally Hansen: Which is searched more?

Which is more popular in search, OPI or Sally Hansen? Compare estimated monthly branded-search demand and Share of Search inside the Gel polish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: OPI and Sally Hansen
- **Competitive set**: Gel polish brands
- **Market**: Global
- **Month measured**: Sep 2026
- **OPI Share of Search**: 31.9%
- **Sally Hansen Share of Search**: 11.7%

## Which is more popular in search, OPI or Sally Hansen?

- In September 2026, OPI had more branded searches than Sally Hansen among gel polish brands worldwide. OPI was estimated to have 135K branded searches compared to Sally Hansen’s 49.5K, and held a 31.9% Share of Search versus Sally Hansen’s 11.7%.
- OPI was ahead of Sally Hansen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OPI’s estimated Share of Search among gel polish brands worldwide moved from 36.4% to 31.9%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Sally Hansen’s estimated Share of Search among gel polish brands worldwide moved from 10.9% to 11.7%, and its estimated monthly branded searches held steady at 49.5K.

## How did search popularity change for gel polish brands worldwide in September 2026?

- In September 2026, Sally Hansen gained estimated Share of Search among gel polish brands worldwide, from 10.9% to 11.7%.
- In September 2026, OPI lost estimated Share of Search among gel polish brands worldwide, from 36.4% to 31.9%.

## Month by month

| Month | OPI estimated searches | OPI Share of Search | OPI rank | Sally Hansen estimated searches | Sally Hansen Share of Search | Sally Hansen rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 36.4% | 2 | 49.5K | 10.9% | 4 |
| Nov 2025 | 165K | 36.4% | 2 | 49.5K | 10.9% | 4 |
| Dec 2025 | 135K | 31.9% | 2 | 49.5K | 11.7% | 4 |
| Jan 2026 | 165K | 36.4% | 2 | 49.5K | 10.9% | 4 |
| Feb 2026 | 165K | 37.5% | 2 | 49.5K | 11.3% | 4 |
| Mar 2026 | 165K | 36.4% | 2 | 49.5K | 10.9% | 4 |
| Apr 2026 | 135K | 32.9% | 2 | 49.5K | 12.1% | 4 |
| May 2026 | 165K | 35.5% | 2 | 60.5K | 13% | 4 |
| Jun 2026 | 135K | 31.1% | 2 | 60.5K | 13.9% | 4 |
| Jul 2026 | 165K | 33.7% | 2 | 49.5K | 10.1% | 4 |
| Aug 2026 | 165K | 36.4% | 2 | 49.5K | 10.9% | 4 |
| Sep 2026 | 135K | 31.9% | 2 | 49.5K | 11.7% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using OPI’s and Sally Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **OPI**: Measured on the search term “opi”.
- **Sally Hansen**: Measured on the search term “sally hansen”.

- [OPI profile](/demand/global-en/brands/opi)
- [Sally Hansen profile](/demand/global-en/brands/sally-hansen)
- [All gel polish brands worldwide](/demand/global-en/categories/gel-polish-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, OPI or Sally Hansen?

In September 2026, OPI had more branded searches than Sally Hansen among gel polish brands worldwide. OPI was estimated to have 135K branded searches compared to Sally Hansen’s 49.5K, and held a 31.9% Share of Search versus Sally Hansen’s 11.7%.

## Cite this page

Brandwave. "OPI vs Sally Hansen: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/gel-polish-brands/compare/opi-vs-sally-hansen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gel-polish-brands/compare/opi-vs-sally-hansen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.