--- title: "Gel polish brands: Which are searched most?" description: "Compare the gel polish brands people buy. Share of Search among CND, OPI, Essie and Sally Hansen, the gel polish brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/gel-polish-brands" publisher: "Brandwave" --- # Gel polish brands: Which are searched most? Compare the gel polish brands people buy. Share of Search among CND, OPI, Essie and Sally Hansen, the gel polish brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Gel polish brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: CND, 39% ## Which brand is most popular in search among gel polish brands worldwide? - In September 2026, CND was the most searched among gel polish brands worldwide, with an estimated 165K branded searches and 39% estimated Share of Search within this set. - OPI is in 2nd place, 7.1 percentage points behind at 31.9% Share of Search. - Across the 12 months ending September 2026, CND’s estimated Share of Search among gel polish brands worldwide increased from 36.4% to 39%. - Across the 12 months ending September 2026, OPI’s estimated Share of Search among gel polish brands worldwide decreased from 36.4% to 31.9%. - Across the 12 months ending September 2026, Essie’s estimated Share of Search among gel polish brands worldwide increased from 16.3% to 17.5%. - Across the 12 months ending September 2026, Sally Hansen’s estimated Share of Search among gel polish brands worldwide increased from 10.9% to 11.7%. - Across the 12 months ending September 2026, CND’s estimated Share of Search among gel polish brands worldwide peaked at 40.2% in April 2026 and was lowest at 33.7% in July 2026. - Across the 12 months ending September 2026, OPI’s estimated Share of Search among gel polish brands worldwide peaked at 37.5% in February 2026 and was lowest at 31.1% in June 2026. - Across the 12 months ending September 2026, Essie’s estimated Share of Search among gel polish brands worldwide peaked at 22.5% in July 2026 and was lowest at 13.8% in February 2026. - Across the 12 months ending September 2026, Sally Hansen’s estimated Share of Search among gel polish brands worldwide peaked at 13.9% in June 2026 and was lowest at 10.1% in July 2026. ## Compare search popularity between leading brands - [CND vs OPI: compare search popularity](/demand/global-en/compare/cnd-vs-opi): 39% against 31.9% Share of Search. - [CND vs Essie: compare search popularity](/demand/global-en/compare/cnd-vs-essie): 39% against 17.5% Share of Search. - [CND vs Sally Hansen: compare search popularity](/demand/global-en/compare/cnd-vs-sally-hansen): 39% against 11.7% Share of Search. - [OPI vs Essie: compare search popularity](/demand/global-en/compare/essie-vs-opi): 31.9% against 17.5% Share of Search. - [OPI vs Sally Hansen: compare search popularity](/demand/global-en/compare/opi-vs-sally-hansen): 31.9% against 11.7% Share of Search. - [Essie vs Sally Hansen: compare search popularity](/demand/global-en/compare/essie-vs-sally-hansen): 17.5% against 11.7% Share of Search. ## How did search popularity change for gel polish brands worldwide in September 2026? - In September 2026, CND gained estimated Share of Search among gel polish brands worldwide, from 36.4% to 39%. - In September 2026, Essie gained estimated Share of Search among gel polish brands worldwide, from 16.3% to 17.5%. - In September 2026, Sally Hansen gained estimated Share of Search among gel polish brands worldwide, from 10.9% to 11.7%. - In September 2026, OPI lost estimated Share of Search among gel polish brands worldwide, from 36.4% to 31.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | CND | 39% | 165K | 0.0% | CND | | 2 | OPI | 31.9% | 135K | -18.2% | OPI | | 3 | Essie | 17.5% | 74K | 0.0% | Essie | | 4 | Sally Hansen | 11.7% | 49.5K | 0.0% | Sally Hansen | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CND | 165K | 36.4% | 1 | | Oct 2025 | OPI | 165K | 36.4% | 2 | | Oct 2025 | Essie | 74K | 16.3% | 3 | | Oct 2025 | Sally Hansen | 49.5K | 10.9% | 4 | | Nov 2025 | CND | 165K | 36.4% | 1 | | Nov 2025 | OPI | 165K | 36.4% | 2 | | Nov 2025 | Essie | 74K | 16.3% | 3 | | Nov 2025 | Sally Hansen | 49.5K | 10.9% | 4 | | Dec 2025 | CND | 165K | 39% | 1 | | Dec 2025 | OPI | 135K | 31.9% | 2 | | Dec 2025 | Essie | 74K | 17.5% | 3 | | Dec 2025 | Sally Hansen | 49.5K | 11.7% | 4 | | Jan 2026 | CND | 165K | 36.4% | 1 | | Jan 2026 | OPI | 165K | 36.4% | 2 | | Jan 2026 | Essie | 74K | 16.3% | 3 | | Jan 2026 | Sally Hansen | 49.5K | 10.9% | 4 | | Feb 2026 | CND | 165K | 37.5% | 1 | | Feb 2026 | OPI | 165K | 37.5% | 2 | | Feb 2026 | Essie | 60.5K | 13.8% | 3 | | Feb 2026 | Sally Hansen | 49.5K | 11.3% | 4 | | Mar 2026 | CND | 165K | 36.4% | 1 | | Mar 2026 | OPI | 165K | 36.4% | 2 | | Mar 2026 | Essie | 74K | 16.3% | 3 | | Mar 2026 | Sally Hansen | 49.5K | 10.9% | 4 | | Apr 2026 | CND | 165K | 40.2% | 1 | | Apr 2026 | OPI | 135K | 32.9% | 2 | | Apr 2026 | Essie | 60.5K | 14.8% | 3 | | Apr 2026 | Sally Hansen | 49.5K | 12.1% | 4 | | May 2026 | CND | 165K | 35.5% | 1 | | May 2026 | OPI | 165K | 35.5% | 2 | | May 2026 | Essie | 74K | 15.9% | 3 | | May 2026 | Sally Hansen | 60.5K | 13% | 4 | | Jun 2026 | CND | 165K | 38% | 1 | | Jun 2026 | OPI | 135K | 31.1% | 2 | | Jun 2026 | Essie | 74K | 17% | 3 | | Jun 2026 | Sally Hansen | 60.5K | 13.9% | 4 | | Jul 2026 | CND | 165K | 33.7% | 1 | | Jul 2026 | OPI | 165K | 33.7% | 2 | | Jul 2026 | Essie | 110K | 22.5% | 3 | | Jul 2026 | Sally Hansen | 49.5K | 10.1% | 4 | | Aug 2026 | CND | 165K | 36.4% | 1 | | Aug 2026 | OPI | 165K | 36.4% | 2 | | Aug 2026 | Essie | 74K | 16.3% | 3 | | Aug 2026 | Sally Hansen | 49.5K | 10.9% | 4 | | Sep 2026 | CND | 165K | 39% | 1 | | Sep 2026 | OPI | 135K | 31.9% | 2 | | Sep 2026 | Essie | 74K | 17.5% | 3 | | Sep 2026 | Sally Hansen | 49.5K | 11.7% | 4 | ## What is being compared - **CND**: Measured on the search term “cnd”. - **Essie**: Measured on the search term “essie”. - **OPI**: Measured on the search term “opi”. - **Sally Hansen**: Measured on the search term “sally hansen”. - [CND](/demand/global-en/brands/cnd) - [Essie](/demand/global-en/brands/essie) - [OPI](/demand/global-en/brands/opi) - [Sally Hansen](/demand/global-en/brands/sally-hansen) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among gel polish brands worldwide? In September 2026, CND was the most searched among gel polish brands worldwide, with an estimated 165K branded searches and 39% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Gel polish brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/gel-polish-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gel-polish-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.