--- title: "Gel eyeliner brands: Which are searched most?" description: "Compare the gel eyeliner brands people buy. Share of Search among Maybelline, Bobbi Brown and MAC, the gel eyeliner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/gel-eyeliner-brands" publisher: "Brandwave" --- # Gel eyeliner brands: Which are searched most? Compare the gel eyeliner brands people buy. Share of Search among Maybelline, Bobbi Brown and MAC, the gel eyeliner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Gel eyeliner brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Maybelline, 76.7% ## Which brand is most popular in search among gel eyeliner brands worldwide? - In September 2026, Maybelline was the most searched among gel eyeliner brands worldwide, with an estimated 823K branded searches and 76.7% estimated Share of Search within this set. - Bobbi Brown is in 2nd place, 53.8 percentage points behind at 22.9% Share of Search. - Across the 12 months ending September 2026, Maybelline’s estimated Share of Search among gel eyeliner brands worldwide increased from 72.9% to 76.7%. - Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among gel eyeliner brands worldwide decreased from 26.8% to 22.9%. - Across the 12 months ending September 2026, Maybelline’s estimated Share of Search among gel eyeliner brands worldwide peaked at 76.8% in June 2026 and was lowest at 68.7% in November 2025. - Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among gel eyeliner brands worldwide peaked at 30.9% in November 2025 and was lowest at 22.9% in September 2026. - Across the 12 months ending September 2026, MAC held steady: its estimated Share of Search among gel eyeliner brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Maybelline vs Bobbi Brown: compare search popularity](/demand/global-en/compare/bobbi-brown-vs-maybelline): 76.7% against 22.9% Share of Search. ## How did search popularity change for gel eyeliner brands worldwide in September 2026? - Estimated monthly branded searches for MAC worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. - Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026. - Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Maybelline | 76.7% | 823K | 0.0% | Maybelline | | 2 | Bobbi Brown | 22.9% | 246K | 0.0% | Bobbi Brown | | 3 | MAC | 0.34% | 3.6K | +24.1% | MAC | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Maybelline | 1M | 72.9% | 1 | | Oct 2025 | Bobbi Brown | 368K | 26.8% | 2 | | Oct 2025 | MAC | 2.9K | 0.21% | 3 | | Nov 2025 | Maybelline | 1M | 68.7% | 1 | | Nov 2025 | Bobbi Brown | 450K | 30.9% | 2 | | Nov 2025 | MAC | 6.6K | 0.45% | 3 | | Dec 2025 | Maybelline | 1M | 72.9% | 1 | | Dec 2025 | Bobbi Brown | 368K | 26.8% | 2 | | Dec 2025 | MAC | 3.6K | 0.26% | 3 | | Jan 2026 | Maybelline | 823K | 68.9% | 1 | | Jan 2026 | Bobbi Brown | 368K | 30.8% | 2 | | Jan 2026 | MAC | 3.6K | 0.3% | 3 | | Feb 2026 | Maybelline | 823K | 76.8% | 1 | | Feb 2026 | Bobbi Brown | 246K | 22.9% | 2 | | Feb 2026 | MAC | 2.9K | 0.27% | 3 | | Mar 2026 | Maybelline | 823K | 73% | 1 | | Mar 2026 | Bobbi Brown | 301K | 26.7% | 2 | | Mar 2026 | MAC | 3.6K | 0.32% | 3 | | Apr 2026 | Maybelline | 823K | 76.8% | 1 | | Apr 2026 | Bobbi Brown | 246K | 22.9% | 2 | | Apr 2026 | MAC | 2.9K | 0.27% | 3 | | May 2026 | Maybelline | 823K | 76.8% | 1 | | May 2026 | Bobbi Brown | 246K | 22.9% | 2 | | May 2026 | MAC | 2.9K | 0.27% | 3 | | Jun 2026 | Maybelline | 823K | 76.8% | 1 | | Jun 2026 | Bobbi Brown | 246K | 23% | 2 | | Jun 2026 | MAC | 2.4K | 0.22% | 3 | | Jul 2026 | Maybelline | 823K | 76.8% | 1 | | Jul 2026 | Bobbi Brown | 246K | 22.9% | 2 | | Jul 2026 | MAC | 2.9K | 0.27% | 3 | | Aug 2026 | Maybelline | 823K | 76.8% | 1 | | Aug 2026 | Bobbi Brown | 246K | 22.9% | 2 | | Aug 2026 | MAC | 2.9K | 0.27% | 3 | | Sep 2026 | Maybelline | 823K | 76.7% | 1 | | Sep 2026 | Bobbi Brown | 246K | 22.9% | 2 | | Sep 2026 | MAC | 3.6K | 0.34% | 3 | ## What is being compared - **Bobbi Brown**: Measured on the search term “bobbi brown”. - **MAC**: Measured on the search term “mac gel eyeliner”. - **Maybelline**: Measured on the search term “maybelline”. - [Bobbi Brown](/demand/global-en/brands/bobbi-brown) - [MAC](/demand/global-en/brands/mac-cosmetics) - [Maybelline](/demand/global-en/brands/maybelline) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among gel eyeliner brands worldwide? In September 2026, Maybelline was the most searched among gel eyeliner brands worldwide, with an estimated 823K branded searches and 76.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Gel eyeliner brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/gel-eyeliner-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gel-eyeliner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.