---
title: "Primus vs Soto: Which is searched more?"
description: "Which is more popular in search, Primus or Soto? Compare estimated monthly branded-search demand and Share of Search inside the Gas canister brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/gas-canister-brands/compare/primus-vs-soto"
publisher: "Brandwave"
---

# Primus vs Soto: Which is searched more?

Which is more popular in search, Primus or Soto? Compare estimated monthly branded-search demand and Share of Search inside the Gas canister brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Primus and Soto
- **Competitive set**: Gas canister brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Primus Share of Search**: 3.3%
- **Soto Share of Search**: 49.1%

## Which is more popular in search, Primus or Soto?

- In September 2026, Soto had more branded searches than Primus among gas canister brands worldwide. Soto was estimated to have 368K branded searches compared to Primus’ 24.7K, and held a 49.1% Share of Search versus Primus’ 3.3%.
- Soto was ahead of Primus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Primus’ estimated Share of Search among gas canister brands worldwide moved from 2.7% to 3.3%, and its estimated monthly branded searches moved from 21.5K to 24.7K.
- Across the 12 months ending September 2026, Soto’s estimated Share of Search among gas canister brands worldwide moved from 47% to 49.1%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for gas canister brands worldwide in September 2026?

- In September 2026, Soto gained estimated Share of Search among gas canister brands worldwide, from 48.5% to 49.1%.
- Estimated monthly branded searches for Primus worldwide rose 15% over 12 measured months, from 21.5K to 24.7K in September 2026.

## Month by month

| Month | Primus estimated searches | Primus Share of Search | Primus rank | Soto estimated searches | Soto Share of Search | Soto rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 21.5K | 2.7% | 4 | 368K | 47% | 1 |
| Nov 2025 | 20K | 2.6% | 4 | 368K | 47% | 1 |
| Dec 2025 | 19.8K | 2.5% | 4 | 368K | 47.2% | 1 |
| Jan 2026 | 20.7K | 2.6% | 4 | 368K | 46.3% | 1 |
| Feb 2026 | 19.5K | 3.1% | 4 | 301K | 48% | 1 |
| Mar 2026 | 28.8K | 3.4% | 4 | 450K | 52.5% | 1 |
| Apr 2026 | 24.4K | 2.8% | 4 | 450K | 51.3% | 1 |
| May 2026 | 25.5K | 2.9% | 4 | 450K | 50.4% | 1 |
| Jun 2026 | 21.9K | 2.7% | 4 | 368K | 45.2% | 1 |
| Jul 2026 | 29.5K | 3.5% | 4 | 368K | 43.4% | 1 |
| Aug 2026 | 26.8K | 2.9% | 4 | 450K | 48.5% | 1 |
| Sep 2026 | 24.7K | 3.3% | 4 | 368K | 49.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Primus’ and Soto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Primus**: Measured on the search terms “primus camping”, “primus camping stove”, “primus gas” and “primus stove”, summed into one figure.
- **Soto**: Measured on the search term “soto”.

- [Primus profile](/demand/global-en/brands/primus)
- [Soto profile](/demand/global-en/brands/soto)
- [All gas canister brands worldwide](/demand/global-en/categories/gas-canister-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Primus or Soto?

In September 2026, Soto had more branded searches than Primus among gas canister brands worldwide. Soto was estimated to have 368K branded searches compared to Primus’ 24.7K, and held a 49.1% Share of Search versus Primus’ 3.3%.

## Cite this page

Brandwave. "Primus vs Soto: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/gas-canister-brands/compare/primus-vs-soto

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gas-canister-brands/compare/primus-vs-soto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.