---
title: "Broil King vs Napoleon: Which is searched more?"
description: "Which is more popular in search, Broil King or Napoleon? Compare estimated monthly branded-search demand and Share of Search inside the Gas BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/gas-bbq-brands/compare/broil-king-vs-napoleon"
publisher: "Brandwave"
---

# Broil King vs Napoleon: Which is searched more?

Which is more popular in search, Broil King or Napoleon? Compare estimated monthly branded-search demand and Share of Search inside the Gas BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Broil King and Napoleon
- **Competitive set**: Gas BBQ brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Broil King Share of Search**: 2.8%
- **Napoleon Share of Search**: 13.9%

## Which is more popular in search, Broil King or Napoleon?

- In September 2026, Napoleon had more branded searches than Broil King among gas BBQ brands worldwide. Napoleon was estimated to have 109K branded searches compared to Broil King’s 22.2K, and held a 13.9% Share of Search versus Broil King’s 2.8%.
- Napoleon was ahead of Broil King in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Broil King’s estimated Share of Search among gas BBQ brands worldwide moved from 2.6% to 2.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among gas BBQ brands worldwide moved from 12.2% to 13.9%, and its estimated monthly branded searches moved from 86.2K to 109K.

## How did search popularity change for gas BBQ brands worldwide in September 2026?

- In September 2026, Napoleon lost estimated Share of Search among gas BBQ brands worldwide, from 16.5% to 13.9%.
- Broil King’s estimated Share of Search among gas BBQ brands worldwide has lost ground for 3 months in a row, from 4.1% to 2.8% in September 2026.

## Month by month

| Month | Broil King estimated searches | Broil King Share of Search | Broil King rank | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 2.6% | 3 | 86.2K | 12.2% | 2 |
| Nov 2025 | 22.2K | 2.6% | 3 | 97.2K | 11.4% | 2 |
| Dec 2025 | 18.1K | 2.4% | 3 | 79.4K | 10.4% | 2 |
| Jan 2026 | 18.1K | 2.6% | 3 | 79.9K | 11.4% | 2 |
| Feb 2026 | 22.2K | 3% | 3 | 100K | 13.5% | 2 |
| Mar 2026 | 60.5K | 4.8% | 3 | 233K | 18.6% | 2 |
| Apr 2026 | 74K | 4.1% | 3 | 367K | 20.5% | 2 |
| May 2026 | 74K | 3.7% | 3 | 400K | 19.9% | 2 |
| Jun 2026 | 60.5K | 4.1% | 3 | 309K | 21.1% | 2 |
| Jul 2026 | 40.5K | 3.2% | 3 | 258K | 20.1% | 2 |
| Aug 2026 | 33.1K | 3.1% | 3 | 179K | 16.5% | 2 |
| Sep 2026 | 22.2K | 2.8% | 3 | 109K | 13.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Broil King’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Broil King**: Measured on the search term “broilking”.
- **Napoleon**: Measured on the search terms “napoleon barbecue”, “napoleon bbq”, “napoleon gas grill” and “napoleon grill”, summed into one figure.

- [Broil King profile](/demand/global-en/brands/broil-king)
- [Napoleon profile](/demand/global-en/brands/napoleon)
- [All gas BBQ brands worldwide](/demand/global-en/categories/gas-bbq-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Broil King or Napoleon?

In September 2026, Napoleon had more branded searches than Broil King among gas BBQ brands worldwide. Napoleon was estimated to have 109K branded searches compared to Broil King’s 22.2K, and held a 13.9% Share of Search versus Broil King’s 2.8%.

## Cite this page

Brandwave. "Broil King vs Napoleon: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/gas-bbq-brands/compare/broil-king-vs-napoleon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gas-bbq-brands/compare/broil-king-vs-napoleon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.