--- title: "Gas BBQ brands: Which are searched most?" description: "Compare the gas BBQ brands people buy. Share of Search among Weber, Napoleon and Broil King, the gas BBQ brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/gas-bbq-brands" publisher: "Brandwave" --- # Gas BBQ brands: Which are searched most? Compare the gas BBQ brands people buy. Share of Search among Weber, Napoleon and Broil King, the gas BBQ brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Gas BBQ brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Weber, 83.3% ## Which brand is most popular in search among gas BBQ brands worldwide? - In September 2026, Weber was the most searched among gas BBQ brands worldwide, with an estimated 652K branded searches and 83.3% estimated Share of Search within this set. - Napoleon is in 2nd place, 69.4 percentage points behind at 13.9% Share of Search. - Across the 12 months ending September 2026, Weber’s estimated Share of Search among gas BBQ brands worldwide decreased from 85.3% to 83.3%. - Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among gas BBQ brands worldwide increased from 12.2% to 13.9%. - Across the 12 months ending September 2026, Weber’s estimated Share of Search among gas BBQ brands worldwide peaked at 87.3% in December 2025 and was lowest at 74.7% in June 2026. - Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among gas BBQ brands worldwide peaked at 21.1% in June 2026 and was lowest at 10.4% in December 2025. - Across the 12 months ending September 2026, Broil King’s estimated Share of Search among gas BBQ brands worldwide peaked at 4.8% in March 2026 and was lowest at 2.4% in December 2025. - Across the 12 months ending September 2026, Broil King held steady: its estimated Share of Search among gas BBQ brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Weber vs Napoleon: compare search popularity](/demand/global-en/compare/napoleon-vs-weber): 83.3% against 13.9% Share of Search. - [Weber vs Broil King: compare search popularity](/demand/global-en/compare/broil-king-vs-weber): 83.3% against 2.8% Share of Search. - [Napoleon vs Broil King: compare search popularity](/demand/global-en/compare/broil-king-vs-napoleon): 13.9% against 2.8% Share of Search. ## How did search popularity change for gas BBQ brands worldwide in September 2026? - In September 2026, Weber gained estimated Share of Search among gas BBQ brands worldwide, from 80.5% to 83.3%. - In September 2026, Napoleon lost estimated Share of Search among gas BBQ brands worldwide, from 16.5% to 13.9%. - Broil King’s estimated Share of Search among gas BBQ brands worldwide has lost ground for 3 months in a row, from 4.1% to 2.8% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Weber | 83.3% | 652K | -25.3% | Weber | | 2 | Napoleon | 13.9% | 109K | -39.2% | Napoleon | | 3 | Broil King | 2.8% | 22.2K | -32.9% | Broil King | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Weber | 605K | 85.3% | 1 | | Oct 2025 | Napoleon | 86.2K | 12.2% | 2 | | Oct 2025 | Broil King | 18.1K | 2.6% | 3 | | Nov 2025 | Weber | 736K | 86% | 1 | | Nov 2025 | Napoleon | 97.2K | 11.4% | 2 | | Nov 2025 | Broil King | 22.2K | 2.6% | 3 | | Dec 2025 | Weber | 669K | 87.3% | 1 | | Dec 2025 | Napoleon | 79.4K | 10.4% | 2 | | Dec 2025 | Broil King | 18.1K | 2.4% | 3 | | Jan 2026 | Weber | 605K | 86.1% | 1 | | Jan 2026 | Napoleon | 79.9K | 11.4% | 2 | | Jan 2026 | Broil King | 18.1K | 2.6% | 3 | | Feb 2026 | Weber | 620K | 83.5% | 1 | | Feb 2026 | Napoleon | 100K | 13.5% | 2 | | Feb 2026 | Broil King | 22.2K | 3% | 3 | | Mar 2026 | Weber | 961K | 76.6% | 1 | | Mar 2026 | Napoleon | 233K | 18.6% | 2 | | Mar 2026 | Broil King | 60.5K | 4.8% | 3 | | Apr 2026 | Weber | 1.3M | 75.4% | 1 | | Apr 2026 | Napoleon | 367K | 20.5% | 2 | | Apr 2026 | Broil King | 74K | 4.1% | 3 | | May 2026 | Weber | 1.5M | 76.4% | 1 | | May 2026 | Napoleon | 400K | 19.9% | 2 | | May 2026 | Broil King | 74K | 3.7% | 3 | | Jun 2026 | Weber | 1.1M | 74.7% | 1 | | Jun 2026 | Napoleon | 309K | 21.1% | 2 | | Jun 2026 | Broil King | 60.5K | 4.1% | 3 | | Jul 2026 | Weber | 986K | 76.8% | 1 | | Jul 2026 | Napoleon | 258K | 20.1% | 2 | | Jul 2026 | Broil King | 40.5K | 3.2% | 3 | | Aug 2026 | Weber | 873K | 80.5% | 1 | | Aug 2026 | Napoleon | 179K | 16.5% | 2 | | Aug 2026 | Broil King | 33.1K | 3.1% | 3 | | Sep 2026 | Weber | 652K | 83.3% | 1 | | Sep 2026 | Napoleon | 109K | 13.9% | 2 | | Sep 2026 | Broil King | 22.2K | 2.8% | 3 | ## What is being compared - **Broil King**: Measured on the search term “broilking”. - **Napoleon**: Measured on the search terms “napoleon barbecue”, “napoleon bbq”, “napoleon gas grill” and “napoleon grill”, summed into one figure. - **Weber**: Measured on the search terms “weber”, “weber barbecue”, “weber bbq” and “weber grill”, summed into one figure. - [Broil King](/demand/global-en/brands/broil-king) - [Napoleon](/demand/global-en/brands/napoleon) - [Weber](/demand/global-en/brands/weber) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among gas BBQ brands worldwide? In September 2026, Weber was the most searched among gas BBQ brands worldwide, with an estimated 652K branded searches and 83.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Gas BBQ brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/gas-bbq-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gas-bbq-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.